Richard Hevner
Las Vegas
Summary
Dynamic leader focused on driving consumer value through innovative experiential marketing strategies. Proven track record in producing live entertainment and collaborating with top-tier musical talent. Expertise in developing consumer-facing marketing initiatives that enhance customer loyalty and attract new clientele.
Overview
12
12
years of professional experience
Work History
Vice President of Events and Entertainment
Hilton Grand Vacations
Las Vegas
08.2019 - Current
- Directed events pipeline generating $250,000,000 annually across multiple locations for Hilton Grand Vacations.
- Produced over 400 concert events, achieving lifetime volume exceeding $200,000,000.
- Procured musical talent and organized more than 50 annual concert events for members and guests.
- Managed vendor relationships to secure services and negotiate favorable contracts.
- Oversaw budgeting and resource allocation for large-scale conferences and events.
- Created marketing strategies for events across digital, direct, and call center channels.
- Analyzed market trends to guide future event planning initiatives.
- Implemented feedback systems enhancing guest experiences at events.
- Develop entertainment marketing alliances with key figures in the entertainment industry
Senior Director of Events and Entertainment
Hilton Grand Vacations
Las Vegas
03.2017 - 08.2019
- Oversaw entertainment and operations for Diamond Resorts Tournament of Champions.
- Executed operational strategies and procured artists for concert series.
- Supervised a team of over 15 employees, providing guidance and support.
- Established policies to enhance operational efficiencies within organization.
- Analyzed financial performance metrics, identifying critical areas for improvement.
- Developed marketing strategies that boosted brand awareness and market share.
- Cultivated partnerships with external vendors and customers to promote collaboration.
- Coordinated with stakeholders to devise innovative problem-solving strategies.
Director of Corporate Sales Strategy
Hilton Grand Vacations
Orlando
08.2015 - 03.2017
- Formulated corporate sales strategies to boost client engagement and retention.
- Developed sales tools for global teams to enhance presentation effectiveness.
- Conducted portfolio tours to discover innovative point utilization for memberships.
- Collaborated with global leaders to implement contests and incentives for top performers.
- Supported growth initiatives for a new concert series exclusive to members.
- Analyzed market trends to pinpoint growth opportunities within target segments.
- Trained and mentored sales team members, enhancing overall performance and skills.
Director of Gaming Partnerships
The Cosmopolitan of Las Vegas
Las Vegas
02.2014 - 08.2015
- Established gaming partnerships with domestic casinos to incentivize visits to The Cosmopolitan of Las Vegas.
- Developed largest slot tournament junket by partnering with WinStar World Casino, attracting over 75 players.
- Directed marketing strategies that increased brand awareness and customer engagement.
- Prepared presentations for board meetings, summarizing key company developments.
- Led strategic planning initiatives that improved guest experiences and operational efficiency.
Education
Bachelor of Science - Communications
University of Florida
Gainesville, Florida, FL05-2004
Skills
- Event production and management
- Vendor negotiation and relations
- Content and digital marketing
- Budget oversight
- Market analysis and research
- Strategic marketing planning
- Music agency negotiation
- Direct artist booking
Timeline
Vice President of Events and Entertainment
Hilton Grand Vacations
08.2019 - Current
Senior Director of Events and Entertainment
Hilton Grand Vacations
03.2017 - 08.2019
Director of Corporate Sales Strategy
Hilton Grand Vacations
08.2015 - 03.2017
Director of Gaming Partnerships
The Cosmopolitan of Las Vegas
02.2014 - 08.2015
Bachelor of Science - Communications
University of Florida