RHONDA EUDALY SIMPSON
Arlington,TX
Summary
I am an experienced external and internal communications professional. As a strategic storyteller, I use all channels to bring vital information to employees, stakeholders, and partners. I also work with an organization to prepare for their best and worst days and how to communicate those messages. I have led teams to develop and implement publications, events, and training programs. I served on two non-profit boards, and managed a non-profit event with a team of volunteers.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Public Affairs Specialist
Federal Emergency Management Agency
04.2022 - Current
- Developed and wrote all talking points for the Regional Administrator and Senior Leadership
- Developed presentation slides for the Regional Administrator
- Developed and wrote features for the Regional Newsletter
- Developed an External Affairs Training program
- Taught training classes, developed training modules, and wrote injects for exercises
- Coordinated room reservations and technology for Creative Specialist offering
- Served as interim Digital Communications Manager creating steady state social media across several platforms
- Develop and assist on the quarterly All Hands Meetings
- Participated in numerous working groups and committees – including the Exercise Working Group and the Regional Training Working Group
- Participated in planning committees for exercises and large multiagency events
- Conducted Facility Tours
Freelance Creative Professional
01.1997 - Current
- Company Overview: www.rhondaeudaly.com
- Full lifecycle content creation for websites and social networks using a variety of content management systems and platforms on a set editorial calendar
- Full lifecycle creation of feature, non-fiction articles for trade and newspaper publications, blogs, newsletters, and marketing materials
- Conception, execution and publication of fiction and scripts for multiple media
- Www.rhondaeudaly.com
Public Information Officer
City of Dallas Office of Emergency Management
11.2014 - 04.2022
- Developed videos and core curriculum for community preparedness programs
- Worked with training and exercise team to provide PIO elements to exercises at all levels
- Conducted coordinated crisis communications and media relations strategies for city and departmental activations, including social media, press releases, media advisories, talking points, FAQs, and leadership updates
- Created a robust social media presence for the department creating a trusted source of information across multiple platforms in both steady state and disaster scenarios
- Developed and wrote Quarterly Report/Newsletters for multiple entities
- Created and updated web content through Sharepoint
- Worked on revisions of City emergency plans and submitted to State
- Led event planning teams for our public-private partnership symposium and other events
- Developed vibrant relationships with public-private partners
- Designed and conducted presentations on emergency preparedness, departmental overviews, etc
Copywriter
Auction.com
09.2012 - 11.2014
- Wrote and developed creative copy for product descriptions and buying guides for category
- Created website change language, marketing blogs, and increases social media presence
- Streamlined product research to reduce amount of duplication to get products into the sales chain more effectively
Education
B. S. - Radio/TV/Film
Texas Christian University
Fort Worth, TexasFEMA ICS Courses - 100, 200, 300, 400, 700
FEMA Class - G289/290/291 Basic PIO and 0388 – Advanced PIO
Skills
- Strategic communications
- Conducting research
- Internal communications
- Web content management
- Editorial planning
- Producing content
- Public speaking
- Communication management
- Event coordination
- Digital communications
- Cross-functional collaboration
Groups
- Dallas Future Society, Board president, convention chair
- North Texas PIO Group, Board Member, 2016-2022
- IUrban Teen, Advisory Board member, 2023-2024
- Texas Association of Municipal Information Officers, Member, 2016-2024
Certification
Certified Public Communicator - 7/2023
Timeline
Public Affairs Specialist
Federal Emergency Management Agency
04.2022 - Current
Public Information Officer
City of Dallas Office of Emergency Management
11.2014 - 04.2022
Copywriter
Auction.com
09.2012 - 11.2014
Freelance Creative Professional
01.1997 - Current
FEMA ICS Courses - 100, 200, 300, 400, 700
FEMA Class - G289/290/291 Basic PIO and 0388 – Advanced PIO
B. S. - Radio/TV/Film
Texas Christian University
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