Rashaad Roberts
Austin
Summary
Dynamic digital marketing professional with a proven track record in content strategy, social media growth, and project management. I manage accounts that consistently reach between five hundred thousand and three million monthly views, driving higher promo usage, stronger audience retention, and measurable increases in revenue. Skilled in analytics and performance tracking, I create campaigns that boost engagement and deliver clear ROI. Known for strong client communication and relationship building, I bring a blend of creativity, discipline, and strategic thinking that enhances brand storytelling and produces real, lasting business results.
Overview
7
7
years of professional experience
Work History
Social Media Manager
Freelance
Austin, TX
12.2024 - Current
- Manage social media strategy and content execution for a mix of small businesses, automotive brands, and influencers across multiple niches.
- Shoot and edit high-quality short-form videos and photo content tailored to Instagram, TikTok, and YouTube, consistently improving reach and engagement.
- Plan and direct on-site content shoots, capturing events, product visuals, and lifestyle footage that support each client’s marketing goals.
- Analyze performance data to refine posting schedules, hooks, and content formats, leading to stronger retention and follower growth.
- Work directly with business owners and creators to build monthly content calendars and campaign concepts that strengthen brand identity and drive measurable results.
Digital Marketing Project Manager
Precision Material Management
Los Angeles, CA
09.2020 - 12.2024
- Led end-to-end digital campaigns by coordinating designers, editors, and social teams, keeping projects on schedule and aligned with brand goals.
- Translated client needs into clear plans and deliverables, which reduced back-and-forth revisions and sped up approval times.
- Analyzed campaign performance across social, email, and paid channels, then adjusted content strategy to improve engagement and ROI.
- Streamlined workflows by setting up project trackers, templates, and content calendars, helping the team move faster with fewer mistakes.
- Worked directly with creators, photographers, and videographers to produce high-quality content that drove measurable growth in followers, reach, and conversions.
Lead Sales Associate
Footlocker
San Diego, CA
09.2018 - 12.2019
- Helped drive consistent weekly sales by actively engaging customers, learning their style and needs, and recommending products that actually fit their lifestyle.
- Stepped up during peak hours and product drops to keep the floor moving smoothly, reducing customer wait times and helping the team hit conversion goals.
- Trained new hires on selling techniques, product knowledge, and store flow, which improved their confidence and helped the team perform better as a whole.
- Maintained accuracy at the register and in back-of-house inventory, minimizing errors and keeping the store prepared for high-traffic periods.
- Took ownership of merchandising and sneaker wall updates, keeping displays clean, organized, and aligned with what customers were asking for — boosting sell-through on featured items.
Skills
- Content Strategy
- Adobe PS/AE/LR
- Davinci Resolve
- Social Media Management
- Analytics & Performance Tracking
- Client Communication
- Project Management
- Brand Storytelling
Languages
English
Native or Bilingual
Timeline
Social Media Manager
Freelance
12.2024 - Current
Digital Marketing Project Manager
Precision Material Management
09.2020 - 12.2024
Lead Sales Associate
Footlocker
09.2018 - 12.2019