Sales leader with a strong track record of driving revenue growth and customer retention through strategic territory management. Recognized for developing high-performing teams and fostering enduring customer partnerships in competitive markets.
Overview
17
17
years of professional experience
Work History
District Sales Manager
Hoya Vision Care
Lewisville, Texas
06.2022 - Current
Consistently delivered revenue growth by executing strategic territory plans focused on market expansion, customer retention, and account profitability.
Successfully retained and expanded several of HOYA’s largest and most strategically important customer relationships.
Directed a portfolio of independent practices, multi-location groups, and strategic accounts through consultative business planning and executive-level relationship management.
Led customer recovery initiatives that preserved key partnerships and reinforced long-term customer loyalty.
Developed pricing and business strategies that safeguarded market share and enhanced customer profitability in competitive markets.
Partnered with laboratory operations, customer service, managed care, marketing, and executive leadership to resolve complex operational challenges and improve customer experience.
Leveraged Salesforce and business intelligence tools to forecast business trends, identify growth opportunities, and improve sales execution.
Conducted executive business reviews that informed strategic planning, assessed operational performance, and strengthened long-term partnerships.
Recruited, interviewed, coached, and developed sales talent while creating a culture centered on accountability, collaboration, and continuous improvement.
Influenced cross-functional teams without direct authority to achieve organizational objectives and improve execution across multiple departments.
Served as a trusted advisor to executive leadership on customer strategy, organizational initiatives, recruiting, and talent development.
Territory Manager
Align Technology
San Jose, California
01.2022 - 06.2022
Developed and executed account plans for highest potential accounts, leveraging deep understanding of business goals and challenges.
Integrated digital solution with Align iTero Scanner, providing onboarding and clinical support to GPs, achieving sales goal within first 3 months.
Engaged general dentists to transform analog process with clear aligners and digital solutions, enhancing patient experience.
Territory Sales Manager/ Regional Sales Trainer
Hoya Vision Care
Lewisville, Texas
01.2015 - 01.2022
Consistently achieved established sales performance and territory metrics, achieved set budget and ranked top 10 performers for 6 consecutive years.
Developed a trusted advisor relationship with ECP to help them not only grow their branded products sales but overall business. Consistently partnered with practices in long-term agreements, resulting in year-over-year growth.
Trained newly hired territory sales managers and supported TSMs in territory development to meet budget goals.
Built and implemented comprehensive strategies for all accounts, with a focus on in-depth planning for key accounts.
Conducted highly effective account seminars for large and small audiences, educated and trained practices to be proficient with dispensing key branded products.
Developed detailed understanding of accounts, opportunities, and needs, establishing credibility in business planning activities.
Sales Representative
Marcolin Eyewear/ Viva International Group
Somerville, New Jersey
05.2009 - 01.2015
Achieved sales targets across monthly, quarterly, and annual intervals for each brand collection.
Created business plan utilizing reward program and resources to demonstrate ROI and drive sales growth.
Established and followed call cycles to ensure consistent customer visit frequency.
Collaborated with sales counterparts to deliver broader synergy programs.
Built strong working relationships at all levels within practices with Optometrists and Opticians.
Education
Penn State University
Dunmore, Pennsylvania
Skills
Account management
Customer relationship management
Pricing strategy
Sales trend analysis
Business intelligence
Strategic planning
Honors And Awards
Hoya Ring fo Honor -District of the year, 2025
Hoya Ring of Honor-District of the Year, 2023
Hoya Ring of Honor -Customer Service District Sales Manager of the Year, 2022
Hoya Ring of Honor- Ranked Territory Sales Manager of the Year, 2020