Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Sarah Lee

Art Director
Fort Lee,NJ

Summary

Art Director & Brand Strategist with 10+ years of experience shaping visual identities, UX/UI design, and creative direction for SaaS and B2B brands. Passionate about brand storytelling, user-centered design, and cross-functional collaboration to create impactful digital and print experiences. Proven expertise in project management, stakeholder communication, and data-driven design strategies that optimize engagement and conversion rates.

Overview

10
years of professional experience

Work History

ActionIQ

Art Director
01.2022 - 12.2024

Job overview

  • Led a company-wide rebrand in June 2022, transforming the visual identity, typography, and design system to create a more human-centered brand experience, increasing brand engagement by 3.5%.
  • Spearheaded cross-functional collaboration with marketing, product, and development teams to ensure consistent branding across digital platforms, print materials, and social media.
  • Managed project timelines and budgets, optimizing design operations to improve efficiency and meet tight deadlines.
  • Managed design team resources by delegating tasks efficiently based on individual strengths and workload capacity.
  • Developed memorable event branding materials, contributing to successful trade shows and conferences experiences.
  • Enhanced overall design quality by mentoring junior designers and providing constructive feedback on their work.
  • Streamlined creative processes by implementing efficient design workflows and project management tools.

Goldbelly

Lead Visual Designer
05.2021 - 12.2021

Job overview

  • Designed high-impact landing pages and email campaigns, increasing conversion rates by 2.5% through data-driven A/B testing and UX/UI optimization.
  • Developed social media creatives that enhanced brand engagement and visibility across multiple platforms.
  • Collaborated with performance marketing teams to create CRO-focused ad creatives, ensuring alignment with overall campaign objectives.

Wunderkind

Lead Visual Designer
01.2016 - 05.2021

Job overview

  • Led the design strategy for high-profile B2B and SaaS clients, creating innovative brand identities, wireframes, and marketing assets.
  • Orchestrated company-wide Black Friday campaigns, improving efficiency across engineering, customer success, and design teams, reducing manual workload by 50%.
  • Implemented a new design operations system, introducing a ticketing workflow that improved collaboration and reduced project delivery time.
  • Developed responsive web design prototypes in Figma and Sketch, ensuring an optimal user experience across devices.

Malin+Goetz

Graphic Designer
07.2014 - 10.2015

Job overview

  • Developed creative design for print materials, brochures, banners, and signs.
  • Conceptualized creative designs for print materials, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Created digital image files for use in digital and traditional printing methods.

Education

Parsons The New School For Design
New York, NY

Bachelor of Arts from Communication Design
05.2001

University Overview

  • Parsons Scholars Program Scholarship Recipient
  • 3.7 GPA

Skills

Brand Development, Visual Identity, Typography, Layout Design

Timeline

Art Director

ActionIQ
01.2022 - 12.2024

Lead Visual Designer

Goldbelly
05.2021 - 12.2021

Lead Visual Designer

Wunderkind
01.2016 - 05.2021

Graphic Designer

Malin+Goetz
07.2014 - 10.2015

Parsons The New School For Design

Bachelor of Arts from Communication Design
05.2001

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Sarah LeeArt Director