Joseph Reyes
Summary
Data analytics professional & esports operations leader with deep expertise in leveraging data to drive business & team management decisions. Proven record of fostering team collaboration and delivering impactful results. Skilled in statistical analysis, data visualization, and strategic planning. Known for adaptability, reliability, and strong focus on achieving organizational goals.
Overview
14
14
years of professional experience
Work History
Director of Analytics & Performance
Wildcard Gaming
Friendswood, TX
01.2025 - Current
- Own day-to-day esports operations across Counter-Strike, Rocket League, and Rainbow Six, including travel/logistics, compliance continuity, performance reporting standards, and sponsor deliverable support.
- Directly responsible for performance operations supporting 3 teams (13 players, 5 staff); coordinate cross-functionally with Social/Content, Merchandise, Partnerships, and leadership to ensure execution stays on schedule.
- Delivered 100% roster availability across domestic and international competition; resolved visa and travel disruptions with real-time fixes that preserved tournament timetables without added cost.
- Coordinated tournament operations across 30+ events in 2025, maintaining reliable execution across US-based operations and international staff.
- Standardized performance operations from irregular tournament-to-tournament reporting into 1-2 week reporting cycles, including weekly coaching reports (mindset/wellness), weekly analytics reviews, and data-driven goal setting; implemented repeatable review loops (hypotheses -> goals -> measurement -> iteration).
- Delivered over $80,000/year in cost avoidance through improved automation, tooling, and coach/staff workflows focused on reducing manual load.
- Material contributor to pitch and marketing materials in support of sponsor deliverable execution, helping secure $200,000+ in signed partner value across 4 key partners.
- Served as the primary operational point of contact for tournament organizers: requirements tracking, issue resolution, and partner-facing coordination.
- Managed training environment readiness and house asset operations: inventory tracking and asset upkeep to prevent avoidable downtime.
- Contributed to 2025 & 2026 operational planning, including travel program forecasting and stewardship for a $100,000 annual travel budget.
Lead Analyst
Soniqs Esports
Harrisburg, PA
03.2022 - 11.2024
- Produced performance analysis and scouting outputs across 3 esports titles using structured data and repeatable reporting.
- Built and maintained dashboards and reporting systems (Tableau, Google / Microsoft Suite) to support coach decision-making and opponent preparation across all titles.
- Developed statistical methods and rating frameworks; evaluated data quality and refined approaches to improve accuracy and usefulness.
- Supervised and mentored a 4 person team supporting analysis and software deliverables.
Head Coach
Soniqs Esports
Harrisburg, PA
11.2019 - 03.2022
- Led practice planning, match preparation, and competition execution; used match review and performance data to drive weekly priorities.
- Managed domestic and international travel logistics for 6 athletes and staff to support tournament readiness.
- Supported roster evaluation and recruiting planning with leadership; set professionalism and performance standards.
Agile Practice Consultant
FIS
Milwaukee, WI
01.2019 - 05.2020
- Led 3 cross-functional teams delivering complex programs; kept leaders informed on progress, risks, and blockers.
- Established recurring delivery rhythms (planning, reviews, demos) and improved execution discipline across dependent teams.
- Trained engineers and product managers in Agile/Scrum/SAFe through workshops and operational coaching.
Applications Systems Analyst III
Life Fitness
Franklin Park, IL
06.2012 - 12.2018
- Supported Lean-Agile delivery for the company’s first SaaS platform; improved transparency and execution through Jira/Atlassian workflows.
- Coordinated delivery across product and architecture priorities to protect release objectives.
- Served as technical lead across cross-functional teams; improved defect prevention, triage speed, and release coordination across web, mobile, and API components.
- Supported quality standards across distributed teams; mentored interns.
- Built automation frameworks and test systems to reduce reliance on manual workflows on electrical exercise equipment.
- Developed structured regression and stress-test systems for Android-based hardware & software.
Education
Bachelor of Science - Software Engineering
Milwaukee School of Engineering
05-2014
Skills
Operations & Program Execution
Cross-Functional Leadership
Process Design & Standardization
Risk Management & Contingency Planning
Performance Analytics
Reporting Systems & Executive Communication
Automation & Workflow Optimization
Budget Stewardship & Cost Control
External Partner Management
Change Implementation & Adoption
Personal Information
Timeline
Director of Analytics & Performance
Wildcard Gaming
01.2025 - Current
Lead Analyst
Soniqs Esports
03.2022 - 11.2024
Head Coach
Soniqs Esports
11.2019 - 03.2022
Agile Practice Consultant
FIS
01.2019 - 05.2020
Applications Systems Analyst III
Life Fitness
06.2012 - 12.2018
Bachelor of Science - Software Engineering
Milwaukee School of Engineering