Raul Zelaya
Sales and Operations
Tampa,FL
Summary
Tampa Steel and Supply relies on over three years of expertise in account management to foster strong client relationships and drive revenue growth. Collaboration and operational efficiency are at the forefront of overseeing inventory, sourcing, and logistics for major accounts. These responsibilities ensure streamlined processes and timely fulfillment for customer needs. With extensive experience in business consulting and e-commerce, the emphasis remains on delivering tailored solutions to meet diverse operational challenges. A values-driven approach, coupled with strong competencies in customer experience and performance management, supports organizational success and growth.
Overview
43
43
years of professional experience
3
3
Languages
Work History
Inside Sales Account Manager
TAMPA STEEL AND SUPPLY
04.2022 - 10.2025
- Manage sales for major accounts, driving revenue growth through strategic relationship building.
- Oversee inventory tracking and sourcing to ensure optimal stock levels and timely fulfillment.
- Coordinate logistics and accounts receivable for my portfolio, enhancing operational efficiency.
Business Management Consultant
RFZ & Associates
01.1998 - 07.2025
- Directly owned and operated e-commerce business, business intelligence and marketing; Specializing in the servicing of customers' needs and requirements rather than specific product lines.
- Business handled via Alibaba, EBay, PayPal, Amazon and direct B2B.
- Clients in Mexico, Puerto Rico, Honduras, Guatemala, El Salvador, Venezuela, Colombia, Peru, Argentina, Chile, Spain and France.
- Starting business with Middle East.
- Also, Business Consultants, HR Consultants, Administrative Procedures Evaluations, Operations Streamlining.
- E-commerce store development and or reconfiguration in projects developed for several companies such as TotalPack in Miami Fl, Lymbridge Group in Tampa, Fl; Short term consulting projects with: Elite Communications in Clearwater, Fl; Secret Shopper for BestMark and SecretShopper.com; Contractor at 24-7 Intouch Client Centre; IT & Sales at Ehabco Motors; Sales, CSR, Procurement at Metal Supermarkets Tampa.
Manager at RUSALKA dba Metal Supermarkets Tampa
Metal Supermarkets
03.2017 - 10.2022
- Revamp and expand existing marketing operations, refocus strategic plans and expand programs to accelerate revenue growth and improve competitive market position.
- Scope of responsibility includs all strategic and business planning functions, finance, budgeting, logistics, procurement, sales and operating management of all our Tampa based facilities.
- Superior Customer Service organization.
Branch Manager Training Program
Terminix International
01.2007 - 11.2010
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
Sales and Operations Manager
ELPAC INC
01.2000 - 12.2006
- Challenged to establish scope and range of work program and organize schedules for busy and off-seasons to meet overall company goals, while increasing efficiency.
- Administer annual operating/capital expenditure budget.
- Review activity reports, perform cost analyses, handle exports/imports, and handle all purchasing of equipment, supplies and raw materials for manufacturing affiliates in El Salvador.
- Determine office personnel requirements and supervise staff of seven.
- Coordinate activities of over 40 distributors and act as direct liaison between Plant (Corpak) and Elpac.
- Hold concurrent accountability for the management of the Customer Service Group.
- Responsible for coordination of all IT related matters.
- (Manufacturer within Packaging Industry. Affiliate of SigmaQ Group El Salvador.)
Sales and Operations Manager
CETECO de HONDURAS
01.1992 - 12.1999
- Senior Operating Manager with full P&L responsibility for all store remodels, maintenance, new builds, and closures.
- Challenged to reengineer and expand existing marketing operations, refocus strategic plans and expand inter company sales programs to accelerate revenue growth and improve competitive market position.
- Scope of responsibility included all strategic and business planning functions, finance, budgeting and operating management of over 60 stores and other facilities.
- Managed customer service group.
- Guided sales and marketing of remanufactured, repossessed, and damaged goods.
- Accountable for the safety and security of all company assets and managed MACASA Bedding Product Co.
- Member of the New Business Formula development team.
- Concurrently served as Ceteco Communications Manager for Latin America with over 50 points of sale.
- Charged with the development of Beeper One and Cellular One reseller program.
- Controlled projects in all countries including business development, procurement, marketing, and sales coordination.
- Reported to the General Manager for local business and to Ceteco VP of Sales for the communications project.
- Oversaw a total staff of 300, 14 direct reports.
- Leading retailer of major appliances in Latin America. Company was sold and holdings were liquidated.
Operations Manager
ESSO STANDARD OIL S.A. LTD
01.1987 - 01.1991
- Directed airport operations (2), retail engineering, and construction/remodel/closure of two distribution centers and supervised operations of over 30 service centers across the country.
- Coordinate safety and security of all terminals.
- Budgeted, tracked, and controlled expenses of general and specific operations.
- Analyzed company's operations to identify projects for improvement in efficiency and/or economy.
- Supervised a total staff of 50, 6 direct reports.
- Reported to General Manager.
Ingeniero Supervisor de Proyectos
Unidad Ejecutora Prestamos BIRF - SECOPT
01.1983 - 01.1986
- Supervision and Administration of BIRF Road Construction Projects
Ingeniero Supervisor de Proyectos
Unidad Ejecutora Prestamos BIRF - SECOPT
01.1983 - 01.1986
- Supervision and Administration of BIRF Road Construction Projects
Education
MBA - Business, Management, Marketing, and Related Support Services
INCAE Business School
Alajuela, Costa Rica01-1987
Master of Science - Civil Engineering
Universidad Nacional Autónoma de Honduras
Tegucigalpa, Honduras03-1983
Skills
Customer Experience
Performance Management
Direct Sales
Awards
Who is Who in America
Additional Information
Fully bilingual English & Spanish
Fully bicultural USA and Hispanic
Technologically competent in several softwares
Well travelled all over the USA, Latin America and Europe
Timeline
Inside Sales Account Manager
TAMPA STEEL AND SUPPLY
04.2022 - 10.2025
Manager at RUSALKA dba Metal Supermarkets Tampa
Metal Supermarkets
03.2017 - 10.2022
Branch Manager Training Program
Terminix International
01.2007 - 11.2010
Sales and Operations Manager
ELPAC INC
01.2000 - 12.2006
Business Management Consultant
RFZ & Associates
01.1998 - 07.2025
Sales and Operations Manager
CETECO de HONDURAS
01.1992 - 12.1999
Operations Manager
ESSO STANDARD OIL S.A. LTD
01.1987 - 01.1991
Ingeniero Supervisor de Proyectos
Unidad Ejecutora Prestamos BIRF - SECOPT
01.1983 - 01.1986
Ingeniero Supervisor de Proyectos
Unidad Ejecutora Prestamos BIRF - SECOPT
01.1983 - 01.1986
MBA - Business, Management, Marketing, and Related Support Services
INCAE Business School
Master of Science - Civil Engineering
Universidad Nacional Autónoma de Honduras