Raun Kercher

Accomplished User Experience Strategist at Citadel Credit Union, leveraging user experience research and prototype presentation skills to drive a 25% increase in annual sales. Expert in HTML/CSS development, I enhance website usability while fostering collaboration among teams to achieve impactful design solutions.

• Public Speaker (Volunteer), Philadelphia Financial Scholars - Citadel Cares - Citadel Credit Union, 11/01/24, present, Deliver public speaking engagements to high school classrooms on personal finance topics, promoting financial wellness and empowering students with essential financial knowledge for their future.
• UX Designer, Videographer, Web Content Manager (Volunteer), Appalachian Mountain Club (AMC) - Delaware Valley Chapter, 10/01/19, 11/01/24, Led user experience research and designed UI/UX templates to improve website navigation and overall user satisfaction., Redesigned website architecture and spearheaded the launch of a performance-optimized website, revitalizing the organization's branding and user interface., Coordinated content creation to enhance user engagement, resulting in increased site traffic and a measurable boost in membership growth., Directed and edited video content for community outreach, producing engaging multimedia that contributed to improved community interaction and awareness.

read and view case studies now. https://raundesign.com/ux-design-case-studies/

• User Experience Strategist, Citadel Credit Union, 01/01/21, present, Conduct various qualitative UX research studies on User Testing platform, leading to a 25% increase in annual sales., Present prototype designs, user experience research and strategy results to key stakeholders, influencing future product decisions., Lead multiple website enhancement projects to boost user engagement and satisfaction.
• Digital Designer (Contract), PPL Corporation, 02/01/19, 01/01/20, Conceptualized video productions and graphics using Adobe CC products to enhance employee and customer engagement., Expedited layout copy and coded HTML for website users, improving usability and increasing sales., Produced video and motion graphics for speeches and interviews, boosting employee, investor and customer engagement.
• Digital Designer & Web Developer, STUDIOetc, 04/01/18, 08/01/18, Directed project workflows for multiple Adobe CC exhibit designs to align with client needs., Edited content, code, and assets to improve usability and increase sales on the organization website.
• Digital Designer & UI/UX Designer, WSP USA, 03/01/13, 03/01/18, Spearheaded the creation of responsive front-end web development templates using HTML5, CSS3, jquery, and javascript, resulting in improved user experience and engagement., Directed and mentored designers and web developers to streamline workflow communications and ensure code and asset specifications were met., Designed and coded various email newsletter templates, boosting communication and driving prospects towards increased engagement and sales.