Rebecca Lappen
Sales Executive / Account Managment
Appleton,WI
Summary
Results-driven professional known for high standards and commitment to achieving goals. Extensive experience in managing and growing client portfolios while ensuring optimal team collaboration. Recognized for adaptability and fostering positive, results-oriented environment. Proficient in strategic account management and client relations.
Overview
15
15
years of professional experience
Work History
Senior Account Executive - West & Southwest Region
TinkRworks
01.2026 - Current
- Managed and expanded a statewide portfolio of school districts, charter schools, and educational organizations, driving customer retention, account growth, and long-term partnership success through consultative relationship management.
- Led account retention and expansion efforts by supporting pilot implementations, managing customer success initiatives, and identifying cross-sell opportunities across programs and grade bands.
- Built strategic relationships with district leaders, OST/ELOP coordinators, and community organizations, identifying renewal and upsell opportunities aligned to customer goals and program outcomes.
- Influenced customer decision-making through executive-level presentations, product demonstrations, professional development sessions, and proactive account engagement focused on adoption, satisfaction, and long-term value realization.
- Represented organization at regional and national conferences, generating pipeline opportunities and strengthening customer relationships through high-visibility engagement initiatives.
- EdTech - Remote, 90% Travel
Senior Account Executive - Colorado Region
Accelerate Learning STEMscopes
09.2024 - 01.2026
- Manage a statewide territory of 178 school districts and 265 charter schools, driving renewals, customer retention, and long-term account growth.
- Maintain a 110% renewal rate through proactive relationship management and strategic account engagement.
- Develop strategic partnerships with district leadership to align SaaS and curriculum solutions with organizational goals and instructional priorities.
- Lead customer success initiatives through executive presentations, training sessions, and consultative account management.
- Identified expansion opportunities and supported upsell initiatives, driving account growth across existing customer accounts.
- Expanded market share by 20% within three months while adding 36 new district partnerships.
- Increased charter school engagement by 80%, improving territory growth and retention opportunities.
- Maintained pipeline management and forecasting discipline through Salesforce CRM, enhancing customer engagement tracking.
- Supported educational technology initiatives through extensive remote travel and proactive engagement with stakeholders.
Lead Business Development Representative & Team Lead Mid-Market
Datadog
09.2023 - 05.2024
- Led and mentored a team of seven BDRs in pipeline execution and sales best practices, driving team performance and alignment with sales goals.
- Achieved 110% of quarterly sales goals while maintaining strong CRM accuracy and activity management.
- Generated pipeline for SaaS security and cloud solutions through strategic prospecting and customer engagement, contributing to overall sales growth.
- Collaborated with Account Executives and marketing teams to enhance pipeline growth and streamline opportunity management strategies.
- Implemented security measures for hybrid cloud solutions
Account Manager & Strategic Partner Mid-Market Oklahoma & Colorado
Renaissance Learning Inc.
09.2021 - 08.2023
- Managed a portfolio of 1,350 mid-market customer accounts, balancing renewals, customer retention, and account expansion initiatives.
- Generated and closed $1.4M in renewals and new business ahead of annual revenue goals.
- Increased portfolio value by 30% through consultative upselling and strategic relationship management.
- Expanded client base by 30% through targeted outreach and customer engagement initiatives.
- Managed sales forecasting, pipeline, and renewal tracking across multi-state territory, ensuring alignment with business objectives.
- Facilitated SaaS assessment and analytics solution adoption through strategic customer engagement and tailored consultations.
- Conducted training sessions and strengthened customer relationships through extensive travel, supporting long-term partnership growth.
- EdTech - Remote with 50% travel
Renewal Account Manager CO/AZ/WY/NM/OK/KS
Renaissance Learning, Inc.
05.2019 - 09.2021
- Managed 600+ annual renewals, driving over $2.5M in recurring revenue across multi-state territories.
- Achieved 95% of initial quarterly sales goals within weeks of onboarding through proactive customer engagement and strong renewal execution.
- Strengthened customer retention through proactive relationship management and renewal planning, enhancing ongoing account engagement.
- Identified cross-sell and upsell opportunities, expanding customer value and driving recurring revenue growth.
- Designed and led renewal cadences, improving forecasting accuracy and enhancing retention and sales efficiency.
- Conducted remote meetings and site visits, traveling 20% of the time to strengthen client relationships.
- Mentored and onboarded new renewal representatives while helping establish standardized renewal workflows and best practices.
Customer Service/Technical Support
Renaissance Learning, Inc.
Wisconsin Rapids, WI, USA
05.2017 - 05.2019
- Delivered high-quality customer support while resolving escalated issues and improving customer satisfaction.
- Facilitated customer onboarding, troubleshooting, account management, and product adoption to enhance user experience.
- Conducted training and onboarding for new representatives on product workflows and customer service best practices to ensure consistency and quality.
Event Planning Marketing/Admin Assistant
Boys & Girls Clubs of The Wisconsin Rapids Area
Wisconsin Rapids, WI, USA
02.2015 - 05.2017
- Coordinated events and activities to promote member engagement and participation.
- Organized schedules for staff and volunteers at community youth programs.
- Managed correspondence and communications for multiple departments efficiently.
- Trained and onboarded new support representatives, Lead company morale team to enhance team engagement and collaboration.
- Assisted school administrators and educators with technical setup, user access, and troubleshooting across Renaissance Learning platforms, ensuring timely resolution of issues.
Sales Leader | B2B Sales
Time Warner Cable
Appleton, WI, USA
06.2011 - 06.2015
- Managed Business Class sales for 130 accounts across Wisconsin, fostering long-term client relationships and consistently exceeding revenue and service goals.
- Led and coached 18-person B2B sales team, resolving escalated customer service and account issues to enhance retention and performance.
- Provided customer support through telephone services, ensuring timely resolution of inquiries and maintaining high satisfaction levels.
Education
Associate Degree - Sales & Marketing
Fox Valley Technical College
Appleton, WIHigh School Diploma - undefined
Appleton East High School
Appleton, WISkills
- SaaS renewals and retention
- Renewal process execution
- Subscription revenue growth
- Customer success management
- Account management
- Upselling and cross-selling strategies
- Deal forecasting and management
- Pipeline forecasting
- Salesforce CRM proficiency
- Customer relationship management
- Strategic selling techniques
- Consultative sales approach
- Cross-functional collaboration
- Solution-based selling
- Sales quota achievement
- Team collaboration
- Relationship building
- Client relationship management
- Prospecting and networking
Accomplishments
- Maintained a 110% renewal rate through proactive relationship management and strategic account engagement.
- Expanded market share by 20% within three months while adding 36 new district partnerships.
- Increased charter school engagement by 80%, improving territory growth and retention opportunities.
- Generated and closed $1.4M in renewals and new business ahead of annual revenue goals.
- Increased portfolio value by 30% through consultative upselling and strategic relationship management.
- Expanded client base by 30% through targeted outreach and customer engagement initiatives.
- Achieved 95% of initial quarterly sales goals within weeks of onboarding through proactive customer engagement and strong renewal execution.
- Designed and led renewal cadences that improved forecasting accuracy, retention, and sales efficiency.
Timeline
Senior Account Executive - West & Southwest Region
TinkRworks
01.2026 - Current
Senior Account Executive - Colorado Region
Accelerate Learning STEMscopes
09.2024 - 01.2026
Lead Business Development Representative & Team Lead Mid-Market
Datadog
09.2023 - 05.2024
Account Manager & Strategic Partner Mid-Market Oklahoma & Colorado
Renaissance Learning Inc.
09.2021 - 08.2023
Renewal Account Manager CO/AZ/WY/NM/OK/KS
Renaissance Learning, Inc.
05.2019 - 09.2021
Customer Service/Technical Support
Renaissance Learning, Inc.
05.2017 - 05.2019
Event Planning Marketing/Admin Assistant
Boys & Girls Clubs of The Wisconsin Rapids Area
02.2015 - 05.2017
Sales Leader | B2B Sales
Time Warner Cable
06.2011 - 06.2015
High School Diploma - undefined
Appleton East High School
Associate Degree - Sales & Marketing
Fox Valley Technical College
Training
- Miller Heiman Strategic Selling & Conceptual Selling
- SPIN Selling (By: Neil Rackham)
- MEDDIC
- MEDDPICC
- Sandler Selling System