Randy Evans

Mazda of Clearwater / Formerly Tyrone Square Mazda / Formerly Lindell Mazda.

• Created solution based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Directed traffic growth strategies, search engine optimization, content distribution, and email marketing campaigns to target specific customers.
• Oversaw marketing expenditures and coordinated department workflow to meet deadlines under or at budget recommendations.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Gathered campaign results and developed reporting dashboards to illustrate campaign effectiveness.
• Increased brand awareness through creation and management of social media channels.
• Oversaw and created marketing copy, images, videos, emails, and other collateral.
• Oversaw all reputation management from all third party and internal sites.
• Created all internal creatives for email, print, social, and digital media.
• Decision maker for all advertising, radio, TV, OTT, and social media.
• Co-hosted "Square Talk on Cars," produced and distributed by I Heart Media and 970 Fox New Radio, which had over 60,000 listeners every Saturday morning for 7 years.
• Ambassador for all outside events sponsored by Tyrone Square Mazda. This included setting up and breaking down vehicle displays, tents and tables for brochures and information promoting the Mazda brand. Sponsored events included St. Pete Pride Festival, Gulfport Jazz Fest, International Folk Fair, St. Pete Art Festival, WUSF Longest Table Event, Tampa Bay Home Show, St. Pete Free Clinic, and St. Pete West Fest. Worked closely with event coordinators and provided support where needed. Maintained all relationships to insure future invitations.
• Acted as Interim Service Manager while Service Manager was ill for 4 months.
• Acted as Interim Parts Manager while the department was in a management transition.
• Effectively managed the BDC Department for over 5 years.
• Created the Internet Sales Department when the automobile industry was beginning to embrace online sales. This led to my creation and management of the BDC Department.
• Service Advisor from 2005-2006
• Sales Associate for New and Pre-Owned Cars from 2006-2010

• Completed point of sale opening and closing procedures.
• Supervised and assisted guests at front counter, answering questions regarding products and services.
• Reconciled daily sales transactions to balance and logged day-to-day revenue.
• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices as directed by district managers.
• Approved regular payroll submissions for employees.
• Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
• Rotated merchandise and displays to feature new products and promotions.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Developed and implemented successful staff incentive programs to motivate employees.
• Assisted with hiring, training and mentoring new staff members.
• Implemented innovative programs to increase employee loyalty and reduce turnover.
• Tracked employee attendance and punctuality, addressing problems quickly to maintain a positive environment for all staff members.
• Interacted well with customers to build connections and nurture relationships.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Addressed concerns with customers and assisted associates with concerns, helping to maintain excellent customer service practices.