Rebecca Rice
Summary
Results-driven Marketing Director with over ten years of experience in developing and executing effective marketing strategies across diverse sectors. Demonstrated success in lead generation, sales growth, and brand enhancement. Skilled in budget management and partnership development to meet organizational goals. Strategic thinker with a proven ability to implement programs that foster business expansion.
Overview
15
15
years of professional experience
Work History
Director of Marketing & Partnerships
Valoroo
12.2021 - 05.2024
- Oversaw marketing department
- Directed annual marketing budget to optimize lead acquisition and increase sales
- Managed creative direction of all advertising and marketing opportunities
- Coordinated and managed trade shows
- Directed website and design efforts
- Managed ad creation and tracking across digital platforms
- Built and maintain brand image
- Monitored and track google analytics
- Facilitated mutually beneficial partnerships
Marketing Consultant
Freelance
11.2017 - 02.2020
- Created, tracked and monitored social media content
- Produced professional photography for corporate events, products, personnel and more
- Created and managed Google Ads
- Managed vendors for email marketing campaigns
- Directed all marketing efforts and created quarter by quarter plans based on client's specific goals
Marketing Director
Mission Imports
Laguna Beach, Calif.
09.2016 - 09.2017
- Created and tracked ads to increase traffic to websites and target landing pages
- Managed creative direction of email marketing campaigns
- Worked with vendors to ensure cohesive and effective messages across marketing platforms
- Managed social media campaigns for Mercedes-Benz of Laguna Niguel and Mercedes-Benz of Foothill Ranch
- Produced automotive & event photography utilized for website, social media and print campaigns
- Developed content strategy, maintained editorial calendar and ensure consistency across all digital platforms
- Grew social media audience and engagement levels (specific percentage increases available upon request)
- Trained personnel on best practices for digital marketing
- Monitored & managed online reputation for Mission Imports' locations
Marketing Manager
Fletcher Jones Management Group
Newport Beach, Calif.
10.2012 - 09.2016
- Oversaw marketing initiatives for Fletcher Jones Automotive Group's seventeen locations
- Developed content strategy, maintain editorial calendar and ensure consistency across all digital platforms
- Grew social media audience and engagement levels (specific percentage increases available upon request)
- Managed social media regional personnel and conduct weekly & monthly meetings to ensure industry leadership
- Composed annual report containing social media and reputation best practices
- Administered and highlighted areas of concern and or opportunity for each social media platform
- Produced automotive & event photography
- Monitored & managed online reputation for Fletcher Jones Southern California Territory
- Reviewed content for blogs and other social media initiatives
Web Designer & Marketing Specialist
Independant
Hermosa Beach, Calif.
08.2010 - 10.2012
- Created custom websites using HTML and CSS to improve user experience.
- Optimized client websites for enhanced SEO performance.
- Constructed MySQL databases to support efficient content updates and design changes.
- Designed online advertisements and promotional materials while managing social media presence.
Performance Marketing Specialist
WPromote Inc.
El Segundo, Calif.
07.2009 - 07.2010
- Optimized performance marketing campaigns
- Assisted with the coordination of media buys
- Created & strategically placed online ads
- Wrote and edited copy for campaigns, landing pages, and advertisements
- Built advertising campaigns using Google AdWords and Kenshoo
Education
BA - Public Relations & Advertising
Chapman University
Orange, CaliforniaAA - Business Administration
Marymount
Post-Grad - Web Design 1: HTML & CSS, Website Construction with Adobe Software: Dreamweaver, Flash & Fireworks, Web Design 3: PHP & MySQL
UCLA
Los Angeles, CASkills
- HTML and CSS
- PHP and MySQL
- Google AdWords and Analytics
- WordPress management
- Cision media database
- Kenshoo SEM platform
- Adobe Creative Suite
- Microsoft Office Suite
Timeline
Director of Marketing & Partnerships
Valoroo
12.2021 - 05.2024
Marketing Consultant
Freelance
11.2017 - 02.2020
Marketing Director
Mission Imports
09.2016 - 09.2017
Marketing Manager
Fletcher Jones Management Group
10.2012 - 09.2016
Web Designer & Marketing Specialist
Independant
08.2010 - 10.2012
Performance Marketing Specialist
WPromote Inc.
07.2009 - 07.2010
BA - Public Relations & Advertising
Chapman University
AA - Business Administration
Marymount
Post-Grad - Web Design 1: HTML & CSS, Website Construction with Adobe Software: Dreamweaver, Flash & Fireworks, Web Design 3: PHP & MySQL
UCLA
Similar Profiles
SAN ABAYSAN ABAY
Onboarding Specialist at VALOROOOnboarding Specialist at VALOROO
Amber MoodyAmber Moody
Track and Trace Specialist at ValorooTrack and Trace Specialist at Valoroo
Avo Crissdnanos AnjailAvo Crissdnanos Anjail
Accounts Receivable Specialist at ValorooAccounts Receivable Specialist at Valoroo
Juliana DoneganJuliana Donegan
Marketing Director, B2B Marketing & Partnerships at ADPMarketing Director, B2B Marketing & Partnerships at ADP
Raymund McManusRaymund McManus
Marketing and Partnerships Director at IM MarketingMarketing and Partnerships Director at IM Marketing