Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Reed Tucker

Sunbury

Summary

Driven and high-performing professional with a strong background in business development, client acquisition, strategic campaign execution, and relationship management across media, digital advertising, and entrepreneurial ventures. A former college football athlete known for bringing a competitive edge, disciplined mindset, and team-oriented approach to every opportunity. Experienced in crafting tailored sales strategies, closing high-value deals, and consistently driving revenue growth across multiple platforms.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Business Development/Account Executive

Advantage Media
07.2021 - Current
  • Manage the full sales cycle-from prospecting and pitching to onboarding and account growth-through outbound outreach, referrals, RFP responses, and community engagement
  • Develop and present tailored advertising strategies that align with client goals, showcasing clear value and return on investment
  • Build long-term partnerships through consistent communication, campaign optimization, and performance transparency
  • Oversee multi-platform digital advertising campaigns using tools like Google Ads, Meta, and programmatic platforms, while meeting or exceeding client KPIs
  • Deliver monthly reports with actionable insights to refine campaign direction and ensure ongoing success
  • Provide strategic copywriting and messaging input for digital and website projects to drive clarity and engagement
  • Coordinate vendor billing and reconciliation for radio, TV, and digital placements to ensure accuracy and timeliness
  • Drove significant cost savings by eliminating third-party digital vendors and transitioning campaign execution in-house-resulting in improved profit margins and better campaign performance for clients
  • Played a key role in scaling agency revenue from $2.4M to $3.4M
  • (42% total growth) by aligning strategy with client goals and delivering consistent, results-driven marketing

Owner

Tucker Investments
04.2021 - Current
  • Maintained a consistent 22-25% profit margin year-over-year through strategic sourcing, pricing, and inventory management
  • Managed multi-channel sales operations across eBay, Instagram, Facebook, and in-person tradeshows
  • Maintained up-to-date knowledge of sneaker trends, market values, and release calendars to drive informed sales decisions
  • Set and tracked measurable goals and KPIs to monitor productivity, profitability, and business growth
  • Conducted sales and expense analyses to guide purchasing decisions and maximize ROI
  • Attended tradeshows to source limited-edition inventory and build relationships with vendors and customers
  • Delivered high customer satisfaction through timely communication, reliable shipping, and product quality
  • Proactively followed up with customer inquiries to convert leads and maximize sales opportunities
  • Applied strong negotiation and customer service skills in high-value, direct-to-consumer transactions
  • Leveraged real-time market data to adjust pricing strategies and optimize profit margin

Receivers Coach

Worthington Christian
07.2020 - 01.2023
  • Gameday responsibilities included - playing calling with the offensive coordinator and head coach
  • Finding match ups where we could take advantage of the opposing teams' defensive weakness
  • Developed comprehensive offensive strategies and mentored receivers, leading to first-ever playoff win in school history and consistent postseason appearances (2020-2021)
  • Partnered with NFL veteran Jeff Hartings to implement advanced receiver techniques, route creation, and position fundamentals while fostering player development
  • Guided student-athletes through comprehensive strength and speed training programs while providing mentorship for both athletic and personal growth
  • Implemented specialized receiver training protocols focusing on alignment, assignment, and separation techniques to maximize on-field performance

Operations Intern/Event Associate

The Memorial Tournament
06.2020 - 07.2020
  • Communicated with vendors regarding build-out & removal timeline - (vendors met with: Coke, Lexus, Shot Link, Sports America, Sun Belt, and Mobile Mini)
  • Tournament set up and preparation - Distributed bar components to each location, mesh fencing, TV distribution, and mounting, unloading & loading mobile mini
  • Golf course set up and preparation - rope & stake, prepared individual holes, tear down status boards and leaderboard, trophy set up and tear down
  • Customer service to volunteers - Making sure all volunteers had food and water and were at their correct hole
  • Evacuation control manager for holes 15-18 - Made sure all players had a golf cart and returned to the shelter
  • Picked up any volunteers that were left on the course

Education

Bachelor of Arts -

Otterbein University
Westerville, Ohio
01.2021

Skills

  • Relationship Building & Business Development
  • Competitive & Goal Oriented
  • Adaptable& Quick Learner
  • Entrepreneurial Mindset
  • Mentorship & Coaching

Certification

  • Heartsaver CPR & AED, American Heart Association, Present
  • Sudden Cardiac Arrest Coaches Training, Ohio Sudden Cardiac Arrest, Present

Accomplishments

  • 1st Team All-OAC Football Honors at Otterbein University for the 2021 season
  • Led Otterbein University Football team in Receptions, Yards & Touchdowns for the 2021 Spring season
  • Finished Top 3 in the OAC in receptions & yards for the 2021 season
  • 2021 Dean's List (3.5 or above) & Honors in Department (3.7 or above)
  • 2018 - 2021 Starting Wide Receiver - Otterbein University varsity football team
  • 2015 - 2016 2x All-Ohio Football player, 2x All-District Awards, 2x All-Conference Awards

Timeline

Business Development/Account Executive

Advantage Media
07.2021 - Current

Owner

Tucker Investments
04.2021 - Current

Receivers Coach

Worthington Christian
07.2020 - 01.2023

Operations Intern/Event Associate

The Memorial Tournament
06.2020 - 07.2020

Bachelor of Arts -

Otterbein University

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