Avid golfer and Children's baseball coach
Ralph Singer
Smyrna,GA
Summary
A dynamic leader in sales and franchise development, I propelled Choice Hotels International's growth through strategic planning and exceptional negotiation skills. Spearheading new business ventures and fostering robust client relations, I achieved record-breaking revenue increases and expanded market share across North America. My proactive approach and ability to solve complex problems have consistently exceeded sales targets.
Overview
27
27
years of professional experience
Work History
Sales Manager
Hunsaker Partners
09.2020 - 09.2024
- Implemented new sales strategies, achieving 10x revenue growth in first 12 months. Achieving highest company sales in history.
- Secured largest single sale, driving record-breaking revenue in the first year.
- Established a program for sustained growth and repeat business, ensuring long-term success.
- Promoted twice in 3 years, demonstrating versatility in various roles.
Vice President Sales/Training
Reverse My Fees
10.2018 - 09.2020
- Prospect, generate new client accounts, manage entire sales process.
- Implement sales training platform for all new hires.
- Manage all accounts including installs and onboarding.
Director of Development Eastern US and Canada
Best Western Hotels & Resorts
02.2018 - 10.2018
- Responsible for expanding market share of the Best Western brands throughout Eastern US and Canada.
- Prospect and educate potential clients on new brand.
- Implement problem solving to create opportunities.
Director of Franchise Development
Choice Hotels International
01.2013 - 01.2018
- Prospect, generate opportunities, deliver presentations and close new franchise sales.
- Analyze market data to source new sales and clients.
- Form partnerships with industry experts to grow brands footprint.
Regional Vice President of Franchise Development
Choice Hotels International
01.2005 - 01.2013
- Collaborated in the creation of a startup brand.
- Managed a team of 11 outside sales directors throughout the U.S., Canada and Mexico.
- Participated as an active member of the corporate leadership team, providing guidance on corporate strategic direction, policy and overall franchise growth.
- Oversaw sales process, set appropriate metrics for sales team management companies, lenders, land brokers, feasibility consultants, architects and competitors to facilitate the brands expansion plans.
Director of Franchise Development
Choice Hotels International
07.2004 - 01.2005
- Form relationships with multiple industry experts to grow the brands footprint.
- Prospect, generate opportunities, deliver presentations and close new franchise sales.
- Analyze market data to source new sales and clients.
- Implement strategy to move brand out of stagnant growth.
Director of Franchise Development
U.S. Hospitality
09.1997 - 07.2004
- Develop relationships with hotel industry companies to educate franchise opportunities for the only all new construction economy hotel chain.
- Manage and maintain the sales process to consistently exceed quarterly quotas.
- Prospect large net worth individuals in order to uncover new clients during slower development cycles.
Education
Bachelor of Science - Marketing And Sales
University of Memphis
Memphis, TNSkills
- New Business Development
- Excellent Communication Skills
- Excellent Negotiating Skills
- Territory Sales Experience
- Strategic Planning
- Client Relations
Accomplishments
- Rookie of the Year
- President's Club
- All Star
Interests
Timeline
Sales Manager
Hunsaker Partners
09.2020 - 09.2024
Vice President Sales/Training
Reverse My Fees
10.2018 - 09.2020
Director of Development Eastern US and Canada
Best Western Hotels & Resorts
02.2018 - 10.2018
Director of Franchise Development
Choice Hotels International
01.2013 - 01.2018
Regional Vice President of Franchise Development
Choice Hotels International
01.2005 - 01.2013
Director of Franchise Development
Choice Hotels International
07.2004 - 01.2005
Director of Franchise Development
U.S. Hospitality
09.1997 - 07.2004
Bachelor of Science - Marketing And Sales
University of Memphis
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