Richard B. Waisfisz
Santa Monica,CA
Summary
Experienced sales professional with a successful history of driving sales and building client relationships. Proficient in identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong team player with a proactive approach and a dedication to achieving targets.
Overview
33
33
years of professional experience
Work History
Account Executive
KTLA-TV
Los Angeles, CA
01.2019 - Current
- Responsible for selling multi-platform traditional and digital advertising campaigns across the KTLA broadcast, digital and multi-channel assets
- One of the top digital billers on the team for the past three years. Part of the Million Dollar Digital Sales Club in 2024, which is the top 1% of the nationwide company.
Account Executive
SPECTRUM REACH ADLINK
Los Angeles, CA
12.2016 - 08.2018
- Responsible for generating, negotiating and maintaining multi-platform solutions across the LA Cable Interconnect and digital platforms/Advanced TV products including STB Data, Dynamic Ad Insertion in Live Stream, VOD content and Addressable TV
Strategic Partner
ACUITY STRATEGIC RESULTS
Los Angeles, CA
07.2015 - 12.2016
- Responsible for creating an outstanding car-buying experience with our partner retail automotive dealers through CAR PRO.
Manager of Strategic Accounts
YAPSTONE, Inc.
Santa Monica, CA
06.2013 - 06.2015
- Managed the rentapayment.com sales team
- Generated new deals for a payment processing company in the Multi-family Industry
- Traveled extensively to meet with existing customers and upsell them on our new technology
Local Sales Manager
KCAL-TV/ KCBS-TV
Los Angeles, CA
01.2003 - 03.2013
- Managed the sales activities of 14 local account executives
- Planned, organized, directed and motivated local account executives to achieve revenue goals
- Developed account specific goals and objectives that match the needs of the sales department
- Instrumental in the sale of numerous sports sponsorships for the Los Angeles Lakers, Dodgers, Angels, Galaxy, Anaheim Mighty Ducks, San Diego Chargers, Oakland Raiders and John Wooden Classic
- Achieved New Business sales goals for the last 10 quarters
- Manage yearly local budgets in excess of $125 million
National Sales Manager
KCAL-TV/ KCBS-TV
Los Angeles, CA
05.2000 - 12.2002
- Managed the sales activities of 10 regional offices
- Traveled frequently to sales offices to maintain high visibility with national accounts and clients
- Increased yearly National share each year in post
- Achieved New Business sales goals 2 years in post
- Managed yearly budgets in excess of $20 million
Account Executive
ADAM YOUNG, INC.
New York, NY
03.1997 - 05.2000
- Responsible for the presentation, selling and packaging of Adam Young’s two largest owned and operated stations, KCAL-TV/ Los Angeles and WKRN-TV/Nashville
- Top biller within the company, billed more than $8 million in 1999
Account Executive
ADAM YOUNG, INC.
New York, NY
05.1992 - 03.1997
- Responsible for spot broadcast negotiations, daily schedule maintenance, sponsorship sales and new business development for mid-sized affiliates and independents
- Clients included 27 stations and 10 owned-and-operated stations
- Top biller within the company for final two years in post
Education
Bachelor of Science - Psychology
SYRACUSE UNIVERSITY
Syracuse, NYSkills
- Digital advertising
- Market analysis
- Relationship Building Expertise
- Account management
- Collaborative Team Management
- Effective Team Leadership
Timeline
Account Executive
KTLA-TV
01.2019 - Current
Account Executive
SPECTRUM REACH ADLINK
12.2016 - 08.2018
Strategic Partner
ACUITY STRATEGIC RESULTS
07.2015 - 12.2016
Manager of Strategic Accounts
YAPSTONE, Inc.
06.2013 - 06.2015
Local Sales Manager
KCAL-TV/ KCBS-TV
01.2003 - 03.2013
National Sales Manager
KCAL-TV/ KCBS-TV
05.2000 - 12.2002
Account Executive
ADAM YOUNG, INC.
03.1997 - 05.2000
Account Executive
ADAM YOUNG, INC.
05.1992 - 03.1997
Bachelor of Science - Psychology
SYRACUSE UNIVERSITY