Rashone Stafford
Nashville,TN
Summary
Over a decade of corporate marketing experience leading strategy, broadcast production, retail production, branding, research, and media planning, in support of go to market campaigns for B2B, B2C, and B2B2C brands. Achieves success through creative concepts, a large network of contacts, and solutions-oriented approach that aligns interests of all parties.
Overview
12
12
years of professional experience
Work History
Retail Channel Marketing Manager
A. O. SMITH CORPORATION
03.2022 - Current
- Drive brand awareness, profitability, and go-to-market strategy for A. O. Smith retail; $3 billion in annual sales. Oversee internal and external collaboration with cross functional stakeholders for new and current products, in-store and online.
- Development of creative co-marketing strategy and campaigns focused on A. O. Smith at Lowe's retail locations nationwide fostering mutually beneficial growth opportunities.
- Oversee production and distribution of marketing materials, such as product packaging, store set design, in-store signage, brochures, and POS.
- Manage $2 million budget delivering focused strategies to increase product sales and customer engagement, utilizing brand partnerships with top brands.
- Conducted regular market research to identify trends, opportunities, and challenges within the channel landscape.
Integrated Marketing Senior Product Consultant
Direct Auto Life Insurance a National General Company
01.2018 - 03.2022
- Report to the Director of Integrated Marketing and manage marketing initiatives and campaigns that support brand strategy, promotion, advertising, and sales of Direct Auto Insurance products and services to consumers
- Responsible for maintaining relationships with stakeholders and stewarding projects with cross-functional teams as well as internal and external agencies/vendors
- Prioritizes multiple deadlines and marketing initiatives for high priority projects based on organizational goals for Direct Auto
- Supports planning and creative development of marketing programs and leads/manages day-to-day execution of marketing tactics designed to drive profitable growth and retention
- Collaborate with marketing managers to carry out branding, media, and field marketing programs for in-house or client campaigns
Marketing Consultant
Sinclair Broadcast Group
01.2018 - 12.2018
- Responsible for increasing station revenue through the creation and implementation of omnichannel marketing strategies for local, regional, and national businesses
- Responsible for the cultivation of business partnerships with new and existing advertisers, with a strong emphasis on new business development
- Advocated the capabilities of television broadcast, digital optimization, and non-traditional marketing solutions
Sales Promotion Coordinator
Sinclair Broadcast Group
01.2015 - 12.2018
- Coordinate production, promotion, and advertising sales of weekly live sports shows Friday Night Rivals and High School Hoops
- Oversee logistics and execution for live production including features, product placement, and broadcast copy
- Consult with and advise clients on digital, commercial, and feature sponsorship opportunities to increase revenue
- Track show sponsorship revenue to create comprehensive management reports outlining activity and overall performance
Sales Assistant
Sinclair Broadcast Group
01.2013 - 12.2015
- Assisted sales director for local TV affiliates in pacing and forecasting yearly advertising or sponsorship revenue
- Developed marketing proposals for station events that were targeted to large business accounts
- Supported sales representatives/managers as well as creating reports for billing, ratings, spot placement, yield management, traffic logs, and programming schedules
Education
Bachelor of Arts - English
Tennessee State University
01.2012
Skills
- Market Analysis
- Marketing Strategy
- Brand Awareness
- Demand Generation
- Marketing Concepts Development
- Project Execution
- Campaign Management
- Promotional Event Planning
- Visual Display Coordination
- Logistics Management
- Advertising Copy Production
- Content Creation
- Collateral Development
- CRM
- Email Marketing
- Social Media Marketing
- Client Engagement
Timeline
Retail Channel Marketing Manager
A. O. SMITH CORPORATION
03.2022 - Current
Integrated Marketing Senior Product Consultant
Direct Auto Life Insurance a National General Company
01.2018 - 03.2022
Marketing Consultant
Sinclair Broadcast Group
01.2018 - 12.2018
Sales Promotion Coordinator
Sinclair Broadcast Group
01.2015 - 12.2018
Sales Assistant
Sinclair Broadcast Group
01.2013 - 12.2015
Bachelor of Arts - English
Tennessee State University
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