Ray Lafayette
Tallahassee,FL
Summary
Seeking jobs and professionals in the marketing, sales, consulting, and insurance industries to broaden my knowledge, network, and experience
Overview
4
4
years of professional experience
Work History
Analyst
NCGrowth
09.2023 - Current
- Creating new jobs and new wealth in economically distressed economies (focus in South Carolina)
- Creating feasible/sustainable marketing and financial plans for small businesses
- Enhancing industry and company research skills
- Improving analytical skills with a focus on sales, marketing, and operations
Store Management Intern
Kohl’s Incorporated
06.2023 - 08.2023
- Store manager shadow (4 weeks), Boys dept. Manager (4 weeks)
- Constructed a marketing & operations plan to diversify the customer base
- Completed a 3-day informational series regarding environmental sustainability and its relation to Kohl’s operations
- Performed a sales-floor overview for the District Manager – included new visual marketing suggestions
Store Management Intern
Macy’s Incorporated
06.2022 - 08.2022
- 4-week CXM (shadow sales manager) & 4-week Shoe department manager
- Learned traditional tactics used to drive sales in retail
- Created a plan to improve operations and further drive sales through utilizing Macy’s 5 P’s (people, process, presentation, promotion, place)
Marketing Partner (short-term)
The Brag House
09.2022 - 11.2022
- Served as a marketing rep. to increase the notoriety and attractiveness of the HBCU Fortnite tournament
- Utilized social media, word of mouth, polls, and brief classroom presentations to interest students
Bran Ambassador
Lost Love NYC Apparel
03.2020 - 05.2021
- Enhanced brand recognition amongst the HBCU community by executing promotional events and engaging customers with seasonal deals
- Boosted sales through effective collaboration with on-campus models - models aided in reachability through reposts
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all social media handles
Education
Masters of Business Administration -
Florida A&M University
Tallahassee, FL12.2024
Skills
- Marketing analytics
- Microsoft Excel
- Decision Making
- PowerPoint
- Canva
- Microsoft Teams
- System Analysis
- Information Gathering
- Project Management
- Industry Knowledge
- Market Research
Leadership And Development
- FAMU Living Learning Community, Tallahassee, FL, 2018, 2019
- 7 Hills Capital Venture Program, Tallahassee, FL, 2019, 2022
- Club Real (real-estate)
Relevant Courses
- Corporate Finance
- Global Business
- Multi-National Marketing
- Sports Marketing
- Managerial Research & Analysis
- Services Marketing
- Production Management
Timeline
Analyst
NCGrowth
09.2023 - Current
Store Management Intern
Kohl’s Incorporated
06.2023 - 08.2023
Marketing Partner (short-term)
The Brag House
09.2022 - 11.2022
Store Management Intern
Macy’s Incorporated
06.2022 - 08.2022
Bran Ambassador
Lost Love NYC Apparel
03.2020 - 05.2021
Masters of Business Administration -
Florida A&M University
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