Reagan Daly
Statesboro,GA
Summary
Dynamic marketing, business development, and public relations professional with 13 years experience in management, communications, event production, and media relations. Eye for creating innovative, bold, and captivating projects.
Overview
17
17
years of professional experience
Work History
Marketing Physician Liaison
Optim Healthcare
Statesboro, GA
03.2019 - Current
- Currently cover 11 counties, ensuring seamless referral process for Optim Healthcare clinics and surgeons
- Participate in all territory community events
- Create, host, and handle all logistics for healthcare educational conferences and symposiums
- Create engaging activities for events as well as captivating floats and booths
- Began implementing new processes and training other liaisons after five months in position
- Ensure Business Development best practices
- Report to Marketing Director each week to provide details on building referrals and managing relationships with physicians
- Identify decision makers within organizations, made appointments, and engaged with these individuals to cultivate referral opportunities
- Document all correspondence with practitioners' office staff and kept accurate records using Microsoft Excel
- Increased clinic visits by 2%
Co-Anchor Statesboro Herald Report
Morris Multimedia - Statesboro Herald
Statesboro, GA
05.2008 - Current
- Hosted Statesboro Herald Report, Studio Statesboro & Boro Live which covered topics ranging from breaking news to community updates
- Served as spokesperson and representative for Morris Multimedia at assigned events and other community forums
- Arranged and conducted interviews with individuals knowledgeable about each story’s subject matter
- Wrote, edited and produced stories for multiple platforms
- Anchor Social Media live feeds from community events
Marketing Manager - Division of Continuing Education
Georgia Southern University
Statesboro, GA
05.2017 - 03.2019
- Hired and managed entire DCE Marketing Team which includes Marketing Associate, Marketing Assistant and Graphic/Web Designer
- Optimized profitability by developing comprehensive marketing plan for each conference and program, including production schedule, creative development, copy writing, testing, execution, segmentation, and analysis
- Enhanced marketability by distributing marketing materials and developing unique content for different networks
- Created innovative and intriguing campaigns to increase registration numbers by 5% for all DCE conferences and programs
- Create and streamline all marketing processes for DCE
- Event planning for DCE conferences and programs
Executive Director
The Gardens at Southern Manor
Statesboro, Georgia
04.2016 - 05.2017
- Launched business from its inception and immediately grew census from 18 to 36 residents
- Organized the facility in accordance with administrative guidelines in order to provide specified assisted living services to meet the legal, organizational and medical staff guidelines as dictated by Georgia Department of Community Health
- Grew the organization to financial stability with thorough understanding of private pay payment plans, long-term care insurance payment methods and filing for veteran's benefits
- Established and maintained systems that safely met residents' needs. These systems and safety methods proved effective through Hurricane Matthew
- Developed and achieved financial and growth goals. Grew facility through remodeling and construction to having a full census and subsequent waiting list for admission
- Recruited, hired, trained and coached on average of 40 new employees
- Interpreted and communicated new or revised policies to staff, residents, and families
- Continually maintained and improved the company's reputation and positive image in the markets served
Director of Marketing
Southern Manor Group
Statesboro, Georgia
04.2016 - 05.2017
- Directed and coordinated marketing activities and policies to promote multiple assisted living facilities and home health organization
- Preserved Southern Manor brand integrity by monitoring consistency and quality of marketing content between all three personal care home facilities and at home companion care sitters
- Created effective messaging using social media, television, print, and graphics as marketing vehicle. Also, created multiple public speaking events to promote businesses
- Directed and created new websites for all four branches of business
- Developed partnerships with local businesses to secure third party promotions
- Cultivated and managed relationships with local doctors offices, hospitals, referring families and community partners
- Implemented social media strategy and execution, overseeing all social media channels to promote brand and increase referrals
General Manager Statesboro Magazine
Morris Multimedia - Statesboro Magazine
Statesboro, GA
03.2014 - 04.2016
- Developed and managed sales strategies, plans and budgets
- Managed editorial, sales and design staff
- Increased sales by 15%
- Created effective magazine campaigns such as Statesboro's Leading Lawyers and Statesboro Magazine Fabulist
- Designed and launched new magazine website
- Created new web video channel for Statesboro Magazine
Public Relations Coordinator
Willingway Hospital
Statesboro, GA
05.2013 - 03.2014
- Appointed to serve as member of prescription drug abuse task force for Association of State and Territorial Health Officials (ASTHO) in Washington, D.C
- Wrote press materials and made presentations to media representatives
- Managed all internal, external and crisis communications
- Represented organization to customers, public, government officials and other external sources
- Supplied marketing expertise to all company departments
- Coordinated and managed sponsorships
- Handled media purchasing from all media outlets
- Planned and organized seminars, meetings and retreats
Advertising Manager
Morris Multimedia - Savannah Media, LLC
Savannah, GA
02.2013 - 05.2013
- Daily management of all retail and classified sales staff
- Budgeting and quarterly financial forecasting for all publications housed in Savannah Media, LLC
- Create sales reports to assist sales reps and corporate management in tracking weekly business progress
- Interview and write for weekly publications as needed
Creator & Editor - Moments Magazine of Bulloch County
Morris Multimedia - Statesboro Publishing
Statesboro, GA
05.2008 - 02.2013
- Created new women’s publication with monthly distribution of 9,000 copies to entertain and generate advertising revenue from the female market of Bulloch County
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory
- Researched, wrote and edited at least five pieces per month for Moments Magazine
- Directed and implemented all creative developments for Moments Magazine
Education
Bachelor of Science - Economics
Wofford College
Spartanburg, SC2002
Master of Arts - Media & Performing Arts
Savannah College of Art & Design
Savannah, GAMaster of Arts - Professional Communication And Leadership
Georgia Southern University
Statesboro, GASkills
- Innovative Thinking
- Superior verbal and written communication skills
- Brand development and management
- Highly organized
- Event Planning
- Adobe Creative Suite
- Email Marketing
- Web content
- Social Media Marketing
Accomplishments
2019: Appointed to Statesboro Service League
2019-2014: Speech Ghost Writer for Various Events
2015: Appointed to Lynda Brannen Williamson Foundation Leadership Academy for Women
2015: Appointed to the Region 12 Georgia Academy for Economic Development
2014: Appointed to Leadership Bulloch Class of 2015
2012: Statesboro Publishing Innovation Award Winner (for creation of Moments Magazine)
2003: Savannah College of Art & Design Gregory Hines Media & Performing Arts Scholar
2001: Wofford College Top Ten Seniors Most Likely to Succeed, as seen in Wofford Today
Timeline
Marketing Physician Liaison
Optim Healthcare
03.2019 - Current
Marketing Manager - Division of Continuing Education
Georgia Southern University
05.2017 - 03.2019
Executive Director
The Gardens at Southern Manor
04.2016 - 05.2017
Director of Marketing
Southern Manor Group
04.2016 - 05.2017
General Manager Statesboro Magazine
Morris Multimedia - Statesboro Magazine
03.2014 - 04.2016
Public Relations Coordinator
Willingway Hospital
05.2013 - 03.2014
Advertising Manager
Morris Multimedia - Savannah Media, LLC
02.2013 - 05.2013
Co-Anchor Statesboro Herald Report
Morris Multimedia - Statesboro Herald
05.2008 - Current
Creator & Editor - Moments Magazine of Bulloch County
Morris Multimedia - Statesboro Publishing
05.2008 - 02.2013
Bachelor of Science - Economics
Wofford College
Master of Arts - Media & Performing Arts
Savannah College of Art & Design
Master of Arts - Professional Communication And Leadership
Georgia Southern University
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