RICHARD HOTARD
Director of Sales
Lafayette,LA
Summary
DIRECTOR OF SALES | SALES MANAGER
EXECUTIVE SUMMARY Performance-oriented Sales Leader offering exceptional record of achievement over 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
20
20
years of professional experience
Work History
Director of Sales
Fruge Companies- Fruge Seafood/Aquafarms/Spirits
01.2007 - Current
- Connected with prospects through trade shows, cold calling and local-area networking.
- Developed sales strategy based on research of consumer buying trends and market conditions for all three companies.
- Take charge of establishing and leading assigned team, consisting of six outside representatives and four inside representatives, responsible for promoting and selling fresh highly perishables to restaurants throughout Louisiana, Oklahoma, and Texas
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed team of six sales representatives, providing guidance, coaching and support.
- Worked closely with product teams to understand customer needs and requirements.
- Built relationships with customers and community to establish long-term business growth.
- Managed and motivated sales team to increase revenue 15% in 12 months.
OUTSIDE SALES
Fruge Seafood/Aquafarms Lafayette
02.2003 - 01.2007
- Assumed full responsibility of overseeing new and current sales accounts in Louisiana and Texas
- Drove efforts in developing and penetrating new Louisiana territories, in close collaboration with sales manager and general manager
- Initiated implementation of effective sales strategies, including cold calling, thus acquiring new restaurant businesses
- Capitalized on industry expertise in maximizing gross margin dollars in assigned territories by 32%.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory
- Established new accounts through cold calling and personal visits to potential customers
- Followed up with customers after completed sales to assess satisfaction and resolve quality or service concerns
Education
BACHELOR OF ARTS - MASS COMMUNICATIONS
University of Louisiana
12.1997
Skills
- Sales Strategy Development
- Customer Order Management
- Lead Identification and Generation
- Team Recruiting and On boarding
- Trade show Management
- Vendor Management
Timeline
Director of Sales
Fruge Companies- Fruge Seafood/Aquafarms/Spirits
01.2007 - Current
OUTSIDE SALES
Fruge Seafood/Aquafarms Lafayette
02.2003 - 01.2007
BACHELOR OF ARTS - MASS COMMUNICATIONS
University of Louisiana
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