Raquel Cruz
Orlando,FL
Summary
Results-oriented Enterprise SaaS and technical sales executive with over 20 years of experience driving business growth in enterprise-level organizations. Expertise in full-cycle sales, strategic account development, and enterprise deal execution, effectively engaging C-suite leaders across the multifamily industry and cloud-based and on-premise solutions.
Overview
5
5
Languages
2025
2025
years of professional experience
Work History
Enterprise Account Executive
Quadient (Parcel Pending)
Orlando, Florida
07.2024 - 2026
- Cultivated strategic relationships in the Multifamily Industry with key enterprise clients, enhancing client engagement and loyalty.
- Executed targeted sales campaigns for large corporate clients, aligning product offerings with client needs to maximize sales potential.
- Managing complex deal cycles, from lead origination to closing and expansions.
- Managed contract negotiations to secure favorable terms for clients and the company.
- Developed and maintained relationships with key decision makers in enterprise accounts from C-Level, VPs and owners.
- Analyzed market trends to identify new business opportunities within assigned accounts.
- Presented and advocated for product concepts and offerings to stakeholders across multiple departments, ensuring alignment with organizational goals.
- Developed and executed customized solutions tailored to individual client needs.
- Drafted proposals outlining product features, benefits, pricing, and terms.
- Utilized CRM system to track activities, manage leads, and record sales performance. (experience working with tools such as Salesforce; SalesLoft; SAP).
- Selected appropriate solutions based on customer needs assessments.
- Successfully collaborated with other departments throughout the organization.
Regional Sales Manager
Quadient
Orlando, Florida
05.2021 - 07.2024
- Led the South Region Team of Business Account Executives.
- Set short- and long-term sales strategies to enhance overall team effectiveness and achieve sales targets.
- Directed and oversaw sales activities, objectives, processes, and initiatives to align team efforts with business goals.
- Develop and motivate individual Team members to full potential through extensive hands-on guidance and engagement in established sales processes.
- Transition Team to solutions based selling methods and drive transition to SaaS based model.
- Collaborated with internal resources to identify and leverage synergies for improved sales outcomes.
- Collaborate with Customers to become trusted advisors and deeply integrated Business Partners.
Account Executive Manager
Quadient Inc
Orlando, FL
05.2019 - 05.2021
- Cultivated client relationships to identify needs and enhance engagement.
- Oversaw account renewals and uncovered upsell opportunities for existing clients.
- Conducted product presentations to educate clients on new features and benefits.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Participated in trade shows and conferences to promote the company's products and services.
- Organized and conducted meetings with clients to discuss their needs and explain services offered.
- Coordinated project timelines and deliverables with cross-functional teams.
- Analyzed client feedback to improve service offerings and customer satisfaction.
- Resolved client issues by providing timely solutions and support resources.
- Drafted proposals outlining project scope and timeline along with associated costs and fees.
- Evaluated existing processes to determine ways to improve efficiency within the organization.
- Fiscal Year 2019 124% Quota Awarded the Rookie of the year amongst other Account Executive Managers.
National Account Manager
NuTech NaTional
Maitland, Florida
2018 - 05.2019
- Identified national, regional and multi-location companies within the US as potential customers.
- Developed strong business and social relationships with decisionmakers, finance departments, IT departments, and department managers of regional, multi-location, and national companies.
- Facilitated identification of business needs for potential customers prior to formal Requests for Proposals during open bidding sessions.
- Developed, negotiated, and finalized detailed proposals for systems and services, enhancing customer understanding and alignment with their needs.
- Delivered presentations to potential customers, effectively outlining proposed equipment and services offered by NuTech National.
- Promoted full product lines and all services offered by NuTech National.
- Prepared, reviewed, and finalized all contracts.
- Represented NuTech National at multiple trade shows and other customer events throughout the US.
Technology Business Consultant
Saxon Xerox
Orlando, FL
2017 - 2018
- Utilized consultative approach to challenge customers' business practices, resulting in net new opportunities and account expansions.
- Specialize in solution selling to small-midsized accounts with complex sales cycles uncovering additional opportunities for hardware and software sales.
- Developed relationships across multiple levels within accounts, enhancing customer retention rates.
- Generated total revenue of 73% from net new business in 2017.
- Shared product knowledge and provided tailored recommendations to meet specific customer business needs.
- Expert contract negotiator with existing and new clients.
B2B Account Executive
Ricoh USA
Orlando, Florida
2016 - 2017
- Specialize in solution selling to small-midsized accounts with complex sales cycles uncovering additional opportunities for hardware and software sales.
- Employed a consultative approach to challenge customers in analyzing business practices, resulting in new opportunities and expansion within existing accounts.
- Cultivated relationships across multiple levels within accounts, enhancing customer retention and loyalty.
- Provided tailored product knowledge and recommendations to customers, aligning solutions with their specific business needs.
- Schedule and attend at least 8 appointments per week with key decision makers.
- Developed and implemented efficient routes routes within territory to maximize efficiency and time in the field.
Director of Quality Control Management
Car-Mercial
Orlando, Florida
2012 - 2016
- Administrative, organization and planning skills to create and manage the Quality Control Department.
- Ability to review analysis, reporting and documentation related to the assessment of quality.
- Built out the processes and new tools for Quality Control Department
- Perform quality assurance and control on new client digital marketing platforms, in order to assure the SE/VSE ranking and presence.
- Review; verify that client information on internal database meets the company’s and compliance standards.
- Ability to exercise sound judgment and discretion while maintaining confidential information.
- Test, identify and provide overall QC with content related to video, audio and metadata composition using specialized content monitoring tools
- Assist other departments in resolving potential areas of compliance vulnerability and risk; periodically conducting follow-up auditing on current violations in accurate and timely manner.
B2B American Express OPEN business Account Manager
Alorica (previous PRC)
Longwood, Florida
2011 - 2012
- Manage portfolio of 900 diverse accounts, mainly concentrated on medical sector but also including engineering/construction and professional services.
- Increase client intent to spend from HVCM to a MEGA Spender, of $500k/yr.
- Verify merchant/vendor acceptance for AXP usage.
- Suggest new/existing opportunities for customer to get additional business and value out of the AXP membership.
B2B District Account Sales Manager
Arc International North America
Orlando, Florida
2007 - 2010
- Oversee all Business-to-Business customers in a six-state area in the Southeastern portion of the US.
- Increased sales in target customers from $400 thousand to $1.2 million.
- Suggested new products that increased earnings by 23% in existing customers including candle manufacturers, decorators, and commercial business.
- Managing budgetary responsibilities of $5 million.
- New product development for existing premium customers in the liquor industry. i.e. Bacardi, USA.
Education
Associate of Science - Business Management And Marketing
Institute of Marketing Management (IMM)
South Africa12-1996
Associate of Science - Marketing Management
Birnam Business College
South Africa01-1992
Skills
- Closing Deals
- Contract negotiation
- Sales strategy
- Account management and new business development
- Client Needs Analysis
- Strategic relationship building
- Leadership and teamwork
- Business Acumen
Languages
English
Native/ Bilingual
Spanish
Full Professional
Portuguese
Native/ Bilingual
Afrikaans
Professional
French
Limited
Timeline
Enterprise Account Executive
Quadient (Parcel Pending)
07.2024 - 2026
Regional Sales Manager
Quadient
05.2021 - 07.2024
Account Executive Manager
Quadient Inc
05.2019 - 05.2021
National Account Manager
NuTech NaTional
2018 - 05.2019
Technology Business Consultant
Saxon Xerox
2017 - 2018
B2B Account Executive
Ricoh USA
2016 - 2017
Director of Quality Control Management
Car-Mercial
2012 - 2016
B2B American Express OPEN business Account Manager
Alorica (previous PRC)
2011 - 2012
B2B District Account Sales Manager
Arc International North America
2007 - 2010
Associate of Science - Business Management And Marketing
Institute of Marketing Management (IMM)
Associate of Science - Marketing Management
Birnam Business College