Hi, I’m
Reid Krausen
Summary
Dynamic marketing leader with a proven track record at Hall & Evans, LLC, adept in Adobe Creative Suite and strategic leadership. Spearheaded brand overhauls, amplified market presence, and fostered cross-functional collaboration to drive growth. Excelled in creating impactful marketing strategies and designs, achieving significant brand visibility and engagement.
Overview
7
years of professional experience
Work History
Hall & Evans, LLCDenver, CO
Legal Marketing Specialist
05.2022 - Current
Job overview
- Managed 492 attorney licenses for 125+ attorneys annually, ensuring seamless compliance.
- Planned and executed strategic events while refining marketing assets and pitch materials.
- Led multi-state brand expansion, keeping everything consistent across regions.
- Designed eye-catching campaigns, graphics, and event collateral to boost visibility.
- Worked across teams to streamline operations and maximize impact.
Advanced Digital Information Corporation ADICCharleston, IL
Business Development Intern
03.2020 - 08.2022
Job overview
- Developed a bold, market-driven brand identity that amplified recognition and deepened customer engagement.
- Led the creation of persuasive proposals and presentations, nurturing new business opportunities and partnerships.
- Worked with cross-functional teams on marketing strategies, significantly improving brand awareness and engagement.
All-American Realty Homes & LandCharleston, IL
Director of Marketing and Brand Development
02.2022 - 05.2022
Job overview
- Overhauled the company’s entire brand suite, elevating visual identity, market positioning, and brand consistency.
- Successfully captured new market segments by implementing strategic marketing initiatives, and broadening customer reach.
- Conducted in-depth market research and competitive analysis, effectively articulating the brand's unique value proposition.
- Effectively communicated the brand's value to agents and provided them with impactful sales tools, enhancing the selling process.
Advanced Digital Information Corporation ADICCharleston, IL
Marketing Manager
08.2020 - 02.2022
Job overview
- Managed digital and social media campaigns, applying SEO and content marketing strategies to boost engagement and ROI.
- Forecasted trends and crafted innovative strategies for market advantage and business growth.
- Developed targeted multi-channel marketing plans, driving customer engagement and sales growth. Produced a data-rich media kit, enabling effective sales presentations aligned with marketing goals.
Education
Eastern Illinois UniversityCharleston, IL
Bachelor of Arts from Graphic Design & Marketing
05-2022
Skills
- Adobe Creative Suite
- Brand Creation & Strategy
- Visual Storytelling
- Print & Digital Design
- Marketing Collateral Design
- Cross-Functional Collaboration
- Typography
- Wireframing & Prototyping
- Strategic Leadership
Accomplishments
- Honored with the 2022 Dr. Charles & Mrs. Sharon Eberly Essence of Fraternal Values Award for exemplary leadership and commitment to Greek life values.
- Recognized as the 2022 Order of Omega Member of the Year for outstanding leadership, scholarship, and service within the Greek community.
Affiliations
- Avid hiker, embracing challenges with resilience and adaptability.
- Creative strategist, passionate about storytelling and design.
- Mentor and advisor, guiding personal and professional growth.
Timeline
Legal Marketing Specialist
Hall & Evans, LLC
05.2022 - Current
Director of Marketing and Brand Development
All-American Realty Homes & Land
02.2022 - 05.2022
Marketing Manager
Advanced Digital Information Corporation ADIC
08.2020 - 02.2022
Business Development Intern
Advanced Digital Information Corporation ADIC
03.2020 - 08.2022
Eastern Illinois University
Bachelor of Arts from Graphic Design & Marketing
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