Reyin Darby
New York,United States
Summary
Innovative Marketing leader with over 6 years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader. Reliable Personal Assistant with a track record of initiative and accuracy. Highly organized and consistently anticipates the needs of clients.
Overview
1
1
year of professional experience
Work History
Digital Marketing Director
Razzleberrys
07.2021 - 11.2022
- Supported new client acquisition with superior strategy and world-class presentations.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement
- Created email blast campaigns to target key customers.
- Improved website visibility through development and implementation of SEO strategies.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Conducted market research to identify new opportunities and target markets.
Social Media Manager
Izabela Rabinek
01.2022 - 08.2022
- Suggested and implemented new features to develop brand awareness.
- Fostered positive relationships with key business journalists in national and trade publications.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Cultivated strong corporate image and identity with clear branding.
- Increased brand awareness through development and implementation of successful public relations campaigns.
Digital Marketing Assistant
Beauty Angels Academy
01.2022 - 07.2022
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Researched and analyzed industry trends to inform search marketing strategies.
- Designed paid client ads for use on diverse social media platforms.
- Managed search engine marketing budgets and tracked campaign performance.
- Helped clients develop website portals and social media pages to promote businesses.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Education
Bachelor of Arts - Acting
Point Park University
Pittsburgh, PA05.2021
Bachelor of Arts - Acting
Penn State University
Penn05.2021
Olympic Heights Community High School
Boca Raton, FL05.2019
Skills
- Administering Social Media Accounts
- Social Media Digital Marketing
- Analytics and Metrics
- Google Drive
- Social Media Platforms
- Search Engine Optimization Practices
- Social Ad Campaigns
- Lead Generation Strategies
- Public Presentations
- Client Meetings
- Social Media Content Creation
- Public Relations
- Social Media Engagement
- Social Media Strategy
- Online Content Development
- Social Media Activities
- Image Optimization
Timeline
Social Media Manager
Izabela Rabinek
01.2022 - 08.2022
Digital Marketing Assistant
Beauty Angels Academy
01.2022 - 07.2022
Digital Marketing Director
Razzleberrys
07.2021 - 11.2022
Bachelor of Arts - Acting
Point Park University
Bachelor of Arts - Acting
Penn State University
Olympic Heights Community High School
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