Summary
Overview
Work History
Skills
Websites
Accomplishments
Certification
Timeline
Education
Generic

Ravi Melwani

Weehawken

Summary

VP of Finance and Operations of an 8-figure brand with a deep understanding of ecommerce, marketing metrics, retail, supply chain, and financial operations.

Overview

7
7
years of professional experience
1
1
Certification

Work History

VP of Finance & Operations

Obvi
03.2022 - Current


  • Currently overseeing all financial and supply chain operations, including 8-figures in annual inventory purchasing across 3 unique 3PL's, and 8-figures in AR across 13 retail accounts (+16.5k unique retail stores)


  • Led strategic cost-cutting initiative with founders that cut company overhead by over 40% in 60 days.


  • Reduced COGS by 20%, shipping and fulfillment fees by 16%, and merchant processing fees by 25% through sourcing and negotiations.


  • Led a 7-figure Series A end-to-end for the company, successfully closing our round in December 2023, preparing our full data room, handling all discovery and financial diligence, working closely with the legal team on legal diligence, and continue to manage investor updates and board meetings on a bi-weekly basis.


  • Maintained a negative cash conversion cycle and extended runway for the company during consecutive loss-bearing months through careful utilization of a robust fin-tech stack


  • Reporting directly to the founders on all financial strategy and modeling, and working closely with the marketing team to ensure all budgets and KPI's are aligned with organizational goals, including ad spend levels, contribution margin and revenue targets, as well as carefully-timed email/SMS/push efforts.


  • Replicated these operations across an acquired brand, Coffee Over Cardio, as well as a newly incubated brand, Paw Rangers.

VP of Finance

Chew On This
09.2022 - Current


  • Incubated Chew On This alongside the founding team, overseeing all aspects of financial operations, including accounting, bookkeeping, data analysis, and modeling.


  • Co-hosted several podcast episodes and webinars with authorities in the space, including the founders/operators of Settle, Chargeflow, Kintsugi, Luminous, Brightflow, UpCounting, etc.


  • Leveraged existing network to enhance brand visibility and revenue streams; directly generating over $500k in total sponsorships.


  • Managing 7-figures in annual AP and AR, ensuring accuracy and timeliness in financial transactions and maintaining strong vendor and client relationships.


  • Developed and maintain a master financial spreadsheet, tracking all key metrics such as revenue, profitability, churn, retention, product velocity, etc.

Founder

Logic Investing
11.2018 - 03.2022


  • Developed and implemented a mathematical investment model across a 7-figure fund, maxing the legal threshold on clients in the state of New Jersey within the 1st year of operations.

Skills

  • Data Analysis & Financial Modeling (Excel, Google Sheets)
  • E-commerce Operations (Shopify, Amazon, Triple Whale, Lifetimely)
  • Retail Operations (SPS Commerce, Nielsen/SPINS, Revya)
  • Accounting/Controller Operations (Quickbooks Online, Billcom, Reconciliation)
  • Supply Chain & Inventory Management (Luminous, Forecasting, COGS)
  • Capital Raising & Investor Relations (SAFE, Series A, Board Reporting)
  • Cash Flow Management & Fin-Tech Tools (Settle, Flex, Melio/Plastiq, Parker, Ramp, Brex, Divvy)
  • Team Leadership & Cross-Functional Collaboration (Optimization, Organization, Efficiency)

Websites

Accomplishments

  • Mentor on Mentorpass for notable ecom brands including Royo, Grounding, Happy Flo, and Ankhway.
  • Expert across various research network platforms, such as GLG, Guidepoint, Tegus, Alpha Sights, Third Bridge, etc.
  • Board Advisor for No Fraud's Customer Advisory Board - 1 of 12 operators invited to consult with No Fraud's founding team on UX, CX, and product innovation

Certification

  • CFA Level I – CFA Institute (2019)
  • FINRA Series 7 & 66 (2018)

Timeline

VP of Finance

Chew On This
09.2022 - Current

VP of Finance & Operations

Obvi
03.2022 - Current

Founder

Logic Investing
11.2018 - 03.2022

Education

Regent’s University London 

BA - Global Financial Management

June 2018

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Ravi Melwani