Ramona Middleton
Lawrenceville,GA
Summary
Experienced marketing professional with a focus on consumer-centric strategies. Proficient in developing and executing integrated, omnichannel campaigns to generate brand awareness, drive early adoption, and sustain engagement. Track record of building collaboration with internal teams and establishing strong partnerships with external stakeholders. Specialized in healthcare, retail, and telecommunications industries.
Overview
18
18
years of professional experience
Work History
Senior Engagement Manager
HealthEquity
10.2023 - Current
- Develop and execute value-driven, co-marketing initiatives that drive engagement, adoption and revenue growth in the healthcare benefits space
- Cultivate and strengthen partner relationships with healthcare providers, brokers, and employers to drive strategic alliances and enhance brand visibility
- Align marketing strategies with consumer-driven healthcare trends, tailoring messaging for brokers, employers and members
- Leverage data-driven insights to refine partner engagement strategies and enhance program effectiveness
Strategic Product Marketing Director, New Product & Partnership Marketing
Aetna, a CVS Health Company
01.2020 - 01.2023
- Develop and execute comprehensive product marketing strategies to drive acquisition, retention, and engagement
- Align marketing initiatives with business objectives, collaborating cross-functionally with sales, product development, network, and clinical teams
- Create and implement go-to-market plans, including product positioning, value propositions, and messaging for brokers, plan sponsors, and members
- Manage multi-channel marketing execution, including direct marketing, content strategy, social media, PR, and demand generation
Strategic Local Marketing Director, Southeast Region
Aetna, a CVS Health Company
01.2019 - 01.2020
- Designed and launched localized marketing strategies to enhance brand awareness, plan sponsor adoption, and member engagement
- Conducted market research to identify key demographics, pain points, and competitive differentiators for geo-targeted campaigns
- Partnered with Community Affairs and PR to strengthen relationships with local businesses and organizations
Senior Marketing Manager
Verizon Wireless
01.2010 - 01.2019
- Led demand generation campaigns to increase revenue growth and customer loyalty
- Managed agency relationships and marketing budgets to deliver impactful campaigns on time and within scope
- Ensured consistent brand messaging, creative execution, and strategic alignment across multiple segments and channels
Marketing Manager, Retail Store
Verizon Wireless
01.2007 - 01.2010
- Spearheaded retail marketing strategies, including print, direct mail, radio, and out-of-home advertising
- Oversaw store grand openings, media placements, and promotional activations
- Continuously measured campaign performance to optimize marketing effectiveness
Education
BBA -
University of Georgia
Athens, GASkills
- Strategic Planning & Execution
- B2C & B2B Product Marketing
- Collaborative Marketing Partnerships
- Campaign Development & Optimization
- Sales Enablement & Growth Strategy
- Project & Account Management
- Events, Sponsorships & Community Engagement
Linkedin Profile
https://www.linkedin.com/public-profile/settings?trk=d_flagship3_profile_self_view_public_profile
Timeline
Senior Engagement Manager
HealthEquity
10.2023 - Current
Strategic Product Marketing Director, New Product & Partnership Marketing
Aetna, a CVS Health Company
01.2020 - 01.2023
Strategic Local Marketing Director, Southeast Region
Aetna, a CVS Health Company
01.2019 - 01.2020
Senior Marketing Manager
Verizon Wireless
01.2010 - 01.2019
Marketing Manager, Retail Store
Verizon Wireless
01.2007 - 01.2010
BBA -
University of Georgia
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