Rebecca Lee

Manage digital experience strategy, including Bento Spend Management Platform integration efforts

• Create best-in-class digital acquisitions & servicing experiences for small business credit card customers
• Own digital strategy to drive new feature development and prioritization for all digital servicing capabilities
• Manage collaborative partnership with the Business Banking IX and CDO teams to make digital platform enhancements to improve business card experiences
• Working to integrate Spend Management into U.S
• Bank core processing, digital servicing and operational servicing platforms
• Focused on creating a seamless digital customer experiences and effective onboarding strategies

Managed Fidelity Credit Card technology integration and development, focused on enhancing web and mobile customer experiences for the most complex co-brand partnership, who contribute 57% of Partner Group revenue

• Managed partner technology development efforts and help prioritize business needs and collaborate with the RPS Digital Roadmap and Chief Digital Office teams to improve partner technology solutions
• Launched the integrated One Mobile WebView platform for Fidelity, the first co-branded partner to utilize the new mobile servicing solution and be fully integrated into the partner’s mobile application
• Launched the new Partner Digital Acquisitions Platform with Instant Line Access capabilities and successfully migrated existing digital application channels to the new platform

Provided technical integration support for new co-brand partner launches, including Quicken, Ameriprise, and New Foreign Airline portfolios.

• Consulted with new co-branded Partners and Product Managers to determine digital marketing, digital acquisitions & servicing and custom integration strategies
• Managed digital platform setup and configuration for both digital servicing and acquisitions platforms and partnered with Product Management to develop customized solutions for partner needs
• Developed scalable digital solutions in collaboration with technical teams to promote more efficient partner launches and solve for new partner business needs

Managed multiple co-branded partner products, including the American Dental Association, the largest contributor to the portfolio.

• Managed marketing strategy and execution, focusing on growth and profitability goals.
• Launched new ADA value proposition and developed all new print and digital marketing along with launching new Social Media Channels, all within partner’s expected timeline overcoming prioritization hurdles
• Identified exception processing for ADA to allow for further customization and flexibility outside of the Affinity portfolio to meet partner needs to cater to this high spend, low loss portfolio
• Responsible for marketing strategy and development of acquisitions and portfolio marketing material

Managed the Centralized Issues Management process for all Partner Brand Group issues.

• Maintained working knowledge of all Partner Products and processes to address issues and determine procedural impacts
• Analyzed issues and collaborated with Operational Risk Management team to determine if issues met CIT guidelines and worked with Compliance to identify regulatory impacts and remediation requirements
• Facilitated meetings with impacted stakeholders to develop a strategy to resolve critical issues and coordinated all remediation efforts with the Issues Support team and Operations partners
• Conducted Root Cause Analysis and developed corrective action plans to prevent reoccurrence of issues
• Created new policies and procedures and enhanced existing procedures and communicated implementation and validation plans to all of Partner Group

Responsible for collaborating with business lines to find effective solutions to business needs & worked to define business goals and objectives and identify key performance indicators

• Analyzed and documented business processes and requirements for platform development and platform replacement projects to ensure project goals and objectives are understood and met
• Collaborated with business and technology teams to gather detailed requirements to ensure business needs are being accurately defined during the development phase of the project lifecycle
• Partnered with Bank Brand, Partner Brand, Elan and Loyalty Rewards business lines to manage business requirements for various card portfolios and products
• Managed Maritz to Epsilon conversion project, working with the Loyalty Management and ICS Rewards Teams

Managed relationship with Total Systems Services (TSYS), the third-party processing platform for U.S Bank’s Corporate, Purchasing and Government card programs

• Managed all third-party vendor management activities, as well as managing all platform development projects and internal systems and operations support
• Responsible for managing all TSYS system development initiatives; writing platform requirements, managing all project deliverables and testing new platform functionality
• Launched secondary TSYS Processing System to support new European corporate card business, implementing all operational functionality including card processing and operations support
• Managed cross-functional projects with impacted internal operations groups, product management, technology and client servicing departments