Rich Levering III PCM CDMP
Philadelphia,PA
Summary
For over a decade I've have had the honor of assisting numerous brands in achieving success in the highly competitive CPG marketing industry. As a certified marketing professional, it been the primary objective is to effectively connect sales and omni-channel marketing in order to target emerging audiences. By utilizing data analysis and crafting compelling brand narratives, Successfully engineered comprehensive 360 marketing campaigns that establish brand loyalty and earn customer trust. Have played a pivotal role in two major acquisitions totaling over $700 million. The ability to coordinate and align all departments towards a shared objective has resulted in transforming previously unknown brands into household names.
Overview
15
15
years of professional experience
1
1
Certificate
Work History
Senior Marketing Consultant
Brands On The Run
01.2019 - Current
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
- Planned and executed events and marketing programs to increase qualified leads and identified appropriate marketing channels to target consumers
- Planned and executed events and marketing programs to increase qualified leads
- Achieved client vision and marketing objectives by collaborating with various departments
- Consulted with clients on business issues and developed innovative, high-impact proposals
American Director of Partnerships and Development
The Sustainable Agave Company
08.2022 - 02.2023
- Dedicated independent contractor with strong commitment to increasing brand visibility
- High focus establishing new partnership connections, providing valuable digital marketing consultation, and generating qualified leads to drive growth and success for company
- Committed to delivering exceptional results and aiding SAC in achieving its objectives
- Oversaw social media presence and aligned posts to include branding and trending ideas
- Cultivated strong corporate image and identity with clear branding
National Director of Field Marketing
G FUEL
10.2021 - 06.2022
- Extensive experience in generating sales + brand awareness through optimized marketing channels/ crafting branding strategies in RTD energy beverage category
- Created national brand ambassador teams to promote RTD energy drink sales and built 360 campaigns with Walmart, Kroger, and Albertson's accounts
- Grew dynamic relationships with local celebrities, VIPs, TWITCH, Twitter, and I.G Influencers to promote G FUEL and generate excitement around campaigns
- Successfully executed red carpet event activations with SONY and MARVEL partners and executed multi SKU launches at Walmart HQ during shareholders week
- Led local, regional, and national calls and meetings to share marketing strategies and implemented regular recaps to share success
Regional Marketing Director
CORE Hydration & Organic
03.2015 - 02.2018
- Created and executed Best of Class campaigns using 360 marketing strategies
- Executed events and marketing programs to increase qualified leads, brand visibility
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand
- Boosted brand awareness and generated leads while managing external marketing campaigns
- Developed and presented marketing plans and reports to CEO and shareholders
- Created content and promotional materials to drive engagement and conversions.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Director of National Field Marketing & Operations
Neuro Drinks, LLC
09.2012 - 03.2015
- Development numerous consumer-facing events widely regarded as exemplary activations
- Custom tailored local events to align with national campaign strategies and have provided valuable support to cross-functional teams by creating instructional aids for sales
- Negotiating skills have been highly effective managing of 360 marketing campaigns across regions, including successful retail samplings and sponsorship opportunities
- Responsible for building and managing national marketing team/Brand Ambassador program in ten major cities, overseeing - hiring, training, and performance
- Ensured all marketing collateral and deliverables performed optimally across ten major markets, ensuring that field marketing activations aligned with national sales goals
- NEURO Marketing STAR Award in 2013 + Best of Class Activations
Mid-Atlantic Regional Brand Manager
Escalate Marketing/COKE Venturing & Emerging Brands
01.2009 - 12.2012
- Owned responsibility for overseeing development, execution, and management of campaigns for illy Coffee, Minute Maid Enhanced Beverages, and Coca-Cola
- Guided and directed end-to-end recruiting and hiring processes for more than 45 brand ambassadors in coordination of warehouse bottles, coupons, and point of sale promos
- Generated new consumers by launching direct sampling opportunities at unique designs relying on guerilla, conventional, and experiential marketing techniques
- Succeeded in distributing more than 500K premium giveaways
Regional Marketing Manager
Honest Tea
02.2008 - 06.2009
- Created oversaw and executed major marketing campaigns for HONEST Tea
- Managed hiring for 45 brand ambassadors and coordinated promotional items
- Executed myriad of mix marketing techniques, including experiential, sampling and events
- Created and managed social media campaigns to increase brand engagement.
- Helped inflate brand presence for Coca Cola who'd go on to purchase HONEST for $75 Mil.
Event Brand Manager
Jack Morton Worldwide
Education
P.C.M. - Marketing
American Marketing Association
Chicago, IL03.2021
C.D.M.P. - Digital Marketing
Digital Marketing Institute
Dublin, IR03.2021
Bachelor of Arts - Communications
Emerson College
Boston, MA12.2002
Associate of Arts - Business
Berklee College of Music
Boston, MA12.2002
Skills
- Digital & Social Media Integration
- Business Planning
- Inbound and Outbound Marketing
- Product Development and Marketing
- Top of Funnel Lead Generation
- Promotional Campaigns
- Brand Design and Development
- Event Logistics
- Consumer Retail Behavior
- Product Management and Branding
Certification
- Professional Certified Marketer, American Marketing Association - March 2021
- Certified Digital Marketing Pro, Digital Marketing Institute - March 2021
Additional Information
- Neuro Marketing Star AWARD September 2013
- Best of Class Marketing Activation (National) - CORE Hydration September 2016 & 2017
- https://www.linkedin.com/in/richlevering
Timeline
American Director of Partnerships and Development
The Sustainable Agave Company
08.2022 - 02.2023
National Director of Field Marketing
G FUEL
10.2021 - 06.2022
Senior Marketing Consultant
Brands On The Run
01.2019 - Current
Regional Marketing Director
CORE Hydration & Organic
03.2015 - 02.2018
Director of National Field Marketing & Operations
Neuro Drinks, LLC
09.2012 - 03.2015
Mid-Atlantic Regional Brand Manager
Escalate Marketing/COKE Venturing & Emerging Brands
01.2009 - 12.2012
Regional Marketing Manager
Honest Tea
02.2008 - 06.2009
Event Brand Manager
Jack Morton Worldwide
P.C.M. - Marketing
American Marketing Association
C.D.M.P. - Digital Marketing
Digital Marketing Institute
Bachelor of Arts - Communications
Emerson College
Associate of Arts - Business
Berklee College of Music
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