RAUL PARQUET
Coral Gables,FL
Summary
Versatile Senior Leader specializing in E commerce. Skilled at planning, implementing and overseeing key digital improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of ideas and information. Pursuing new professional challenges with a growth-oriented company.
Overview
9
9
years of professional experience
Work History
Senior Manager
ROYAL CARIBBEAN CRUISES LIMITED, Celebrity Cruises
01.2018 - 12.2022
- Leads a high-performing team driving high-growth by implementing optimization, content and merchandising strategies to grow e-commerce business.
- Increased percent of sailed revenue booked through digital channels to 15% of total Celebrity business by end 2022 delivering a total of $300m
- Provided strong leadership to enhance team productivity and morale.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Responsibility focused on developing digital strategies and leading initiatives to significantly increase revenue of cruise booking, pre-vacation planning, air and hotel packaging
- Leads test and learn platform for the website, defining the guest experience strategy, identifying opportunities and implementing dynamic testing process and roadmap inclusive of analytics.
Cruise Guest E Commerce Senior Manager
Celebrity Cruises
02.2016 - 12.2017
- Developed strategies and leading initiatives to increase digital revenue by 15%.
- Implemented merchandising, A/B testing and promotions in order to increase conversion & average order value by 10%.
- Delivered creativity, analysis and flexibility, working in a fast-paced, changing environment aiming for results
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Global Tour Operations Ecommerce Manager
Royal Caribbean Cruises, Ltd
01.2014 - 02.2016
- Responsible for defining, executing and continuously optimizing a premier and engaging global eCommerce experience for all Shore Excursions products for consumers and trade partners.
- Grew Shore Excursion Revenue by 20%
- Collaborated with cross-functional teams to align operations with corporate objectives.
- Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
Education
Master of Business Administration (MBA) - Business Administration
H. Wayne Huizenga School of Business & Entrepreneurship at Nova Southeastern University
Ft. Lauderdale, FLBachelor of Arts (BA) - Business & Professional Management
Nova Southeastern University
Ft. Lauderdale, FLSkills
- Revenue Growth Optimization
- Merchandising
- Performance Tracking and Evaluations
- Test and Learn Methodology
Languages
Spanish
Full Professional
Timeline
Senior Manager
ROYAL CARIBBEAN CRUISES LIMITED, Celebrity Cruises
01.2018 - 12.2022
Cruise Guest E Commerce Senior Manager
Celebrity Cruises
02.2016 - 12.2017
Global Tour Operations Ecommerce Manager
Royal Caribbean Cruises, Ltd
01.2014 - 02.2016
Master of Business Administration (MBA) - Business Administration
H. Wayne Huizenga School of Business & Entrepreneurship at Nova Southeastern University
Bachelor of Arts (BA) - Business & Professional Management
Nova Southeastern University
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