Raymond Verhelst
Las Vegas,NV
Summary
Knowledgeable Event and exhibition management leader with proven track record of successfully managing ROI for both show organizers and participating exhibitors and sponsors. A strong history of growing businesses. Leveraged strategic planning and operational expertise to enhance productivity and drive profitability. Demonstrated ability to lead cross-functional teams and implement innovative solutions.
Overview
21
21
years of professional experience
Work History
Owner/Founder
Verhelst Associates
09.2008 - Current
- Managed and executed large-scale conferences and events on a global scale
- Developed and implemented national experiential tours to showcase new products and technologies
- Created innovative virtual and live event experiences for various industries
- Collaborated with industry partners to co-locate events and enhance trade show experiences
- Authored a book on successful exhibiting in the US market
- Designed and implemented a real-time event registration and lead generation application
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed day-to-day business operations.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
Director Sales/Marketing
Sho-Link
07.2010 - 09.2011
- Managed sales and marketing strategies for exhibit industry partners and show floor clients
- Oversaw skilled show floor labor services for setup and dismantle for corporate clients and event organizers
- Expanded organization's corporate member base by bringing in new exhibit system suppliers and international labor contractors
- Coordinated remote event management for various events
- Implemented effective communication strategies for remote event coordination
- Ensured seamless execution of events through detailed planning and coordination
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Exhibit Services Operations Manager
GES Exposition Services
06.2004 - 04.2007
- Managed engineering, fabrication, and graphics divisions with a workforce of more than 150 union and non-union craftsmen
- Led the design and fabrication of corporate exhibits, enhancing brand presence at major events
- Managed the design and fabrication of official event structures, stage sets, directional signage, outdoor experiential event structures, and temporary structures deployment
- Developed network-based project management and inventory tracking application, tying accounting to shop floor controls
- Oversaw event production operations to ensure timely and efficient execution
- Collaborated with cross-functional teams to deliver high-quality exhibit services and meet client expectations
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
Education
Bachelor of Science - Marketing
LIU, Post
Brookville, NYSkills
- Integration of event technologies
- Strategic event coordination
- Skilled in venue contracts
- Experience in trade union negotiations
- Advanced 3D modeling skills
- Project management expertise
- Conference presentation management
- Strong written communication skills
- Relationship management
Accomplishments
As an innovator in the micro-mobility transportation market, I successfully launched a national experiential event campaign that turned public parking lots into sixty-thousand foot fairgrounds with full test tracks that more than fifty-thousand consumers, in twenty-five national markets were able to evaluate the latest in legal electric-assist bicycles, presented by dozens of the leading manufacturers. From this 3-year series, we generated some of the most detailed consumer demographics and potential buyer profiles for the industry.
Timeline
Director Sales/Marketing
Sho-Link
07.2010 - 09.2011
Owner/Founder
Verhelst Associates
09.2008 - Current
Exhibit Services Operations Manager
GES Exposition Services
06.2004 - 04.2007
Bachelor of Science - Marketing
LIU, Post
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