REBEKAH HOWELL
Pleasant View,UT
Summary
Accomplished dental professional with over 20 years of clinical and industry experience, combining expertise in hygiene care as a Registered Dental Hygienist, sales, and digital innovation. Currently a Territory Manager at Colgate Oral Pharmaceuticals, driving regional growth through strategic product implementation, customer engagement, and professional education. Adept at building long-term relationships, guiding practice transformation, and elevating patient care and oral health outcomes. Proven track record to meet and exceed quota, KPI’s and Individual Objectives. Ability to lead cross-functional initiatives, influence adoption of clinical protocols, and support healthcare professionals as a trusted advisor and educator.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Territory Manager
Colgate Oral Pharmaceuticals
02.2022 - Current
- Drive growth of Colgate’s professional portfolio through hybrid territory management and consultative sales
- Cultivate high-value relationships with dental practices and DSOs to identify needs and implement clinical solutions
- Lead educational presentations, lunch & learns and hands on training to promote product efficacy and elevate patient outcomes
- Partner and collaborate with internal and external teams (Corporate, Marketing, Remote Sales, Call Center, Distributor Reps) to align strategy and support product adoption
- Support implementation of evidence-based protocols and product solutions to increase practice efficiency, revenue, calibration, and enhanced patient care
- Represent Colgate at professional events, dental conventions, and hygiene schools to build brand presence and clinical trust
- Consistently grow territory by expanding business with existing customers and acquiring new business
- Achieve established KPI's for company, team and individual performance
Customer Advocate
Udo
09.2021 - 02.2022
- Delivered product training, onboarding, and implementation for digital healthcare communication platform
- Maintained high customer satisfaction through proactive engagement and escalation resolution
- Collaborated across sales, marketing, development, and clinical teams to align product strategy with user needs
- Managed renewals and upsells to drive adoption and retention
- Contributed to process development and internal knowledge base for customer enablement
- Conducted interviews for new hire candidates
Registered Dental Hygienist
IDA-Northview Dental Associates
06.2001 - 08.2021
- Provided patient centric, evidenced based hygiene care and education with a focus on personalized hygiene instruction and long-term outcomes, leading to patient retention and referrals
- Fostered a positive, high performing culture focused on teamwork, calibration and best practice sharing in a multi-provider setting
- Utilized Dentrix and digital radiography to support comprehensive treatment planning
- Collaborated with large internal team, sister offices, specialists, and patient families to improve clinical outcomes and case acceptance
- Mentored dental hygiene assistants and students
Registered Dental Hygienist
Malan Family Dental-Dr. Max Malan, Dr. Andre' Malan, Dr. Matt Malan
06.2001 - 11.2005
- Delivered high-quality hygiene care, patient education and teamwork in a multi-provider setting
- Supported diagnostic and treatment processes using traditional radiography and manual charting
- Managed inventory and product ordering
- Led implementation of clinical protocols and strategies to improve patient care, efficiency and continuous improvement
Sales and Marketing Specialist
Dr. Max Malan
07.1997 - 05.2001
- Led educational initiatives for dental implant awareness among referring practices
- Conducted consultations, insurance coordination, and patient education to support treatment acceptance
- Developed marketing content and facilitated referral growth through targeted outreach
Receptionist/Dental Assistant
Dr. Max Malan
06.1995 - 05.2001
- Typed dictations, reviewed and edited office documents
- Assisted in preparing PowerPoint presentations for lectures at dental conferences and meetings
- Managed insurance billing and claims; collected and posted payments
- Presented treatment plans and patient financial responsibilities
- Managed inventory
- Fulfilled dental assistant responsibilities
- Managed recall system
Education
Bachelor of Science - Dental Hygiene
Weber State University
Ogden, UT04.2017
Associate of Science - Dental Hygiene
Weber State University
Ogden, UT05.2001
Skills
- Strategic sales planning & account growth
- Dental hygiene education & clinical mentorship
- Virtual and in-person customer engagement
- Practice protocol implementation & training
- Product onboarding, upselling & renewals
- Cross-functional collaboration (sales, clinical, marketing, distributors)
- Relationship building with DSOs, practices, and academia
- Public speaking
- CRM tools & digital platform proficiency (HubSpot, Dentrix, C4C, SAP, DOMO)
- Process development & best practice modeling
- Data-driven territory management
- Professional networking & opportunity identification
Certification
- Registered Dental Hygienist with Local Anesthesia license
- OSHA
- HIPAA
Awardsaccomplishments
- Magna Cum Laude, 04/2017, Bachelor of Science Degree in Dental Hygiene
- Honors, 05/2001, Associate of Science Degree in Dental Hygiene
Timeline
Territory Manager
Colgate Oral Pharmaceuticals
02.2022 - Current
Customer Advocate
Udo
09.2021 - 02.2022
Registered Dental Hygienist
IDA-Northview Dental Associates
06.2001 - 08.2021
Registered Dental Hygienist
Malan Family Dental-Dr. Max Malan, Dr. Andre' Malan, Dr. Matt Malan
06.2001 - 11.2005
Sales and Marketing Specialist
Dr. Max Malan
07.1997 - 05.2001
Receptionist/Dental Assistant
Dr. Max Malan
06.1995 - 05.2001
Associate of Science - Dental Hygiene
Weber State University
Bachelor of Science - Dental Hygiene
Weber State University
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