Raphael Eichler
Dallas,TX
Summary
Executive with more than 15 years of experience and demonstrated success delivering and sustaining revenue and profit gains in highly competitive markets. Proven track record in building and energizing teams, creating a friendly, productive, and highly effective sales and training atmosphere.
Overview
19
19
years of professional experience
Work History
Senior Regional Sales and Education Director/US and Canada
Charlotte Tilbury Beauty, Bergdorf Goodman
01.2015
- Texas, Chicago, California, Seattle, , and Canada | Dallas, TX, Oversee all sales and training operations for, and Nordstrom in the US market, as well as Holt Renfrew in Canada
- Worked directly with company Vice President to develop sales and education strategies, marketing programs, and staff compensation programs
- Drove retail sales towards sustainable profitability, growing existing account sales by 21% in 4 months
- Worked closely with the CEO and Vice President to launch the brand in Canada
- Recruited and hired the first corporate team for the US and Canada market (total 21 corporate employees and 50 freelancers)
- Provided on-going management, coaching, and training to this team
- Delivered accurate forecasts and activity reports to the CEO and Vice President on a regular basis.
Sales and Training Account Executive/Dallas
NARS Cosmetics
01.2021 - 08.2023
- Managed all sales and training operations for the largest market in the South-Central Region, comprising 44 doors (Nordstrom, Macy’s, Sephora, Ulta) with a total revenue of $14M
- Grew sales 5.7% during first half of 2022, finished 2022 with overall 10.3% increase in sales
- Grew sales 19% in 12 targeted doors during first half of 2022
- Provided coaching, motivation, and performance management to 4 Account Coordinators and a 35+ member Freelance Team
- Reduced turnover in the Freelance Team by increasing engagement via custom training
- Exceeded event goals by 20% through new, fun activities and promotions to drive engagement
- Represented the company in Macy’s and Ulta’s conferences
- Led all corporate business and marketing calendar communication between Nordstrom and Lancôme in the Region
- Collaborated with the marketing department to review and enhance the contents of “Gift with
- Purchase” bags.
Sales and Training Account Executive/South Region
Kevyn Aucoin Beauty
01.2017 - 01.2021
- Oklahoma, Arkansas and Louisiana, Managed all sales and training operations for Nordstrom, Bluemercury, Ulta, and Sephora doors across the market
- Grew sales an average of 18% year-over-year across these doors for 5 consecutive years
- Received NARS “Going the Extra Mile” award in 2018
- First Ulta Account Manager for the company
- Collaborated on NARS go-to-market strategy for Ulta
- Collaborate seamlessly with the visual and marketing teams to design the Ulta gondola, creating an engaging display for new product launches
- Represented company in Sephora and Ulta corporate trainings and conferences nationwide
- Selected to present business best practices at NARS 2021 Global Summit.
Retail Buyer/Account Executive
Texas, Neiman Marcus
01.2016 - 01.2017
- Managed all sales and training operations for, , Bloomingdale’s, and Nordstrom across US market
- Interfaced with Neiman Marcus buyers to optimize inventory across all 27 doors in US market
- Increased sales at existing Neiman Marcus accounts by 21%, Bloomingdale’s: 35%, and Nordstrom:.
National Trainer and Stylist / Sephora Account Manager
NARS Cosmetics
01.2005 - 01.2014
- Grew sales 23% year-over-year across 78 accounts for 6 consecutive years
- Collaborated with Training Department to translate Sephora/NARS Trainings to Spanish for Puerto
- Rico and Mexico market
- Participated in New York Fashion Week twice a year with top designers; Marc Jacobs, Diane Von
- Furstenberg, Philiph Lim 3.1, Rodarte
- Worked alongside founder and creator Mr
- Francois Nars at Marc Jacobs Fashion Show
- Awarded Best Sephora Account Manager in 2011 and 2013
- Awarded NARS Best Trainer/Stylist in 2009.
Education
Associate Degree - Business Administration
University of Houston
1997
Skills
- Customer Relationship Management
- Territory Management
- Goal Setting
- Operations Management
- Staff Development
- Staff Training
- Attention to Detail
- Training Budget Planning
- Training and Leadership
- Project Management
- Systems and Software Expertise
- Conflict Resolution
- New Hire Onboarding
- Budgeting and Expenditures
- Education Administration
- Instructor Coaching
- Policies and Procedures Enforcement
- Policy Implementation
- Course Management
- Decision-Making
- Time Management
- Goal Setting and Achievement
Languages
Spanish
Native or Bilingual
Timeline
Sales and Training Account Executive/Dallas
NARS Cosmetics
01.2021 - 08.2023
Sales and Training Account Executive/South Region
Kevyn Aucoin Beauty
01.2017 - 01.2021
Retail Buyer/Account Executive
Texas, Neiman Marcus
01.2016 - 01.2017
Senior Regional Sales and Education Director/US and Canada
Charlotte Tilbury Beauty, Bergdorf Goodman
01.2015
National Trainer and Stylist / Sephora Account Manager
NARS Cosmetics
01.2005 - 01.2014
Associate Degree - Business Administration
University of Houston
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