RAY DAVIS
Summary
Dynamic Cybersecurity Enterprise Account Executive with a proven track record of driving significant sales growth and cultivating strong client relationships. Expertise in executing comprehensive sales strategies that boost pipeline velocity and deliver customized solutions. Achieved an impressive 40% increase in SaaS sales while maintaining an unwavering commitment to high client satisfaction. Recognized for consistently exceeding targets and fostering long-term partnerships, I thrive in fast-paced environments where innovation meets exceptional service.
Overview
9
9
years of professional experience
Work History
Account Executive
TrendAI
Las Colinas, TX
01.2026 - Current
- Executed full-cycle MEDDPICC-qualified deals for new logo acquisition and renewal expansion across TX, LA, OK, and AR.
- Managed $536k annual quota across SPG Plains territory, overseeing mid-market portfolio of 500-1,499 employee accounts.
- Converted existing accounts to new business, achieving $10k-$14.6k ARL expansion at Avance through targeted consultative upselling.
- Led AI security-focused outreach during regional call blitz, targeting C-suite and IT leaders to generate new pipeline for Trendai's Vision One platform.
- Leveraged MEDDPICC methodology to streamline deal cycles across endpoints, cloud workloads, identity, and network security.
- Developed territory engagement strategy with partner events and executive meetings, strengthening relationships and accelerating pipeline velocity.
- Collaborated with solutions engineers, renewal teams, and channel partners to ensure customer success and identify expansion opportunities.
Regional Account Manager
Trend Micro
Las Colinas, TX
08.2022 - 01.2026
- Generate $1.5M in annual new business sales, leveraging innovative sales tactics and targeted outreach to generate new business growth.
- Negotiate and close multiple six-figure enterprise contracts by utilizing strategic pricing models and presenting a compelling value proposition.
- Managed a portfolio of over 1,000 client accounts, nurturing long-term relationships and delivering tailored cybersecurity solutions through ABM strategies to enhance engagement and conversion.
- Handled renewals for 3,000+ accounts, secured customer retention, identified upsell opportunities, and maintained consistent recurring revenue.
- Conduct in-depth cybersecurity assessments that uncovered critical vulnerabilities, leading to a 40% increase in SaaS sales within the SMB market.
- Elevated client satisfaction scores from 73% to 90% by implementing a client-centric service model focused on responsiveness and personalized solutions.
- Extracted actionable insights from tools like 6Sense and ZoomInfo to optimize outreach and improve inbound lead quality.
- Serve as a key contributor on the SMB Content Committee, crafting high-impact Outreach.io sequences adopted company-wide to boost email engagement and conversion.
Business Development Representative
Trend Micro
Las Colinas, TX
12.2021 - 08.2022
- Expanded sales pipeline by 40% for team of 16 sellers by identifying, qualifying, and nurturing new business opportunities.
- Developed sales enablement materials and tailored product messaging, resulting in 25% increase in demo requests within three months.
- Maintained 95% client retention rate through proactive relationship management, swift concern resolution, and exceptional customer service.
Owner & Director
NE2P Filmworks
Dallas, TX
12.2020 - 11.2024
- Founded and launched a startup production company, pioneering market entry and establishing a brand presence.
- Developed and executed sales strategies, securing initial clients and cultivating relationships that contributed to early business growth.
- Secured early-stage clients through a targeted referral program, increasing inbound leads by 35%.
- Designed and executed email marketing sequences and social media ads, enhancing client acquisition efforts.
- Created SEO-optimized web content and social media campaigns that enhanced organic engagement and generated leads.
Commercial Sales Representative
Sherwin Williams
Richardson, TX
05.2019 - 05.2021
- Managed three stores with $3 million annual budget, overseeing financial performance, operations, and staff development, leading to increased revenue and profitability.
- Expanded key and opportunity accounts, ensuring quality service and strengthening customer relationships, leading to a 20% revenue increase.
- Recruited and trained a high-performing team, implementing best practices and sales strategies that improved team performance, increased sales, and enhanced customer service.
- Conducted market research on competitor pricing and positioning, refining company's value proposition for higher-margin product lines, enhancing market competitiveness.
Lead Revenue Specialist
Buena Vista Valley Farms
Reno, NV
06.2017 - 05.2019
- Achieved zero safety incidents over 12 months through rigorous adherence to regulations.
- Managed nationwide vendor relationships, securing cost savings and improving supply chain efficiency.
- Spearheaded community-driven marketing efforts, collaborating with local officials and vendors to elevate brand visibility.
- Enhanced brand reputation and community engagement by collaborating with local resources and officials, optimizing meeting logistics for effective stakeholder communication.
- Designed and developed the company's first website and landing page, improving digital presence and customer outreach.
- Designed and built landing page to boost user engagement.
Education
Bachelor of Arts - Medical Humanities
Baylor University
Waco, TX12-2016
Skills
- AWS Cloud Practitioner
- Salesforce
- Outreachio
- 6Sense
- ZoomInfo
- Microsoft Dynamics
- Hubspot
- Zapier
- MEDDPICC Methodology
- Consultative Selling
- Contract Negotiation
- Event Coordination
- Strong Presentation Skills
Timeline
Account Executive
TrendAI
01.2026 - Current
Regional Account Manager
Trend Micro
08.2022 - 01.2026
Business Development Representative
Trend Micro
12.2021 - 08.2022
Owner & Director
NE2P Filmworks
12.2020 - 11.2024
Commercial Sales Representative
Sherwin Williams
05.2019 - 05.2021
Lead Revenue Specialist
Buena Vista Valley Farms
06.2017 - 05.2019
Bachelor of Arts - Medical Humanities
Baylor University