Rick Corona
Chino Hills,CA
Summary
Accomplished General Sales Manager with a proven track record at Raceway Nissan, enhancing customer satisfaction and profitability through leadership and sales development. Expert in team building and strategic financial management, achieving significant revenue growth. Skilled in fostering long-lasting client relationships and leading teams to exceed sales targets.
Overview
23
23
years of professional experience
Work History
General Sales Manager
Raceway Nissan
04.2018 - 08.2023
- Assumed responsibility for customer retention and profitability in the New and Used vehicle profit centers.
- Fulfilled responsibilities primarily through effective personnel management & knowledge of market potential.
- Hired, trained, supervised and monitored the performance of New & Used vehicle department managers.
- Ensured that Sales and Finance Managers understood dealership policies, procedures and sales systems.
- Performed weekly meetings with all Sales and Finance Managers regarding status of Contracts in Transit and uncollected debt.
- Reviewed and initialed all deals before they were posted.
- Met with Sales Managers to establish annual and monthly objectives for unit sales, gross profits, expenses and operating profit.
- Established procedures for quick disposal of over-aged vehicles.
- Audited all appraisals of trade-in vehicles.
- Participated in the preparation of the annual dealership forecast by projecting unit sales, gross profits, expenses, and operating profits for the New and Used sales departments.
- Addressed customer complaints to ensure high level of customer satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
Sales Manager-General Sales Manager
Metro Nissan of Redlands
07.2008 - 04.2018
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Finance Manager-Sales Manager
Superior Automotive Group
06.2000 - 07.2008
- Reviewed documentation and identified financial discrepancies where applicable.
- Streamlined month-end close process, reducing time spent on manual tasks and improving data accuracy.
- Ensured compliance with local, state, federal tax regulations; timely filing of all required documents, mitigating potential penalties or fines.
- Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.
- Optimized cash flow with diligent monitoring of accounts receivable and payable.
Skills
- Leadership and team building
- Employee Motivation
- Team Development
- Sales Development
Timeline
General Sales Manager
Raceway Nissan
04.2018 - 08.2023
Sales Manager-General Sales Manager
Metro Nissan of Redlands
07.2008 - 04.2018
Finance Manager-Sales Manager
Superior Automotive Group
06.2000 - 07.2008
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