Rebecca Ortiz
Orlando,FL
Summary
Strategic healthcare operations leader with 20+ years of experience driving clinical performance, operational growth, and value-based care transformation across multi-site physician practice networks. Proven record of improving quality outcomes, cost performance, patient experience, and provider productivity within complex healthcare systems. Experienced leading large multidisciplinary teams, managing multimillion-dollar operational budgets, and implementing enterprise healthcare technologies. Leadership experience includes senior roles with Humana and CenterWell supporting high-growth primary care networks.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Associate Director of Operations
Humana (CenterWell)
Orlando, FL
01.2001 - Current
- Lead regional operations for a network of senior-focused primary care centers operating within a value-based care model.
- Leadership & Operational Impact
- Direct operations up to 10 primary care centers, overseeing 25+ physicians/providers and 60+ clinical and administrative staff.
- Manage multimillion-dollar operational budgets and drive financial performance aligned with enterprise KPIs.
- Led strategic initiatives contributing to market growth reaching $22.5B in revenue in 2025, up from $19.9B in 2024.
- Reduced Total Cost of Care by 30% through improved clinical documentation, risk adjustment accuracy, and reimbursement optimization within CMS HCC models.
- Improved patient satisfaction scores from 42% to 91.6% NPS, strengthening patient loyalty and care experience.
- Increased HEDIS quality performance and CMS Star Ratings from 3.9 to 4.6 across multiple contracted health plans.
- Led implementation of enterprise systems including GE Centricity, Athenahealth, eClinicalWorks, Salesforce, Cisco, Genesys, and Power BI.
- Oversaw Dual Eligible population health programs, improving care coordination and operational efficiency for complex patient populations.
- Built and led a 25-member Culture Champion team, increasing staff engagement, productivity, and retention.
Education
Associate of Business Administration - Business Administration And Management
Orange Technical College
Orlando, FL1995
High School Diploma -
Dr. Phillips High School
Orlando, FL1992
Skills
- Healthcare Operations Leadership
- Value-Based Care Strategy
- Population Health Management
- Multi-Site Practice Operations
- Clinical Quality Improvement
- Healthcare Financial Management (P&L)
- Risk Adjustment (CMS HCC)
- Regulatory Compliance (AHCA, HIPAA)
- Healthcare Analytics & Data-Driven Strategy
- Mergers & Acquisitions Integration
- Executive Stakeholder Engagement
Accomplishments
Automating workflows, strategic process improvements, cost reductions and leading cross-functional teams to meet organizational goals.
Certification
Transformational Leader
CPR / AED Professional Certification – American Safety & Health Institute (Expires 2026)
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Associate Director of Operations
Humana (CenterWell)
01.2001 - Current
Associate of Business Administration - Business Administration And Management
Orange Technical College
High School Diploma -
Dr. Phillips High School
LEADERSHIP DEVELOPMENT
- Leadership Academy (2023–2025)
- Executive leadership training in business strategy, data analytics, dyad leadership, emotional intelligence, and organizational transformation.
- Executive Leadership Masterclass (2023)
- Leadership Development Program – Huron Consulting Group / Studer Group (2020-2022)
AWARDS
Shining Star Award – 2019, North Star Award – 2020, Recognized for leading high-impact operational and quality improvement initiatives.