Renée A Lesko
Fairview,NJ
Summary
Driven Digital Content Manager proficient in SEO, web design and editing. Offering 7 years of background experience generating new corporate and product content. Strong image editing, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Content Manager
Phibro Animal Health Corporation
Teaneck , NJ
06.2017 - Current
- Create and manage all global content for corporate website
- Manage global product web pages
- Maximize web traffic via SEO management
- Manage analytics for corporate website
- Created and manage internal SharePoint site to facilitate better internal communication
- Product marketing support for company’s largest poultry portfolio
- Manage corporate communications for business acquisitions working closely with regional presidents and COO
- Manage product marketing budget
- Marketing support for US and Canada aqua business
- Collaborate with marketing and design teams to develop and plan site content, layout and style.
- Managed content distribution to online channels and social media platforms.
- Utilized analytics and site metrics to determine areas of improvement.
- Maintain poultry media calendar to schedule creation and delivery deadlines.
- Conducted regular content audits to identify gaps and redundancies of content.
- Approved, reviewed and edited content flowing to website.
- Edited and sourced images and videos using photoshop and Adobe Premiere Pro.
- Designed graphics for website design and layout using Adobe XD.
- Created press releases and announcements, newsletter articles and website copy.
Global Marketing Coordinator
Phibro Animal Health Corporation
Teaneck, NJ
02.2017 - 06.2017
- Managed strategic long term company projects.
- Manage marketing manuscript approval process to ensure compliance with both USDA and FDA.
- Plan and execute product launches in new markets.
- Marketing support for US Poultry, US Swine, Vaccine, and Adjuvant business.
- Marketing lead for subdivision rebranding initiative.
- Create and design marketing collateral adhering to brand standards.
- Organized logistics for marketing and proposal strategy meetings.
- Maintained complete database of files, contacts and project materials.
Project Administrator
Phibro Animal Health Corporation
Teaneck, NJ
12.2015 - 02.2017
- Contact person for the Veterinary Feed Directive.
- Creator of minor design pieces to provide cost savings to company.
- Manage approval process of over 200 promotional pieces, ensuring compliance with both USDA and FDA.
- Organized, managed and participated in Global Management meeting for over 50 global employees.
- Lead sales project management to identify product issues and leads.
- Created and implemented a global project management system for senior leadership.
- Assisted in the execution of internal and external corporate communications communications for business acquisitions.
Global Marketing Intern
Phibro Animal Health Corporation
06.2015 - 12.2015
- Contact person for product test kit distribution and inventory control.
- Consolidated the country action plans by species.
- Market Research for new opportunities.
- Created the documents for the Veterinary Feed Directive.
- Created spreadsheets to assist new team members keep track of their budgets.
Intern
Zoetis Inc, Atrium
05.2014 - 08.2014
- Assisted with communications for Canada/Latin American region.
- Researched and helped create a unified translation plan for Canada and Latin America.
- Created, analyzed and reported survey findings for market research.
- Edited operation plan for country in the region.
- Helped to create templates for secondary data with Market Research Department.
- Assisted in the development of species’ dashboards for operating plan.
Veterinary Technician/Receptionist
Animal General
Edgewater, NJ
08.2011 - 05.2014
- Resolved customer inquiries and questions about animal health.
- Recorded symptoms and documented medical observations to inform treatment decisions.
- Managed medical intervention and therapy for animals in collaboration with veterinarian.
- Prepared surgical instrument packs and drapes for use in sterile environments by processing in autoclave under high pressure and high temperature conditions.
- Provided care for animals before surgeries, administering anesthetics as necessary for overall comfort and health.
- Administered medications to animals in treatment and documented changes in condition.
- Triaged incoming patients to determine treatment needs and urgency of care.
Education
MBA - Marketing
Montclair State University
Montclair, NJ05.2019
Bachelor of Science - Business Administration Concentration Management
Montclair State University
Montclair, NJ05.2013
Skills
- Website Copy
- Digital Content Development
- Content Editing
- Consistent Branding
- Microsoft Dynamics
- Google Insights
- SEO Best Practices
- User Experience
- Strategic Content Planning
- Administering Social Media Accounts
- Site Layout
- Editorial Calendar
- Website Updates
- Social Media Content Writing
- Analytics and SEO
- Adobe Photoshop, Illustrator, InDesign, Premiere Pro, XD
- Wordpress
- Asana
Certification
- Hootsuite Platform Certification 2018, Hootsuite Academy - December 2018
- Social Media Certification, Hootesuite Academy - December 2018
- Advanced InDesign Certificate, American Graphic Institute - August 2016
- Advanced Illustrator Certificate, American Graphic Institute - July 2016
- Introduction Photoshop Certificate, American Graphic Institute - June 2016
- Hootsuite Platform Certification 2018, Hootsuite Academy - December 2018
Timeline
Digital Content Manager
Phibro Animal Health Corporation
06.2017 - Current
Global Marketing Coordinator
Phibro Animal Health Corporation
02.2017 - 06.2017
Project Administrator
Phibro Animal Health Corporation
12.2015 - 02.2017
Global Marketing Intern
Phibro Animal Health Corporation
06.2015 - 12.2015
Intern
Zoetis Inc, Atrium
05.2014 - 08.2014
Veterinary Technician/Receptionist
Animal General
08.2011 - 05.2014
MBA - Marketing
Montclair State University
Bachelor of Science - Business Administration Concentration Management
Montclair State University
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