Rashad T. Lance
New York City,NY
Summary
Experienced Retail Leader with over 10 years of experience in sales management, team coaching, and operational excellence. Proven track record of exceeding performance goals, developing and leading diverse teams, and delivering exceptional customer experiences. Skilled in brand strategy, marketing campaigns, and client relationship management. With a strong ability to drive sales growth and improve operational efficiency.
Overview
14
14
years of professional experience
Work History
Assistant Manager
Ashley FDE
Salisbury, NY
12.2025 - Current
- Implemented training programs for new employees on company policies.
- Resolved customer inquiries and provided exceptional service support.
- Support the training of new employees and provide ongoing training for current staff on product ,sales techniques, and customer service skills.
- Aided management in daily operational tasks, including scrimmages, daily huddles, and adherence to company policies and procedures.
- Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
- Coordinated with other departments to ensure smooth flow of operations.
- Created reports on sales trends and financial data.
Key Holder
Clare V
New York, NY
10.2025 - Current
- Managed daily store operations and ensured adherence to brand standards.
- Assisted throwing quarterly events to enhance customer engagement. While driving revenue by 27%
- Processing transfers and Return to Vendor (RTV) orders.Providing feedback to management, communicating with clients, and participating in daily meetings.
- Exceeded targeted goal ever month
Brand Manager
FearThe Brim LLC
New York City, NY
01.2017 - Current
- Built and scaled a specialty fashion and styling business providing personalized retail experiences and wholesale partnerships.
- Recruited, trained, and coached freelance teams for events (NYFW, runway shows) and high-profile clients (J.B. Smoove, Ne-Yo, Cam Newton), emphasizing accessibility and inclusive fit.
- Negotiated brand collaborations and supplier relationships; managed operations, fulfillment, and client privacy practices.
- Organized pop-ups and collaborations with NYC boutiques to enhance brand exposure and drive sales.
Senior Brand Representative
Casetify
05.2025 - 12.2025
- Develop and execute brand and go-to-market strategies to drive awareness and engagement during high visibility product launches.
- Lead integrated marketing campaigns across digital, social, and retail channels
- Conducted market research and consumer analysis
- Managed the successful launch of Murakami Collection, driving both digital engagement and retail foot traffic.
- Collaborated with creative, retail, and operations teams to align marketing initiatives and increase brand visibility.
- Developed and delivered interactive training materials that aligned with company goals and promoted brand consistency across all sales channels.
- Oversaw marketing operations, including content scheduling, campaign performance tracking, and KPI reporting.
Store Manager
DNAFootwear
New York City, NY
01.2024 - 05.2025
- Provided floor leadership and daily coaching that modeled customer-focused dialogue
- Increased KPI performance by 32% by initiating UPT contests that leveraged leading products and motivated team members through clear performance-based incentives.
- Achieved a 38% annual sales increase through targeted coaching, real-time feedback, and consistent alignment of team goals with store KPIs.
- Streamlined store operations (opening/closing, cash management, inventory audits), improving on-floor product availability.
- Handled customer escalations and privacy needs that reinforced brand trust and loyalty.
Store Manager
Goorin Brothers
New York City, NY
01.2022 - 12.2024
- Provided floor leadership and daily coaching, modeling company values, and driving customer satisfaction and long-term loyalty.
- Recruited, hired, and developed an inclusive and diverse team, introducing a training program on product knowledge, accessibility in service, and merchandise care
- Consistently exceeded UPT and sales KPIs by aligning operational strategies with coaching and mentoring
- Designed and executed community-facing events and partnerships (GQ, Byrdie, Garçon Couture, The New York Times) to expand brand visibility and strengthen customer engagement.
- Implemented privacy-conscious clientele practices in-store and across email marketing, ensuring customer data protection and respectful communication.
- Oversaw daily operations, including inventory & visual merchandising
Consignment Manager
The RealReal
New York City, NY
01.2024 - 06.2024
- Delivered white-glove client experiences through luxury styling consultations and creation of virtual wardrobes for clients.
- Managed client communications and follow-ups using company systems
- Maintained strict chain-of-custody and privacy practices for high-value items (Rolex, Cartier, Gucci).
- Coordinated targeted email blast to enhance customer engagement and drive sales.
Senior Manager
J.J. Hat Center
New York City, NY
01.2012 - 12.2021
- Initiated supplier partnerships and commodity planning with luxury brands
- Organized workshops to align with merchandising and production timelines.
- Analyzed customer, geographic, and competitive trends to craft product briefs for suppliers
- Improved supplier turnaround time by 17% via process improvements and negotiated fulfillment commitments.
- Trained sales staff on product knowledge, inclusive selling, and customer care
Education
Bachelor of Science - Business Administration & Marketing
The College of Saint Rose
Albany, NYHigh School Diploma -
Salisbury Private Boarding School
Salisbury, CTSkills
- Shopify
- Dash
- Hudson
- InShop
- Roam
- Nexgen
- Gusto
- Deputy
- GXT
- Synchrony financing
- Microsoft Office Suite
- Run-It
- Canva
- DaVinci
- Sharepoint
- Resolve
- Google Suite
- Brand management
- Marketing strategy
- Data reporting
- Retail operations
Affiliations
- Kappa Alpha Psi Fraternity, Inc., Member
- The College of Saint Rose, HEOP Ambassador
Timeline
Assistant Manager
Ashley FDE
12.2025 - Current
Key Holder
Clare V
10.2025 - Current
Senior Brand Representative
Casetify
05.2025 - 12.2025
Store Manager
DNAFootwear
01.2024 - 05.2025
Consignment Manager
The RealReal
01.2024 - 06.2024
Store Manager
Goorin Brothers
01.2022 - 12.2024
Brand Manager
FearThe Brim LLC
01.2017 - Current
Senior Manager
J.J. Hat Center
01.2012 - 12.2021
Bachelor of Science - Business Administration & Marketing
The College of Saint Rose
High School Diploma -
Salisbury Private Boarding School