Stacy Gastelum

Responsible for defining and deploying a comprehensive setup and onboarding strategy, and AI scan experience for HP Printer Home and Small Biz portfolio.

• Developed setup and onboarding Northstar vision and strategic blueprints that bridge physical and digital customer journeys for multi-platform hardware and software, resulting in over 95% user satisfaction.
• Defined the innovative HP AI scan experience by identifying key user needs and leveraging data insights, using effective storytelling to highlight product opportunities to senior leadership.
• Led both on-site and remote UX workshops with leadership stakeholders and partners, achieving cross-organizational alignment on goals to maximize user satisfaction and business performance.
• Optimized design operations, clarified the product roadmap, and improved collaboration between design, product, and development teams.

A key design partner collaborating with multiple global business and engineering leaders across Samsung Enterprise solutions, Samsung Pay, and XR (AR/VR) projects.

• Managed a global UX team that consisted of UX/UI designers, UX researchers, 3D designers, and prototype developers.
• Elevated cross-org UX maturity with data-driven UX frameworks and defined UX success measurements.
• Achieved over 6% increase in conversion rate for Samsung Knox
• Launched the "mobile-first" Samsung Pay initiative: Samsung Money by SoFi (US).

Experience design owner for a large-scale Samsung Knox enterprise solution suite. (Web console, cloud services, and mobile app)

• Unified Samsung Knox experience with a scalable design system for the Knox platform,
• Instrumented the 'Design Thinking' process across the organization and expedited the launch timeline through strategic collaboration with global product and development teams.
• Built a high-performing on-site UX team and managed distributed design teams with quarterly budget planning, performance management, and mentorship.

Responsible for defining next-gen user experience for Samsung mobile services.

• Led user-centric design initiatives with a small team of UX designers and researchers for various mobile core experiences: AI Voice Assistant, Samsung Milk Music, Contextual Mobile Launcher, Social Data Viz, Music, Photo Gallery, Smart Office, and AR Camera.
• Shipped the Samsung Health actionable insights feature in the US and Korea.

Responsible for defining the design system (visual & interaction) for the Dell "Streak" mobile & tablet family.

• Delivered UI design for Home launcher, Widgets, Gallery, and Call apps.

Responsible for creating visual design assets and conducting design QA.

• Played a key role in the start-up. Launched award-winning "Sansa Connect", a Wi-Fi player, through collaboration with SanDisk. (ZING was acquired by Dell in 2007.)