Remy Harnick

• Owned end-to-end strategy and content calendar for Forest Road's LinkedIn and X channels; drove impressions up 161%, follower growth 40%, and engagement rate from 3.1% to 6.8% within 5 months through rigorous data-driven iteration and platform-specific content optimization.
• Developed scalable enterprise content frameworks by translating insights from leadership, partners, and internal teams into storytelling assets used across social, partner outreach, and brand narratives — functioning as an embedded content strategist at the intersection of brand and business development for our lean and scrappy team.
• Led partner-facing marketing efforts for KIRO Race Co. (Formula E), managing outreach, cross-functional alignment, and marketing deliverables with global brand partners; directly contributed to securing 3 new partners for the 2026 season through credibility-building content and consistent enterprise messaging.
• Utilized prompt development and LLM evaluation to synthesize complex insights from leadership and internal teams into structured B2B content frameworks and strategic narratives.

Client: Astellas Pharma (VEOZAH)

• Partnered closely with FDA-regulatory leaders and legal teams to navigate strict compliance landscapes, ensuring multi-channel social assets met rigorous Pharma B2C safety standards while maintaining high engagement.
• Managed end-to-end execution of a celebrity OB/GYN partnership, developing a social content series that generated 12M+ views and a 3x lift in brand trust recall—a case study in building enterprise-level credibility.
• Integrated AI-powered performance dashboards and reporting frameworks to evaluate campaign ROI, uncover engagement drivers, and communicate strategic recommendations to senior stakeholders.
• Collaborated cross-functionally with research, strategy and creative teams to transform dense clinical data and consumer research into actionable marketing recommendations, driving YoY audience growth in a competitive category.

Clients: Bayer Women's Health (Mirena & Kyleena IUDs), AstraZeneca (FluMist)

• Served as day-to-day lead across full-funnel content initiatives, collaborating with Strategy, Creative, Media, and brand clients to shape GTM narratives across social, CRM, web, and creator-led channels, building cross-functional muscle highly relevant to Anthropic's brand-meets-sales environment.
• Built and launched Bayer's social presence on Pinterest and TikTok from scratch, using consumer insights to define platform strategies, establish voice, and set Best-in-Class benchmarks within the pharmaceutical category, direct analog to launching a new enterprise social presence.
• Identified underperforming segments in Bayer's paid social mix and partnered with media teams to implement a new full-funnel optimization strategy, securing a 20% budget increase and improving ROI by 22%, showing data fluency and comfort influencing cross-functional decisions.
• Led Bayer's Kyleena IUD influencer social media campaign end-to-end — recruitment, creative production, and performance reporting — generating 25M+ impressions and 600% ROI, demonstrating ownership mentality and ability to execute at scale with ambiguity.