Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic
Reuben Pena

Reuben Pena

Dallas

Summary

My career has been a dynamic fusion of technology and marketing expertise. I have developed a solid technical foundation through experience in application development, website management, and email marketing. This has enabled me to effectively integrate these technologies into comprehensive marketing strategies. Throughout my career, I have worked with both local SEO agencies focused on medium-sized businesses and international marketing agencies, gaining valuable insights across diverse markets. Moving forward, my goal is to further refine my digital marketing skills, to continue delivering high-impact solutions, and driving client success.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Business Architecture Analyst

Accenture
Irving
07.2022 - 07.2025

Business Analyst - Salesforce MCAE Implementations.

  • Responsible for analyzing business requirements and translating them into technical solutions using Salesforce Marketing Cloud Account Engagement.
  • Ability to work closely with the client to gather and implement requirements.
  • Conducted requirements analysis, created functional specifications, and collaborated with cross-functional teams to ensure successful implementation delivery.
  • Created landing pages and email content using the Salesforce Pardot platform based on items and mockups provided by the client.
  • Created email templates in Pardot/Engagement Studio as a basis for client CSAT emails.
  • Gathered client feedback and iterated on our deliverable materials to ensure the content is in line with client standards.
  • Immediate proficiency in Salesforce is required, as well as requirements analysis and business process design.
  • Collaborate with team members to enable additional features, such as form handlers.

PMO Analyst - SAP Implementation.

  • Support the PMO Lead with project management standards, organizational goals, and strategies.
  • Responsible for monitoring and reporting project resources through staffing documents, technologies, and Microsoft Project.
  • Responsible for conducting onboarding orientation meetings, functions, and creating support tickets when required.
  • Provided technical support for project management software, Microsoft Project, Excel, and Power BI.

Application Support Analyst

JPMorgan Chase
Plano
08.2020 - 07.2022
  • Document all inquiries, troubleshooting steps, and resolutions.
  • Perform health checks on financial banking applications, and provide desktop support.
  • Generating and authoring SQL datasets for analysis.
  • Synthesize technology issues, and quickly communicate with stakeholders.
  • Ensure the accurate and timely escalation and resolution of all inquiries.

Website QC Associate

Advice Interactive Group
Mckinney
10.2016 - 01.2020
  • Managed Google My Business-related issues for 100+ clients.
  • Led a roadmap regarding the efficient flow of Google My Business fulfillment.
  • Coordinated Account Support remote teams located offshore.
  • Primary representative for Google-related topics in stakeholder meetings.
  • Edited website layout and content for clients through the Duda web builder.

Education

Training Program - Java Full Stack

Merit America Coding Camp
Dallas, TX
08-2020

Associate of Science - E-Business Web Development

Collin County Community College
Plano, TX
07-2020

Bachelor of Science - Marketing

Western Governors University
Salt Lake City, UT

Skills

  • Salesforce Marketing Cloud
  • JavaScript
  • Generative AI
  • Requirements analysis
  • Functional specifications
  • SQL data generation
  • Project management
  • Client engagement
  • Technical support
  • Data visualization
  • Microsoft Project
  • HTML/CSS

Certification

  • Salesforce Certified Associate (Salesforce)
  • React Developer Course (Udemy)
  • Building Cloud Services with the Java Spring Framework (Vanderbilt University)
  • Introduction to Structured Query Language (University of Michigan)
  • Programming Foundations with Javascript, HTML, and CSS (Duke University)
  • Introduction to Programming Using Java (Universidad Carlos 3rd de Madrid)

Affiliations

  • Mentor for Bold Idea - I mentor, collaborate, and lead for Bold Idea. My main focus is mentoring young students in Coding Clubs and Idea Spark. These sessions guide students to learn technical skills that they can use in the future. We provide a supportive and fun environment for students to develop their skills and bring creative ideas to life. They work on hands-on projects, such as building their own games, websites, and animations while at the same time learning programming languages. Additionally, I lead the Idea Spark sessions, guide other mentors, and collaborate with Bold Idea staff to ensure the program runs smoothly.

Timeline

Business Architecture Analyst

Accenture
07.2022 - 07.2025

Application Support Analyst

JPMorgan Chase
08.2020 - 07.2022

Website QC Associate

Advice Interactive Group
10.2016 - 01.2020

Training Program - Java Full Stack

Merit America Coding Camp

Associate of Science - E-Business Web Development

Collin County Community College

Bachelor of Science - Marketing

Western Governors University