Regina Aiello
Results Driven Leader
Renton,WA
Summary
Results-driven Sales Leader with a proven track record in revenue growth and strategic planning. Scaled the Pandora franchise from 10 to 50 stores, significantly enhancing profitability. Expertise in team development and fostering high-performance cultures, while strengthening customer relationships. Visionary problem solver with a focus on implementing forward-thinking strategies that drive success.
Overview
30
30
years of professional experience
3
3
Certifications
Work History
Vice President, Sales Innovation and Business Partnerships
Ben Bridge Jeweler
03.2022 - 02.2026
- Secured strategic business partnerships with high‑value demographic segments, enhancing brand relevance and supporting sustained sales growth.
- Championed sales and technology innovation to modernize customer experience and strengthen competitive positioning in the luxury jewelry market.
- Spearheaded Ben Bridge’s entrance into the Metaverse by researching, designing, and executing a national‑level digital activation that elevated brand visibility and drove positive engagement across key markets.
- Developed and implemented a scalable off‑site pop‑up sales model, including technology infrastructure, operational procedures, and sales processes to expand revenue opportunities beyond traditional retail locations.
- Led the enterprise‑wide transition to Microsoft D365, designing training programs and personally facilitating the upskilling of all Ben Bridge associates over a year‑long rollout.
- Closed integration of Olympic Design & Repair Center, establishing in-house jewelry repair services that enhanced service quality and improved turnaround time.
Vice President, Sales and Training
Pandora, owned and operated by Ben Bridge Jeweler
01.2014 - 03.2022
- Scaled the Pandora franchise business from 10 to 50 stores, driving revenue growth from $15M to $96M with a sustained 52% gross profit, establishing the brand as a top performer within the Ben Bridge portfolio.
- Guided organization through COVID‑19 crisis, retaining all teams, stabilizing operations, and achieving record sales increases during post‑pandemic rebound across the franchise.
- Built the company’s first District Management structure, hiring, training, and developing five high‑impact District Managers who elevated team performance, strengthened store leadership, and contributed to consistent sales growth.
- Expanded workforce from 100 to 500+ associates, implementing operational systems and training programs to support growth of multi-state retail organization.
- Navigated and aligned dual brand expectations by operating within Pandora’s corporate business guidelines while upholding Ben Bridge’s elevated service standards and operational excellence.
- Analyzed sales, labor, and operational data to guide strategic decisions, optimize profitability, and identify opportunities for expansion and process improvement.
- Led a store to win Pandora’s National 'Store of the Year' Award, demonstrating excellence in sales performance, customer experience, and brand execution.
District Manager Sales and Training
Pandora, owned and operated by Ben Bridge Jeweler
01.2014 - 03.2022
- Acted as the first District Manager in Ben Bridge history, writing and executing the role’s full job description to establish a new level of leadership, structure, and operational oversight for the Pandora franchise business.
- Drove significant sales increases and revenue growth by coaching store leaders, optimizing KPIs, and elevating daily execution across the district.
- Created consistency and operational alignment across all stores by standardizing processes, service expectations, training programs, and performance management systems.
- Elevated accountability and operational excellence by implementing clear expectations, performance tracking, and follow‑through systems that improved store execution and profitability.
- Redesigned and delivered training programs focused on leadership development, product education, and sales capability, enhancing team performance and customer experience.
- Established several business standards and best practices that Pandora later adopted in their owned‑and‑operated locations and incorporated into franchise expectations nationwide.
- Played a key role in scaling the Pandora business by building strong teams, improving operational readiness, and preparing stores for rapid growth and expansion.
General Manager, Multiple locations
Ben Bridge Jeweler
08.1996 - 01.2014
- Achieved top‑tier profitability, with each store’s GPM ranking in the top 5 company‑wide, and overall sales consistently ranking 7–10 out of 90+ locations.
- Delivered 20–45% sales growth in every store led, with significant increases in diamond sales and event performance; all major events achieved at least double prior sales results.
- Managed multiple Ben Bridge locations at different times throughout tenure, consistently elevating performance and strengthening store operations across diverse markets.
- Raised performance expectations and built culture of accountability, strengthening execution and enhancing customer experience.
- Recruited, trained, and developed high‑performing teams, producing multiple future managers and strengthening the company’s leadership pipeline.
- Created and rolled out operational processes adopted company-wide, enhancing consistency and store performance.
- Designed and implemented training programs that accelerated new-hire confidence and improved onboarding effectiveness.
Education
Gonzaga University
Skills
- Business development
- Partnerships management
- Customer management
- Strategic execution
- Data-driven decisions
- Performance management
- Operations management
- Process optimization
- Multi-unit leadership
- Cross-functional leadership
- Decision processes
- Critical thinking skills
- Team training
Websites
Certification
Registered Jeweler, AGS
Projects
- Metaverse Fashion Week - resulted in being praised as the Breakout success story and overall winner of the event by Forbes.com, Vogue.com, and other reputable publications.
- D365 integration into the company; trained and executed 300+ associates to move seamlessly over to a new POS system.
- Covid - navigated 40 store teams, 400+ associates through the pandemic. Reopened and operated through adjusted business operations as needed resulting in record setting sales. Retained District managers, Store managers 100% as well as 98% of all associates. Adjusted business operations to fit Covid guidelines in multiple states and British Columbia.
Timeline
Vice President, Sales Innovation and Business Partnerships
Ben Bridge Jeweler
03.2022 - 02.2026
Vice President, Sales and Training
Pandora, owned and operated by Ben Bridge Jeweler
01.2014 - 03.2022
District Manager Sales and Training
Pandora, owned and operated by Ben Bridge Jeweler
01.2014 - 03.2022
General Manager, Multiple locations
Ben Bridge Jeweler
08.1996 - 01.2014
Gonzaga University