Summary
Overview
Work History
Education
Skills
CONTACT
Timeline
Generic
Rhonda Hinojosa-Pfeiffer

Rhonda Hinojosa-Pfeiffer

Toledo,OH

Summary

Results-driven healthcare executive with over 25 years of industry experience, including approximately 15 years consulting with executive leaders. Exceptional relationship builder and negotiator, with a proven track record of successfully negotiating federal government contracts (OPM). Skilled in presenting and selling strategic business plans, demonstrating the "art of the possible" to key executive level decision makers and buyers. Expertise ranges from data integration to consultative selling and strategizing with the C-Suite, planning, coordinating, and executing successful solutions that establish trust and pave the way for future growth opportunities.

Overview

26
26
years of professional experience

Work History

Executive Managing Director, Health Plan Sales

Merative (formerly IBM Watson Health)
03.2023 - Current
  • Responsible for $28M in annual revenue in 2024.
  • Sales leader for account management and sales teams in the development of innovative solutions, which resulted in 11% growth in 2023 and 16 % growth in 2024.
  • Developed high-performing teams through effective recruitment, training, and mentorship programs.
  • Strengthened relationships with key clients, resulting in increased revenue and expanded partnerships. Supported Account Executives with the following key accounts: Kaiser Permanente, BCBSA Federal Employee Program (FEP) and Commercial business and other blues organizations.
  • Designed and developed best practices for monitoring Account Management activities
  • Guided executive decision-making by providing data-driven insights to support budget and forecasting.
  • Accomplishments in 2023 and 2024:

1. Champions Club

2. Renewal rate of 98% for CY 2024 and 93% for CY 2023

3. 2024 quota attainment for growth = 116%, 2023 quota attainment = 110%

Managing Director

Merative (IBM Watson Health)
01.2017 - 03.2023
    • Sold and managed largest Payer account (BCBSA Federal Employee Program) within IBM Watson Health business unit. In 2022, renewed contract value increased by 2.2x.
    • Responsible for $10M annual revenue. On average during this time, YoY growth was 8%.
    • Developed growth strategy for key accounts and shared with Executive leadership.
    • Oversaw complex negotiations with the Federal government (OPM).
    • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
    • Manage RFP responses as well as complex renewals.
    • Manage forecasting activities internal and external
    • Accomplishments:
    • 1. IBM 100% club - 4 years during this tenure

      2. 100% renewal rate during this tenure

Client Executive/Sr. Project Manager/Data Management

Truven Health Analytics
08.2007 - 01.2017
    • Multiple roles, ranging from Data Management role to Client Executive role. Promoted multiple times within tenure.
    • Presented compelling sales pitches that demonstrated the value of our offerings in meeting client objectives successfully.
    • Led cross-functional teams to develop innovative strategies, driving business growth and profitability.
    • Collaborated with internal departments to create integrated solutions that addressed complex client challenges effectively.
    • Negotiated profitable contracts with key clients, securing long-term revenue streams for the company.

IT Business Analyst/Medical Expense Analyst/Provider Relations Analyst

Paramount Healthcare
04.1999 - 08.2007
    • Responsible for preparing accurate reporting and analysis for medical expenses, employer group performance, disease management, operational processing of claims and ad hoc reporting on corporate goals.
    • Analyst for various departments within regional health plan.
    • Optimized workflow by identifying bottlenecks and recommending process improvements, driving greater productivity.
    • Maximized end-user satisfaction through diligent troubleshooting, ensuring timely response to their data requests.
    • Maintained strong relationships with vendors and stakeholders, fostering a cooperative environment for project success.

Education

BBA - Computer Information Systems

University of Toledo
Toledo
01.2001

Skills

  • Client growth initiatives
  • Strategic business planning
  • Strategic program execution
  • Contract negotiation expertise
  • Team leadership
  • Data-driven decision making
  • Organizational growth
  • Revenue generation and growth
  • Competitive analysis
  • Economic forecasting

CONTACT

  • PHONE: 419-279-9030
  • Linked In: https://www.linkedin.com/in/rhonda-hinojosa-pfeiffer-132a7725/
  • EMAIL: Rpfeiffer71@yahoo.com

Timeline

Executive Managing Director, Health Plan Sales

Merative (formerly IBM Watson Health)
03.2023 - Current

Managing Director

Merative (IBM Watson Health)
01.2017 - 03.2023

Client Executive/Sr. Project Manager/Data Management

Truven Health Analytics
08.2007 - 01.2017

IT Business Analyst/Medical Expense Analyst/Provider Relations Analyst

Paramount Healthcare
04.1999 - 08.2007

BBA - Computer Information Systems

University of Toledo