Rhea Jajoo
New York
Summary
Results-driven digital marketing professional with four years of experience in developing and executing online marketing strategies. Eager to learn every day with a growth mindset.
Overview
4
4
years of professional experience
1
1
Certification
Work History
BUSINESS ANALYST
BNY Mellon
08.2023 - Current
- Analyze market trade reports, collaborating with clients to ensure satisfaction and creating data-driven presentations to showcase team impact
- Spearhead development and management of team's SharePoint site, enhancing information accessibility and streamlining internal communication
- Drive client satisfaction through meticulous trade report analysis, fostering strong relationships and delivering actionable insights
OPERATIONS AND MARKETING HEAD
Color Plus Jewelry
02.2022 - Current
- Spearheaded e-commerce expansion via Shopify, integrating creative marketing strategies that drove substantial sales growth and enhanced online presence
- Orchestrated a comprehensive marketing campaign, leveraging Canva and photography skills to create engaging content, resulting in notable sales increase
- Analyze customer data to develop targeted marketing strategies, optimizing outreach efforts and significantly boosting conversion rates
CAMPUS AMBASSADOR
Amazon Prime
07.2021 - 01.2022
- Created digital marketing initiatives for Prime Student, boosting social media following and enhancing brand visibility among Boston College students
- Organized engaging on-campus events, leveraging creative interactions and giveaways to showcase Prime Student benefits and drive membership growth
- Pioneered targeted content strategies, crafting compelling posts and stories that resonated with the student demographic and increased Prime Student adoption
- Boston College
BUSINESS CONSULTANT
DiiVe
06.2021 - 08.2021
- Led market entry project for Numer8, analyzing data to estimate revenue potential in South Africa
- Conducted competitive analysis to ensure market viability
- Developed two tailored market entry strategies for Numer8's expansion into South Africa, addressing unique challenges and opportunities in the target market
Education
MANAGEMENT - CONCENTRATION IN ACCOUNTING FOR FINANCE AND CONSULTING
Boston College
Chestnut Hill, MASkills
- Digital Marketing Certificate - HubSpot
- Relationship Management/ Client Service
- Communication
- PowerPoint/Canva
- Data Analysis
- Social Media/Market Research
- Real Estate
- Creativity/Strategy
Certification
HubSpot- Digital Marketing Certificate,
NY Real Estate Salesperson License
Timeline
BUSINESS ANALYST
BNY Mellon
08.2023 - Current
OPERATIONS AND MARKETING HEAD
Color Plus Jewelry
02.2022 - Current
CAMPUS AMBASSADOR
Amazon Prime
07.2021 - 01.2022
BUSINESS CONSULTANT
DiiVe
06.2021 - 08.2021
MANAGEMENT - CONCENTRATION IN ACCOUNTING FOR FINANCE AND CONSULTING
Boston College
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