Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

RICHARD GONZALES

Santa Fe,NM

Summary

General Sales Manager experienced in team building, operations management, and strategic planning. Achieved over 98% finance compliance by mentoring high-performing teams to exceed sales targets and enhance customer satisfaction. Focused on developing effective sales strategies and fostering collaboration to drive revenue growth and operational efficiency.

Overview

45
45
years of professional experience

Work History

Finance Director

Volkswagen of Santa Fe
Santa Fe, NM
03.2026 - Current
  • Directed financial planning and analysis to support strategic decision-making processes.
  • Implemented cost control measures, enhancing budget adherence across departments.
  • Led cross-functional teams in developing financial models for new product launches.
  • Streamlined reporting processes, improving accuracy and timeliness of financial statements.
  • Start up new dealership set up all aspects of Finance to include lender set up
  • Managed company cash flow by monitoring daily transactions and optimizing working capital.
  • Established strong relationships with banking partners to facilitate access to essential funding channels.

General Sales Manager / Finance Director

Asbury Automotive Group
Albuquerque, NM
01.2025 - 03.2026
  • Developed strategic sales plans that achieved revenue targets and increased market share.
  • Directed sales strategies to achieve revenue targets across multiple dealership locations.
  • Led cross-functional teams to implement effective sales training programs and enhance team performance.
  • Developed training programs to enhance sales team performance and customer engagement.
  • Motivated team members to exceed objectives by setting goals, tracking daily performance, and implementing improvement strategies.
  • Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.

Developed a high-performing sales team through consistent coaching, training, and motivation techniques.

  • Organized and detail-oriented with a strong work ethic.
  • Skilled at working independently and collaboratively in a team environment.
  • Supervised and developed training programs for finance managers, ensuring profitability and compliance with audit standards.
  • Cultivated strong relationships with lenders to facilitate rapid funding for submitted deals.
  • Achieved annual finance compliance exceeding 98% through effective oversight and training.
  • Upheld company policies and implemented standards fairly.
  • Analyzed market trends to adjust sales forecasts accordingly, ensuring inventory levels met fluctuating demand patterns.

General Sales Manager/ Finance Compliance Analyst

Lithia Motors, Inc
Santa Fe, NM
08.2011 - 01.2025
  • Completed tasks independently, showcasing self-motivation and accountability.
  • Thrived in fast-paced environments, adapting quickly to changing priorities.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Worked well in a team setting, providing support and guidance.
  • Managed time efficiently to ensure all tasks met deadlines consistently.
  • Ensured accuracy by meticulously reviewing assignments for errors.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Oversaw finance operations, ensuring compliance with industry regulations and company policies.
  • Led financial analysis to optimize vehicle financing options and improve customer satisfaction.
  • Developed strategic partnerships with lenders to enhance financing solutions for clients.
  • Trained and mentored junior staff, fostering a collaborative team environment focused on excellence.
  • Implemented process improvements, reducing loan approval times and increasing operational efficiency.
  • Analyzed market trends to formulate competitive finance programs that drive sales growth.
  • Managed risk assessment procedures, safeguarding against potential financial losses in transactions.
  • Collaborated with dealership management to align finance strategies with overall business objectives.
  • Led strategic sales initiatives to drive revenue growth and enhance market share.
  • Developed and implemented training programs for sales team to improve performance and product knowledge.
  • Fostered relationships with major clients to ensure customer satisfaction and retention rates.
  • Streamlined reporting processes using CRM tools, enhancing data accuracy for strategic decision-making.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
  • Upheld company policies and implemented standards fairly.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Directed sales strategies to achieve revenue growth and market expansion.
  • Mentored and developed sales team, enhancing performance and achieving targets.
  • Evaluated sales metrics to refine processes and improve operational efficiency.
  • Negotiated contracts with key clients, strengthening partnerships and ensuring mutual benefits.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Developed and implemented a comprehensive salesperson training program.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

General Manager

Wal Mart Sam's Clubs
NM/FL
01.1982 - 01.2001
  • Developed and implemented strategic plans to drive revenue growth and improve customer satisfaction.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Oversaw daily operations to enhance productivity and streamline processes across departments.
  • Led cross-functional teams in executing initiatives that optimized inventory management and reduced costs.
  • Analyzed performance metrics to identify trends, inform decision-making, and enhance operational efficiency.
  • Managed vendor relationships to negotiate contracts and ensure quality supply chain solutions.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Directed operational strategies to enhance inventory management and optimize supply chain efficiency.
  • Implemented training programs that increased staff productivity and improved service quality standards.
  • Oversaw budget management, ensuring financial targets were met while maintaining cost control measures.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

Education

High School Diploma -

Santa Fe High School
Santa Fe, NM
05-1982

No Degree - BA

University of Arkansas
Fayetteville, AR
04-1990

Skills

  • Sales forecasting
  • Operations management
  • Problem resolution
  • Employee motivation
  • Team development
  • Sales development
  • Leadership and team building
  • Collaboration skills
  • Financial reporting and analysis
  • KPI tracking
  • Audit coordination
  • Financial policy development
  • Risk management
  • Compliance monitoring

Accomplishments

  • Supervised team of 350 staff members.

Languages

Spanish
Native or Bilingual

Timeline

Finance Director

Volkswagen of Santa Fe
03.2026 - Current

General Sales Manager / Finance Director

Asbury Automotive Group
01.2025 - 03.2026

General Sales Manager/ Finance Compliance Analyst

Lithia Motors, Inc
08.2011 - 01.2025

General Manager

Wal Mart Sam's Clubs
01.1982 - 01.2001

No Degree - BA

University of Arkansas

High School Diploma -

Santa Fe High School