Renee A. Salway
Denver,Colorado
Summary
Dynamic and versatile sales, marketing, and business management professional with qualified experience in areas of strategic planning, referral database development, community engagement, and public relations in a fast-paced, competitive environment. Hands-on, team member and mentor with diverse knowledge and education applied to real estate, insurance, and health industries.
Overview
9
9
years of professional experience
Work History
Director Sales and Marketing
Brookdale Senior Living
Denver, CO
04.2021 - Current
- Used analytics to evaluate performance and opportunities for improvements in reaching sales/occupancy goals.
- Increased occupancy 13% in first 6 months
- Manages Sales Counselor and Marketing Coordinator
- Identified trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization.
- Managed and drove corporate e-commerce, customer relationship management and social media platforms.
- Continually maintained and improved company's reputation and positive image in markets served.
Community Liaison Manager
FirstLight Home Care
Parker, CO
10.2019 - 03.2021
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Developed and maintained courteous and effective working relationships.
- Used Microsoft Word and other software tools to create documents and other communications.
- Conducted research, gathered information from multiple sources and presented results.
- Built a network and pipeline of prospective referral sources and partnerships for company growth
- Performed prospect visits to physicians offices, hospitals, assisted living communities, skilled nursing facilities to educate and inform on services offered by FirstLight Home Care.
- Represent Company at industry specific events and identify new opportunities
- Talk with prospective families about their needs and discuss options that FirstLight Home Care can offer and provide.
Professional Relations Liaison
Eating Recovery Center
Denver, CO
10.2014 - 06.2016
- Eating Recovery Center
- Marketed behavioral health treatment services for adults, adolescents, and children including inpatient, residential, outpatient, and partial hospitalization care
- Developed a strong referral database and executing a strategic marketing plan, which directly increased awareness and utilization of the Eating Recovery Center services
- Connected Eating Recovery Center’s executive management with key organizations and facilitated events focused on Continuing Medical Education (CME)
- Fostered relationships with psychiatric hospitals, emergency rooms, pediatricians, psychiatrists, psychologists, endocrinologists, OBGYN, Internal Medicine, dieticians, therapists, high school counselors, colleges, and universities
- Accomplishments: 200+ business relationships with organizations 600+ new contacts 95+ generated patient referrals
- IADP membership
- Responsible for 5 state territory
Real Estate Broker Associate
Keller Williams Success Realty
Littleton, CO
- Creating client list from sphere of influence
- Able to procure both sellers and buyers
- Assist in the buyer/seller transaction from beginning to closing
- Rent, buy, or sell property for clients
- Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts
- Includes agents who represent buyer
- Create lasting relationships to form a ‘by referral’ client base
Agent
American Family Insurance
01.2012 - 01.2014
- Trained in all facets of insurance: Home, Vehicle, Life, Business
- Enhanced community awareness of American Family Insurance products and services
- Worked with software programs to process and maintain client policies
- Promoted solutions to current and prospective clients within the community
- Regularly managed a viable, flexible, and current business plan
- Effectively cross-sold products to existing clients
- Reviewed policies and advised revisions in the client’s best interest
- Accomplishments: 30+ generated policies per month
- High ratings in customer service surveys
Director of Marketing
Interim HealthCare Services
01.2009 - 01.2012
- Prepared marketing plans that encompassed the following: forecasts, target accounts, contacts within accounts, and budget to reach outlined objectives
- Established relationships with key individuals relevant to prospective clients
- Educated and presented to organizations, prospective clients, and target market on Interim HealthCare Services
- Assessed customer satisfaction via surveys with existing clients
- Recommended process changes and improved the conversion of inquiries to sales
- Enhanced community awareness of Interim HealthCare Services and their commitment to excellence
- Developed public relation tools, advertisements, and bits to showcase available services and company strengths in the market
- Maintained referral and contact database
- Accomplishments: 600+ contacts with groomed referral database +28% in referrals +36% in new clientele
- Responsible for 11 counties
Education
Bachelor of Science - Business Marketing and Management
Trine University
Fort Wayne, IndianaAssociates - Business/Communications/Music/Theatre
Indiana University – Purdue University
Fort Wayne, IndianaAssociate Degree - Biblical Theology
Christian Training Center
Angola, IndianaReal Estate Brokers License.
Troyer School of Real Estate
Fort Wayne, IndianaSkills
- Sales-savvy
- Home tours
- Market monitoring
- Rental management
- Financing requirements
- Neighborhood database updating
- Agent and seller communications
- Home sale negotiation
- Cold Calling
- CRM program expert
- Multitasking Abilities
Affiliations
Denver County Chamber of Commerce Member
Aurora Association of Realtors
CERTUS Networking Groups- Monthly Host
Compass Christian Fellowship
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Additional Information
- Troyer School of Real Estate, Indiana Real Estate License Colorado Insurance License, Property and Casualty Indiana/Illinois Insurance License, Property and Casualty, Life Colorado Insurance License, Property, Casualty, Life Colorado Real Estate Brokers License
Singing, writing, health oriented activities, acting.
I have a couple of years of formal classical voice training, I used to really enjoy formal choirs, I am an accomplish author and key note speaker. I try to take care of my health by working out regularly and although I haven't acted recently, I've had years experience on stage and some on camera.
Timeline
Director Sales and Marketing
Brookdale Senior Living
04.2021 - Current
Community Liaison Manager
FirstLight Home Care
10.2019 - 03.2021
Professional Relations Liaison
Eating Recovery Center
10.2014 - 06.2016
Agent
American Family Insurance
01.2012 - 01.2014
Director of Marketing
Interim HealthCare Services
01.2009 - 01.2012
Real Estate Broker Associate
Keller Williams Success Realty
Bachelor of Science - Business Marketing and Management
Trine University
Associates - Business/Communications/Music/Theatre
Indiana University – Purdue University
Associate Degree - Biblical Theology
Christian Training Center
Real Estate Brokers License.
Troyer School of Real Estate