Rebecca Cabrera
National Sales and Broker
Gilroy,CA
Summary
Proven leader in national sales and procurement with a track record of driving growth and profitability. Expert in deal closing and sales strategy execution, excel in fostering professional networks and client development.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals and to seek and maintain full-time position that offers professional challenges,excellent time management and problem-solving skills.
Hardworking and passionate job seeker with strong organizational skills eager to join the company and ready to help the team surpass company goals.
Overview
17
17
years of professional experience
Work History
Vice President of National Sales and Marketing
El Toro Cheese Corp
Morgan Hill , CA
2012.03 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Brokered sales for reputable companies.
- Communicated with QA's on supplying customer requirements and needs.
- Providing pricing formulas and pricing contracts.
- Worked with R&D teams to get customer samples made according to specifications or new innovations.
- Negotiated added volume for price breaks or rebates.
- Traveled regularly to care and keep customer satisfaction.
- Customer team meetings.
- Large presentations in front of entire corporate teams such as COO, buyers, plant managers and R&D.
- Toured customer and vendor facilities in order to gain better knowledge and understanding of market needs and purchased products to be sold.
- Participated in trainings on market needs and trends also participated in trade shows throughout the year to promote represented companies and products.
- Problem solved and always took care of customer needs immediately.
National Sales Manager
Talamo Foods
Morgan Hill , CA
2012.03 - 2024.08
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Streamlined operations within the sales division, improving efficiency while reducing operating costs.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
- Attended events, training seminars, and manufacturer product showcases.
- Prepared sales presentations for clients showing success and credibility of products.
Procurement and Purchasing Manager
Talamo Foods
Morgan Hill , CA
2012.03 - 2024.02
- Negotiated favorable terms with key clients, resulting in improved profitability for both parties.
- Sourced ingredients for company.
- Focused on quality and pricing
- Negotiated contracts.
- Worked with QA on issues or requirements needed from vendor.
- Worked closely with vendors explaining and educating customer requirements of ingredients regarding quality documents,national retail and brand requirements.
- Toured manufacturing facilities in order to gain better understanding of products sourced.
- Problem solved any issues with vendors and negotiated costing.
- Calculated volumes of purchases versus sales.
- Kept balanced inventory using company programs.
- Sourced additional vendors to be used as needed.
- Trained buyers on purchasing, keeping balanced inventories and negotiating contracts.
- Built life-long partnerships
Purchasing Manager
CFB Foods
2008.01 - 2010.02
- Purchased new products and oversaw inventory stocking and availability. Implemented policies to reduce cost and eliminate waste.
- Ensured compliance with corporate policies and applicable regulations governing procurement activities, mitigating company risks.
- Established long-term agreements with strategic suppliers, securing favorable pricing and delivery terms.
- Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
- Identified opportunities to reduce lead times and improve inventory management.
- Researched and evaluated potential suppliers to determine best fits for company needs and to identify cost savings opportunities.
Education
Sales, Distribution And Marketing Education
San Jose State University
San Jose, CASkills
- Sales operations
- Pricing strategy and formulations
- Sourcing
- Operations
- Public Speaking
- Professional Networking
- Project Management
- Client Development
- Vendor Negotiations
Fluent in Spanish.
Over the course of my career, I have successfully managed to apply my bilingual skills in order to negotiate effectively with my customers.
Languages
Spanish
Professional Working
Timeline
Vice President of National Sales and Marketing
El Toro Cheese Corp
2012.03 - Current
National Sales Manager
Talamo Foods
2012.03 - 2024.08
Procurement and Purchasing Manager
Talamo Foods
2012.03 - 2024.02
Purchasing Manager
CFB Foods
2008.01 - 2010.02
Sales, Distribution And Marketing Education
San Jose State University
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