Rania El Frougui
Summary
Marketing Management student with a minor in Communication and experience across brand strategy, fashion, media, and marketing. Passionate about understanding people, consumer behavior, and cultural trends to develop impactful brand and marketing strategies. Brings a global perspective, strong communication skills, and a collaborative approach to solving business challenges.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Agent
BMCC Enrollment Services – CUNY
New York, USA
06.2022 - Current
- Promoted from Junior Agent based on performance, cross-functional expertise, and problem-solving abilities.
- Collaborated with Admissions, Registrar, Bursar, and Financial Aid to resolve complex cases, enhancing internal operations and stakeholder support.
- Analyzed situations and interpreted institutional policies to communicate solutions, ensuring accuracy, confidentiality, and compliance.
- Supported team escalations and mentored colleagues while representing Enrollment Services at recruitment and outreach events.
Media & Brand Intern
Grindhouse Radio Network / Brimstone
New York, USA
05.2024 - Current
- Monitored audience behavior and emerging trends to guide content planning and brand storytelling.
- Collaborated on digital initiatives and creative ideation to enhance audience engagement across platforms.
- Conducted market and cultural trend research across entertainment, fashion, and digital media to enhance programming and content strategy.
Brand & Marketing Consultant
ÅRCOA Design
Brooklyn, USA
03.2021 - 12.2023
- Developed brand strategy and marketing initiatives for emerging New York fashion label to enhance market presence.
- Researched consumer trends and competitive positioning to inform marketing campaigns and brand development.
- Collaborated on creative brainstorming, campaign concepts, and brand identity development to strengthen brand perception.
- Collaborated on website strategy, brand messaging, and digital presence to strengthen audience engagement.
Strategy & Client Advisory Intern
Valoris Securities S.A.
Casablanca, Morocco
05.2019 - 08.2019
- Conducted market research and competitive analysis to inform strategic recommendations that aligned with client objectives.
- Assisted in evaluating market trends and business performance, enhancing data-driven decision-making for client strategies.
- Synthesized financial and industry insights into client-facing presentations and reports.
Education
Bachelor of Business Administration (BBA) - Marketing Management, Communication
Baruch College, Zicklin School of Business – CUNY
NY, USA06-2026
Associate of Science (A.S.) - Business Administration
Borough of Manhattan Community College (BMCC) – CUNY
NY, USA12-2023
Skills
- Market Research
- Consumer Insights
- Brand Strategy
- Brand Positioning
- Digital Marketing
- Content Strategy
- Social Media Analytics
- Trend Analysis
- Microsoft Excel
- Microsoft PowerPoint / Word
- Cross-functional teamwork
Languages
French
Native/ Bilingual
Arabic
Native/ Bilingual
English
Native/ Bilingual
Spanish
Limited
Certification
- Inside LVMH Certificate (Creation & Branding, Retail & Client Experience
- HubSpot Social Media Certification
Timeline
Media & Brand Intern
Grindhouse Radio Network / Brimstone
05.2024 - Current
Senior Agent
BMCC Enrollment Services – CUNY
06.2022 - Current
Brand & Marketing Consultant
ÅRCOA Design
03.2021 - 12.2023
Strategy & Client Advisory Intern
Valoris Securities S.A.
05.2019 - 08.2019
Bachelor of Business Administration (BBA) - Marketing Management, Communication
Baruch College, Zicklin School of Business – CUNY
Associate of Science (A.S.) - Business Administration
Borough of Manhattan Community College (BMCC) – CUNY