ASHLEY GAINES
DENTON,UNITED STATES
Summary
Wine Steward/Consultant with 5 years of experience driving customer engagement and sales growth through innovative merchandising and interactive wine tastings. Proficient in relationship building, data analysis, and strategic inventory management, enhancing the shopping experience and fostering customer loyalty. Passionate about creating visually appealing displays and pioneering new strategies to maximize product availability and minimize waste.
Overview
6
6
years of professional experience
Work History
Wine Steward/Consultant
Kroger
04.2021 - Current
- Designed and built vendor displays, driving customer engagement and increasing sales
- Secured product placements through collaborative pitches, enhancing store layout
- Boosted wine sales via strategic inventory management and effective customer interactions
- Pioneered interactive wine tasting events, significantly boosting customer engagement and cultivating a loyal clientele base
- Implemented data-driven inventory management strategies, minimizing waste and maximizing product availability for key wine varieties
- Forged strong partnerships with suppliers and management, streamlining procurement processes and enhancing overall store operations
- Conceptualized and executed innovative merchandising displays, elevating the visual appeal of the wine section and driving impulse purchases
- Spearheaded interactive wine tastings, fostering customer loyalty and driving sales growth
- Revamped wine section merchandising, enhancing visual appeal and boosting impulse purchases
- Strengthened supplier relationships to streamline procurement processes
Nutrition
Kroger
07.2019 - 04.2021
- Ensured shelves were stocked with nutritious products, enhancing customer satisfaction and retention
- Assisted customers with dietary needs, improving overall shopping experience and customer loyalty
- Ordered and managed inventory for consistent availability of health-focused products, reducing stockouts
- Worked diligently to maintain a well-organized store, contributing to a positive and efficient shopping environment
- Analyze complex data sets to identify key trends, providing actionable insights that inform strategic decisions
- Develop robust solutions to optimize processes
- Conducted nutritional assessments to optimize product placement, resulting in improved customer engagement and increased sales of health-focused items
- Streamlined inventory management processes, reducing stockouts and ensuring consistent availability of in-demand nutritional products
- Provided personalized guidance on dietary needs, fostering customer loyalty and improving overall shopping experience
- Maintained meticulous organization of health-focused products, contributing to an efficient and positive shopping environment
Education
BACHELOR'S DEGREE - MERCHANDISING
University of North Texas
05.2023
ASSOCIATES DEGREE -
Navarro College
05.2019
Skills
- Customer Engagement
- Inventory Optimization
- Data Analysis
- Supplier Relations
- Merchandising Strategy
- Nutritional Consulting
- Sales Strategy
- Trend Analysis
- Relationship Building
- Visual Merchandising
- Product Knowledge
- Market Research
- Strategic Thinking
- Time Management
- Team Leadership
- Competitive Analysis
- Negotiation Skills
- Customer Insights
- Consulting
Timeline
Wine Steward/Consultant
Kroger
04.2021 - Current
Nutrition
Kroger
07.2019 - 04.2021
ASSOCIATES DEGREE -
Navarro College
BACHELOR'S DEGREE - MERCHANDISING
University of North Texas