Richard K. Lyles
Atlanta,GA
Summary
Experienced professional offering, Expertise in B2B & B2C sales, and territory management in Commercial and retail environments. Ready to apply knowledge of management, product sales, and relationship building into new arenas. Results-driven, proven success in sales training, sales planning, performance management, managing profitability, and marketing initiatives. Decisive planner with good communication and problem-solving abilities. experienced in building relationships, developing marketing campaigns, cultivating partnerships, retaining top accounts, and growing profit channels. Knowledgeable in CRM. Tactical team builder with expertise in introducing products, implementing pricing models, and determining customer need to deliver effective solutions.
Overview
11
11
years of professional experience
Work History
Regional Retail Account Manager
LVMH / Benefit
Kansas City, MO
01.2014 - 01.2019
- Driving territory sales and achieving retail and budget goals, collaborating with ULTA BEAUTY
- Execute business reviews with DMS & GMS to strategize for retail sales growth
- Maintain ongoing staff monitoring, coaching, training, and motivating reinforcement training in product lines, applications, and selling techniques and in-store events with brand partner, Ulta Beauty
- Establish sales goals by creating a sales plan and quota for districts in support of national objectives
- Schedule and execute in-store events in crucial opportunity doors to drive retail sales
- Ensure proper merchandising for maximum visual exposure
- Communicate all stock concerns to operation channels and personnel to ensure optimal stock levels and concise feedback regarding the effectiveness of business strategies, training, selling tools, and products
- Set the standard of excellent service and selling techniques
- Maintain broad exposure in the competitive landscape and market, enabling insights that drive retail
- Schedule and execute market training visits
- To plan in-store events and sales trends and execute quarterly business reviews with general store managers.
Account Executive
STILA COSMETICS
01.2012 - 01.2014
- Brand partners included: Nordstrom, Sephora, Macy's, ULTA Beauty & Beauty Brands
- Generated retail sales and elevated in designated territories
- Trained all retail associates, inter-sell associates, and freelancers on cosmetic products and the appropriate selling skills needed to achieve sales goals
- Initiated and developed relationships with key store EDU and management personnel to ensure ongoing support of brand education, event, and sales initiates
- Oversaw freelancer scheduling and invoice submission to ensure proper budget management and utilization
- Managed all freelance and travel budgets
- Delivered impactful seasonal education training to retail partners
- In-store event planning and execution with a successful ROI
- Tracked and monitored post-training and event sales impact
Account Coordinator/Trainer
WINSTON GROUP
01.2012 - 01.2012
- Trained and developed all retail associates
- Supported, activated, and drove all corporate education and event initiatives and programs
- Worked creatively with retail partners to effectively execute events as per retailer and brand expectations
Area Sales Coordinator
STUDIO GEAR COSMETICS & SKINCARE
01.2009 - 01.2012
- Actively drove and supported the business in the focus store
- Provided weekly review of sales in focus store, strategized and collaborated with store leadership to drive results
- Prioritized daily activities to activate corporate and FSD directives in the territory for optimal results
- Created territory plans per brand best practices and initiatives
Account Executive
BABOR SKINCARE & COSMETICS
01.2008 - 01.2010
- Achieved seasonal sales goals as determined by the VP of Global Sales and Education
- Resiliently planned and strategized to achieve sales goals and execute corporate initiatives
- Created a monthly calendar to support focus doors and sales achievements optimally
Education
Bachelors - Business Marketing /New Media Design Marketing
Marcel Grateau Fachoberschule
Skills
- Customer Outreach
- Relationship Selling
- Performance Tracking and Evaluation
- Budget Management
- Team Leadership
- Onboarding and Orientation
- Project Planning
- Training and Development
- Problem Resolution
- Administration and Reporting
- Recruitment and Hiring
- Employee Development
- Managing Operations and Efficiency
- Revenue Forecasting
- Performance Evaluations
- Teamwork and Collaboration
- Verbal and Written Communication
- Building Brand Awareness
- Driving Business Growth
- Client Account Management
- Managing Retail Build Outs
- P&L Oversight
- Fiscal Management
- Computer Skills
Additional Information
- Willing to relocate: Anywhere, Authorized to work in the US for any employer
Languages
German
Native/ Bilingual
Spanish
Professional
Timeline
Regional Retail Account Manager
LVMH / Benefit
01.2014 - 01.2019
Account Executive
STILA COSMETICS
01.2012 - 01.2014
Account Coordinator/Trainer
WINSTON GROUP
01.2012 - 01.2012
Area Sales Coordinator
STUDIO GEAR COSMETICS & SKINCARE
01.2009 - 01.2012
Account Executive
BABOR SKINCARE & COSMETICS
01.2008 - 01.2010
Bachelors - Business Marketing /New Media Design Marketing
Marcel Grateau Fachoberschule
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