RAY PRITCHETT
Lee’s Summit,MO
Summary
Dependable sales professional with a strong track record in account management, new business development, and customer relations. Successfully drove account growth across multiple territories, enhancing customer satisfaction and retention. Recognized for adaptability and a commitment to delivering measurable results.
Overview
42
42
years of professional experience
Work History
Regional Sales Manager
Watkins Wellness
Vista, California
03.2026 - Current
- Drove account growth and retention across 42 dealer locations in Texas for largest hot tub manufacturer, enhancing territory development and market penetration.
- Developed regional sales strategies that enhanced market presence and boosted brand visibility.
- Trained and mentored sales representatives, enhancing their skills and performance.
- Conducted regular sales meetings to share insights and best practices, fostering collaboration across the region.
Regional Sales Manager
Bullfrog International, LC
Bluffdale, Utah
07.2013 - 08.2025
- Expanded and supported a seven-state territory for a leading hot tub manufacturer by strengthening dealer relationships, improving account retention, developing new markets, and promoting products and services.
- Formulated and implemented strategies for regional sales growth, aligning resources with market opportunities.
- Cultivated relationships with key clients, enhancing loyalty and securing repeat business.
- Analyzed competitor activities to refine sales tactics and reinforce competitive positioning.
Area Sales Manager
Brainstorm
Kansas City, Missouri
10.2011 - 05.2013
- Grew grand-format digital printing sales through account management, retention, product training, new product promotion, customer service, and new account development.
- Maintained consistent account communication to build trust, identify needs, and enhance long-term business relationships.
- Prepared accurate quotes to facilitate customer evaluations and expedite purchasing decisions.
Field Sales
Acorn Stairlifts
Kansas City, Missouri
01.2011 - 08.2011
- Converted in-home needs assessments into tailored sales presentations aligned with each customer’s mobility requirements.
- Cultivated referral relationships with local mobility shops and pharmacies to drive lead generation.
- Met management-defined production and activity standards in a field sales environment.
- Captured accurate staircase measurements to ensure seamless installations and minimize delays.
- Completed post-sales administrative activities and reports to enable timely follow-through and enhance customer service.
Regional Sales Manager
Bullfrog International, LC
Bluffdale, Utah
08.2003 - 08.2010
- Led sales growth across a 15-state territory for a leading hot tub manufacturer, driving account retention, new territory development, market penetration, and product and service promotion.
- Opened underdeveloped territories, generating new business through targeted sales presentations.
- Developed and executed account plans to protect existing business while maximizing resource utilization.
- Enhanced customer satisfaction and increased sales by identifying needs and aligning tailored solutions.
- Earned a reputation for solving problems, managing competing priorities, and following through to meet or exceed customer expectations.
Regional Sales Manager
California Acrylic Industries, Inc.
Pomona, CA
07.2002 - 08.2003
- Developed regional sales strategies to enhance market presence and customer engagement.
- Oversaw sales operations across eight-state territory for industry leader in hot tubs and spas, driving account growth, acquiring new accounts, developing proposals, and generating leads.
- Trained and mentored sales teams to improve product knowledge and performance.
- Collaborated with marketing to align promotional campaigns with regional goals.
Medical Technician
United States Air Force
Fort Walton Beach, United States
10.1984 - 04.1988
- Operated medical equipment for patient diagnostics and treatments.
- Assisted in performing laboratory tests and analysis procedures.
- Maintained accurate patient records and data documentation.
- Supported Air Force Hospital staff in patient care delivery, improving service quality.
- Completed military service with Honorable Discharge, demonstrating commitment to duty and professional standards.
Education
Bachelor of Science - Business Communications
Grand Valley State University
Allendale, MI05-1994
Skills
- Account management
- Sales strategy development
- Retention strategies
- Lead generation
- Lead prospecting
- Dealer relationship management
- Territory development
- Direct sales
- Sales forecasting
- Product knowledge
- Product demonstrations
- Relationship selling
- Training and mentoring
- Effective communication
- Problem solving
Military Duty
United States Air Force, Fort Walton Beach, FL, 10/01/84, 04/01/88, Medical Technician, Provided critical assistance for Air Force Hospital staff members administering patient care. Commended with an Honorable Discharge after several years of dedicated service.
Qualifications Summary
- Proven success in building territories, exceeding sales plans, and developing strong client relationships.
- Support sound business decisions that contribute to brand growth and company performance.
- Skilled at influencing, motivating, and leading staff, prospects, customers, and vendors through clear communication and strong interpersonal skills.
- Proficient in Microsoft Excel, PowerPoint, Outlook, and Word.
- Strong verbal, written, digital communication, and presentation skills.
- Effective sales negotiation and closing.
- Build positive customer relationships by serving as a trusted problem-solver and resource.
Timeline
Regional Sales Manager
Watkins Wellness
03.2026 - Current
Regional Sales Manager
Bullfrog International, LC
07.2013 - 08.2025
Area Sales Manager
Brainstorm
10.2011 - 05.2013
Field Sales
Acorn Stairlifts
01.2011 - 08.2011
Regional Sales Manager
Bullfrog International, LC
08.2003 - 08.2010
Regional Sales Manager
California Acrylic Industries, Inc.
07.2002 - 08.2003
Medical Technician
United States Air Force
10.1984 - 04.1988
Bachelor of Science - Business Communications
Grand Valley State University