Summary
Overview
Work History
Education
Skills
Timeline
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Rebecca Hedberg

Downers Grove,IL

Summary

Proven leader in marketing and team development, I enhanced PHP Agency Inc.'s market penetration and consumer engagement through strategic partnerships and advanced automation tools. Skilled in business administration and team leadership, I significantly increased project success rates, demonstrating strong decision-making and communications expertise. My approach prioritizes results, fostering professional growth and aligning cross-departmental efforts for peak performance.

Overview

24
24
years of professional experience

Work History

Marketing Director

PHP Agency Inc.
01.2015 - Current
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Mentored junior team members, fostering professional development within the organization.
  • Established partnerships with key industry influencers to amplify brand reach and credibility.
  • Enhanced team productivity and campaign output by integrating advanced marketing automation tools.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Expanded market reach and penetration by establishing strategic partnerships with key industry influencers and organizations.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.

Senior Associate

WFG, World Financial Group
05.2012 - 12.2014
  • Consistently maintained strong relationships with clients, ensuring clear communication and timely updates on project progress.
  • Trained and supported new team members, maintaining culture of collaboration.
  • Increased client satisfaction through thorough analysis of project requirements and delivering high-quality results.
  • Increased customer service success rates by quickly resolving issues.
  • Remained solutions-oriented in face of complex problems to assist management and overall business direction.

Enrollment Coordinator

Professional Benefits Adminstrators
09.2000 - 07.2010
  • Streamlined enrollment processes by implementing efficient data management and communication strategies.
  • Conducted new hire orientation to verify completion of appropriate paperwork, recording information on human resources database.
  • Enhanced onboarding experience for new hires by creating comprehensive orientation materials and training programs.
  • Processed employee termination paperwork at direction of supervisory staff.
  • Developed strong relationships with employees through consistent communication and support, leading to increased retention rates.
  • Provided HR policy guidance and interpretation to employees and management, ensuring consistent application.
  • Responded to employee inquiries regarding benefits and other HR topics.

Education

Bachelor of Arts - Marketing Management And Research

Columbia College Chicago
Chicago, IL
05.2015

Skills

  • Training and mentoring
  • Performance monitoring
  • Team Leadership
  • Business Administration
  • Key decision making
  • Communications expertise
  • Microsoft Office
  • Team Recruiting and Hiring
  • Training and Onboarding
  • Cross-departmental Alignment

Timeline

Marketing Director

PHP Agency Inc.
01.2015 - Current

Senior Associate

WFG, World Financial Group
05.2012 - 12.2014

Enrollment Coordinator

Professional Benefits Adminstrators
09.2000 - 07.2010

Bachelor of Arts - Marketing Management And Research

Columbia College Chicago

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Rebecca Hedberg