Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Reza Mamodhoussen

Miami,Florida

Overview

9
9
years of professional experience
1
1
Certification

Work History

Independent Marketing Research

Self-employed
Miami, FL
11.2023 - 11.2024
  • Founded and manage a sports marketing and analytics website, focusing on soccer insights, audience engagement, and digital strategy with plans to expand into NFL and NBA coverage.
  • Analyze user behavior, betting trends, and fantasy sports data, providing in-depth reports on engagement metrics and acquisition funnels.
  • Engaged with startups and industry professionals through networking and discussions on best practices in digital marketing.
  • Attended marketing webinars and industry events to stay updated on emerging trends in data-driven marketing.
  • Conduct independent research on marketing analytics, sports gaming, and digital strategy, sharing insights via content creation and data-driven reports.
  • Grew organic traffic by 35% in 6 months through SEO optimization and high-intent keyword targeting.
  • Engage with sports fans and industry professionals, growing a dedicated audience while developing insights into what drives fan engagement in different leagues.

Marketing Analyst Intern

The Fresh Kings
Los Angeles, United States
01.2021 - 09.2021
  • Tracking and reporting of marketing activities' performances, along with customer behavior and recommendations.
  • Implemented SEO strategies to improve the e-commerce site's search engine ranking, and drive organic traffic.
  • Increased open rates by 22% and conversion rates by 12% over two months.
  • Developed KPI dashboards to track marketing performance across paid and organic channels.
  • Conducted customer behavior analysis, optimizing acquisition strategies and increasing conversion rates by 12%.
  • Improved email marketing campaigns, increasing open rates by 22% through A/B testing and audience segmentation.
  • Integrated Google Tag Manager and Google Analytics to enhance tracking and attribution of marketing efforts.

Marketing Intern

Meadow
Los Angeles, United States
11.2020 - 01.2021
  • Helped the gaming company connect with brands and gaming streamers through their social media accounts (LinkedIn and Twitter).
  • Created web graphics, banners, and advertisements for online campaigns. has aided in analyzing competitors' posts, targeting the audience, and analytically analyzing each post.,
  • Created web graphics, banners and advertisements for online campaigns.
  • Completed day-to-day duties accurately and efficiently.

Volunteer

Akbaraly Foundation
Antananarivo, Madagascar
04.2017 - 04.2019
  • Company Overview: Helps fund humanitarian projects related to sustainable development, education, health services, and natural disaster support
  • Helps fund humanitarian projects related to sustainable development, education, health services, and natural disaster support

Marketing Analyst

Groupe Sipromad
Antananarivo, Madagascar
06.2015 - 08.2017
  • Conducted market research and audience segmentation to drive targeted marketing strategies.
  • Performed data-driven campaign analysis, refining strategies based on customer insights and digital trends.
  • Shortening the form and improving page load speed, conversion rates increased by 25% in three months.
  • Support the collection and analysis of data for a business or organization, providing better solutions, technology integration, or systems improvements.
  • Led SEO initiatives that increased organic traffic by 22%, improving lead generation and conversion rates.
  • Marketing Campaign Performance Analysis: Performed an in-depth analysis of past marketing campaigns to determine their effectiveness, and identify areas for improvement.
  • Using SEMrush, I analyzed top-performing competitor pages and recommended:

1. Optimizing existing pages with high-intent keywords.

2. These efforts boosted organic traffic by 22%.

Education

Master of Science - Marketing

Florida International University
Miami, United States
05.2023

Master of Science - International Business

Hult International Business School
Boston, United States
08.2020

Bachelor of Business Administration - Finance

Hult International Business School
London, United Kingdom
08.2019

Skills

  • Data Analytics & Visualization: SQL, Power BI, Tableau, Excel
  • Marketing Analytics: Google Analytics, Tag Manager, HubSpot, SEMrush, Hootsuite
  • Advertising & Attribution: Google Ads, LinkedIn Ads, Mobile Measurement (AppsFlyer)
  • Statistical Analysis: A/B Testing, Multi-Touch Attribution, CAC, LTV, ROAS
  • Programming: Python, Xcode, JavaScript
  • CRM & Reporting: Salesforce, Supermetrics, Search Console

Languages

English
Native/ Bilingual
French
Native/ Bilingual
Gujarati
Native/ Bilingual

Certification

  • 5 Excel Certifications
  • Data Manipulation in SQL
  • 4 Google Ads Certifications
  • Advanced Google Analytics
  • Hootsuite
  • Python
  • SEMrush
  • Global Sales Program FIU

Timeline

Independent Marketing Research

Self-employed
11.2023 - 11.2024

Marketing Analyst Intern

The Fresh Kings
01.2021 - 09.2021

Marketing Intern

Meadow
11.2020 - 01.2021

Volunteer

Akbaraly Foundation
04.2017 - 04.2019

Marketing Analyst

Groupe Sipromad
06.2015 - 08.2017

Master of Science - Marketing

Florida International University

Master of Science - International Business

Hult International Business School

Bachelor of Business Administration - Finance

Hult International Business School
Reza Mamodhoussen