Founded and manage a sports marketing and analytics website, focusing on soccer insights, audience engagement, and digital strategy with plans to expand into NFL and NBA coverage.
Analyze user behavior, betting trends, and fantasy sports data, providing in-depth reports on engagement metrics and acquisition funnels.
Engaged with startups and industry professionals through networking and discussions on best practices in digital marketing.
Attended marketing webinars and industry events to stay updated on emerging trends in data-driven marketing.
Conduct independent research on marketing analytics, sports gaming, and digital strategy, sharing insights via content creation and data-driven reports.
Grew organic traffic by 35% in 6 months through SEO optimization and high-intent keyword targeting.
Engage with sports fans and industry professionals, growing a dedicated audience while developing insights into what drives fan engagement in different leagues.
Marketing Analyst Intern
The Fresh Kings
Los Angeles, United States
01.2021 - 09.2021
Tracking and reporting of marketing activities' performances, along with customer behavior and recommendations.
Implemented SEO strategies to improve the e-commerce site's search engine ranking, and drive organic traffic.
Increased open rates by 22% and conversion rates by 12% over two months.
Developed KPI dashboards to track marketing performance across paid and organic channels.
Conducted customer behavior analysis, optimizing acquisition strategies and increasing conversion rates by 12%.
Improved email marketing campaigns, increasing open rates by 22% through A/B testing and audience segmentation.
Integrated Google Tag Manager and Google Analytics to enhance tracking and attribution of marketing efforts.
Marketing Intern
Meadow
Los Angeles, United States
11.2020 - 01.2021
Helped the gaming company connect with brands and gaming streamers through their social media accounts (LinkedIn and Twitter).
Created web graphics, banners, and advertisements for online campaigns. has aided in analyzing competitors' posts, targeting the audience, and analytically analyzing each post.,
Created web graphics, banners and advertisements for online campaigns.
Completed day-to-day duties accurately and efficiently.
Volunteer
Akbaraly Foundation
Antananarivo, Madagascar
04.2017 - 04.2019
Company Overview: Helps fund humanitarian projects related to sustainable development, education, health services, and natural disaster support
Helps fund humanitarian projects related to sustainable development, education, health services, and natural disaster support
Marketing Analyst
Groupe Sipromad
Antananarivo, Madagascar
06.2015 - 08.2017
Conducted market research and audience segmentation to drive targeted marketing strategies.
Performed data-driven campaign analysis, refining strategies based on customer insights and digital trends.
Shortening the form and improving page load speed, conversion rates increased by 25% in three months.
Support the collection and analysis of data for a business or organization, providing better solutions, technology integration, or systems improvements.
Led SEO initiatives that increased organic traffic by 22%, improving lead generation and conversion rates.
Marketing Campaign Performance Analysis: Performed an in-depth analysis of past marketing campaigns to determine their effectiveness, and identify areas for improvement.
Using SEMrush, I analyzed top-performing competitor pages and recommended:
1. Optimizing existing pages with high-intent keywords.
2. These efforts boosted organic traffic by 22%.
Education
Master of Science - Marketing
Florida International University
Miami, United States
05.2023
Master of Science - International Business
Hult International Business School
Boston, United States
08.2020
Bachelor of Business Administration - Finance
Hult International Business School
London, United Kingdom
08.2019
Skills
Data Analytics & Visualization: SQL, Power BI, Tableau, Excel
Marketing Analytics: Google Analytics, Tag Manager, HubSpot, SEMrush, Hootsuite
Advertising & Attribution: Google Ads, LinkedIn Ads, Mobile Measurement (AppsFlyer)