Randi Cherwin
Montgomery,AL
Summary
Highly accomplished and motivated Executive Sales professional with 15+ years of experience driving revenue growth, expanding distributor networks, and successfully implementing pilot programs. Expert in cultivating client relationships, surpassing sales targets. Managed portfolios exceeding $15MM, with extensive experience in both B2B and B2C sales. Recognized nationally for outstanding performance by exceeding sales goals by 197% and consulting with Fortune 500 executives nationally & globally.
Overview
16
16
years of professional experience
Work History
MARKETING DIRECTOR
COAST TO COAST WEALTH MANAGEMENT
New York, NY
12.2020 - Current
- Planning and executing marketing budget, ensuring maximized ROI.
- Boosting client retention by 30% through targeted marketing strategies.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Built strong relationships with industry professionals and influencers.
GLOBAL ACCOUNT MANAGER
HAWORTH
New York, NY
03.2020 - 12.2020
- Achieved major win by securing global bid for UBS Group
- Managed $15MM projects, exceeding quality standards and timelines
- Executed complex projects across multiple regions, ensuring timely delivery and exceeding client expectations.
MARKETING DIRECTOR
COAST TO COAST WEALTH MANAGEMENT
San Diego, CA
12.2018 - 03.2020
- Implemented targeted marketing strategies, boosting client retention by 30%
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
SALES REPRESENTATIVE
EDELMAN LEATHER
New York, NY
04.2017 - 12.2018
- Contributed to extensive revenue growth ($5MM+ in sales) by working closely with major architectural and design firms, furniture dealerships, and end-users to promote company brand
- Created National account standard for JPMorgan Chase
- Increased sales revenue by identifying and targeting high-potential accounts.
CONTRACT CONSULTANT
DEKKO/HOWE/STAPLES
New York, NY
12.2014 - 04.2017
- Led innovative business development strategies for DEKKO, HOWE, and Staples expanding market footprint
- Drove $1MM revenue to increase by re-establishing HOWE in U.S
- Monitored performance metrics to identify areas for improvement in contracts, leading to more successful outcomes for clients
- Mentored junior staff, fostering collaborative and skilled sales team.
REGIONAL SALES MANAGER
CROSSVILLE, INC.
New York, NY
08.2012 - 12.2014
- Secured National account with Soul-Cycle within four-month timeframe.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Boosted regional sales by 30% by forging key partnerships and optimizing team performance.
SALES REPRESENTATIVE
HERMAN MILLER, INC.
New York, NY
09.2008 - 08.2012
- Managed high-profile accounts, including Fortune 500 companies, on National and Global scale
- Successfully took over Gensler account, as chosen by Executive leadership team
- Received Presidential National Sales award for achieving 197% of goal (15.7 million).
Education
Business Management -
Gibbs College
Melville, NYSkills
- Field Sales Market Strategies
- Contract Negotiation
- Business Development
- Problem Solving
- Market Analysis
- Sales Training
- Distribution
- Collaboration
- Project Management
- Public Relations
- Relationship Building
- Market Research
- Marketing strategy
- Business Planning
- Salesforce
- Persuasive Negotiations
Timeline
MARKETING DIRECTOR
COAST TO COAST WEALTH MANAGEMENT
12.2020 - Current
GLOBAL ACCOUNT MANAGER
HAWORTH
03.2020 - 12.2020
MARKETING DIRECTOR
COAST TO COAST WEALTH MANAGEMENT
12.2018 - 03.2020
SALES REPRESENTATIVE
EDELMAN LEATHER
04.2017 - 12.2018
CONTRACT CONSULTANT
DEKKO/HOWE/STAPLES
12.2014 - 04.2017
REGIONAL SALES MANAGER
CROSSVILLE, INC.
08.2012 - 12.2014
SALES REPRESENTATIVE
HERMAN MILLER, INC.
09.2008 - 08.2012
Business Management -
Gibbs College